Preparing for Popcap Bejeweled Twist Launch Party

I’m here in Seattle Washington awaiting tonight’s Bejeweled Twist launch party. It was a long trip considering Chicago’s the leading city for airport traffic and the wind didn’t allow for a speedy departure. Arriving at 2:00 a.m left me cold, hungry and in dire need of sleep.

Today it’s bright and sunny, still cold as hell, but slightly well rested and awaiting the upcoming launch of Bejeweled Twist. This is by far the biggest launch for a casual game that I’ve seen in the history of casual games so the experience should be a great one. We’re not talking about Bejeweled Cookies anymore, this is the real thing. I’ve got the camera ready and I’ll get some photos and experiences later tonight.

PopCap’s Website to Go Radio Silent In Advance of Bejeweled Twist™ Launch

But It’s a Good Thing – Bejeweled Twist Site Redesign and Live Launch Event Webcast Await Site Visitors

SEATTLE, Washington – October 24, 2008 — PopCap Games, the leading developer and publisher of casual games, will be shuttering its website (www.popcap.com) for six hours prior to the formal unveiling and official launch of Bejeweled Twist™  next Monday, October 27, at a gala celebration in downtown Seattle. The site will reopen at approximately 7:00 p.m. PDT that evening after going offline six to seven hours earlier – during which time the site will undergo a revolutionary makeover to celebrate the arrival of PopCap’s biggest game to date. When the site reopens, it will be co-hosting a live webcast of the Bejeweled Twist launch event being held at Seattle’s Experience Music Project museum. (The webcast will also be available via AllGames.com) At approximately 7:40 p.m., Bejeweled Twist for PC will become available via web download at www.popcap.com, as the game officially launches to the world.

“We’re really excited to be covering this historic event, and plan to bring every bit of the excitement and action to viewers worldwide via our webcast,” said Scot Rubin, founder of AllGames.com and a webcast veteran of more than a dozen years. “A new installment in the Bejeweled lineup is cause for celebration among casual and hardcore fans alike, and the webcast will capture it all, from game demos to the on-stage performances, as well as interviews with gamers, analysts and executives.”

The Bejeweled Twist launch event will offer everything from aerial acrobats to a steampunk-inspired “prototype” of the new game’s input interface, as well as a demo of Bejeweled Twist given by all three company co-founders. All other details of the new game, the biggest, most ambitious title in PopCap’s history, are being withheld until the launch event. Credentialed journalists interested in attending the event in person can contact PopCap PR for more information and to RSVP.

Bejeweled is available for more than a dozen devices and platforms and is the most popular casual game of the 21st century. More than 350 million copies of Bejeweled/Bejeweled 2 have been downloaded from the web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game. Further, PopCap’s games are the most played games in the history of casual gaming: the Bejeweled franchise alone has been enjoyed for more than 6 billion hours by consumers worldwide, with no end in sight.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, irresistible computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its timeless games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including web portals, retail stores, consoles, mobile phones and MP3 players.

0 thoughts on “Preparing for Popcap Bejeweled Twist Launch Party”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 368: Black Friday ApproachesEpisode 368: Black Friday Approaches

As Black Friday approaches, Jonah and Paul discuss this week’s news after an absence. No Devin this week, as well as no Gaming Flashback or Gaming History. Paul loses it on the last news item, too.

As for the news:

  • Just Cause 3 announced for PC, PS4, and Xbox One in 2015
  • Nintendo talks third party, holiday strategy
  • Dev: It’s tougher to develop for kids than core gamers
  • Intel resumes advertising with Gamasutra
  • Xbox One sales triple following $349 promotion
  • World of Warcraft hit with DDoS attack as new expansion launches
  • Carbine: Redundancies are “part of game development”

The Question of the Week: “When did you first start buying games digitally?”

Episode 720: Yu-Gi-Oh Stinks!Episode 720: Yu-Gi-Oh Stinks!

No Gravatar

This week, the guys talk about how Yu-Gi-Oh players stink, literally. Aside from that, they also discuss the Star Wars Outlaws‘ $110 and $130 editions, Palworld‘s PvP arena, the Rogue Prince of Persia getting revealed, yet another Stardew Valley patch is on the way, Activision Blizzard and NetEase renew their agreement to publish games in China, and free updates heading to Fallout 4.

The news includes:

  • Sega declares 2024 the Year of Shadow the Hedgehog
  • Slay the Spire 2 releases in 2025
  • EA denies rumor that it canceled an in-progress Dead Space 2 remake
  • The Dread are the new enemy faction coming to Destiny 2

Let us know what you think.

The post Episode 720: Yu-Gi-Oh Stinks! first appeared on Gaming Podcast.

Rumor: EA Buying Popcap?Rumor: EA Buying Popcap?

Tech Cruch is reporting that Electronic Arts is about to acquire casual games giant Popcap Games for a cool $1 billion, which would exceed EA’s market cap by over 13%. If true, this would be EA’s definitive entry into the casual games market, a field they broke into 7 years ago.

Despite consuming a significant chunk of EA’s reserves. buying Popcap would bring them IPs such as Bejeweled, Plants Vs. Zombies, Peggle, Zuma and Bookworm.

We’ll keep an eye on this deal as it happens.