Sony, What Doesn’t Kill Them Makes Them Stronger

David Reeves, Sony Europe’s President said, “we simply have to suffer a little” when talking about the PS3, Europe and the competition. He was talking specifically about Sony’s loss of market share, mind-share and overall performance in the latest competitive console arena. While Sony’s president dismisses Nintendo as in a separate market, David Reeves said, “we’ve learned from Nintendo how to grow the market and move from hand-held device to device – they’ve done it brilliantly.”

Buster Douglas Takes Down Mike TysonWhat Sony may be dealing with is the fact that they’re not top dog in the latest battle for consoles. Europe has taken to the PlayStation 3 better than the United States and they’ve got plenty of fans in the region. There has been a recent upside to it all, some light at the end of the tunnel:

“PS3 games sales are up 53% and there’s a healthy 1.1m pre-order book for Killzone 2, the first of a new batch of IPs that Sony will be counting on.” (guardian.co.uk)

Although it’s reported the PSP says are down 15% and PS2 software sales are down 51%, at least the PlayStation 3 is filling in the gap for some of those losses. At some point you’d expect the PlayStation 2 to decline, gamers are probably migrating over to the new hardware.

They’ve got some things to be proud of:

  • PlayStation Network increases revenues by 200% in 2008
  • 55% of all PlayStation owners are on PSN
  • 17.5 million PSN subscribers
  • 53% rise in software sales on PS3
  • Won HD format war

Unfortunately PS3 sales were down last quarter by about 9%, perhaps a response to the harsh economic times. And, of course, the fact that Sony’s VP’s are constantly defending their position in the market is a bit disconcerting. As David Reeves said:

“It’s like Ali v Foreman – go eight or nine rounds and let him punch himself out. We’re still standing, we’re still profitable and there’s a lot of fight in us. I don’t say we will land a knockout blow, but we’re there and we’re fighting.” (guardian.co.uk)

Sony is playing the defensive, guarding themselves against the punches of the competition. Nintendo making headlines for sales, Microsoft coming out of nowhere to try to build market share, while Sony holds out for the tenth round to win it in the end? We’re not yet sure if it’s Ali vs. Foreman or if Microsoft is the next Buster Douglas.

(Thanks, Guardian)

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Trials of a World of Warcraft Player: Entry ThreeTrials of a World of Warcraft Player: Entry Three

“Gold Rush”

It’s amazing how economies thrive on virtual worlds like Azeroth. One can buy and sell wares at an auction house to bring in money and spend money. Unfortunately, on my return back to Azeroth after a large siesta from the virtual world, many things seem to have changed… it costs an arm and a leg for almost everything. Perhaps the Burning Crusade expansion has set a new level of cost?

Here’s the deal. If you’re a brand new World of Warcraft player, you’re going to find yourself having to harvest the materials of the world (known as “mats”) for yourself because the auction house is way too expensive for everyday items. Inflation is out of control, imagine going to the store to purchase a leather jacket for the price of a car. You’d go cold wouldn’t you?

Once upon a time things were different, “low-bee” items (items between 1 and 15 let’s say) were a reasonable price, usually in the silver range of money. Today, they’re weighted in gold. The concept of supply and demand is at work but how is it we can purchase the supply at such a high cost? Because we’ve got friends or other characters with a lot of unused cash!

With Burning Crusade we saw basic quests tossing around gold as if it were common place. A character would save up thousands of gold for mounts and then horde the gold as if it were precious until they realized it was nearly infinite in supply and would start passing it around their guild or to other low level characters in their account. The end result, a low level character can go into the auction house with 100 gold in hand and buy whatever they need for basic materials no matter the price.

The laws of supply and demand take on a whole new meaning when people buying have nearly infinate supplies of cash. For me, I’ve decided to purchase some materials while “grinding” for others because they’re just too costly to purchase. However, I’ll do what needs to be done to also exploit the high prices when selling items back to the auction house and contribute to the over-inflated economies.

Perhaps, over time, Blizzard will create a platinum piece to replace the common nature of the gold as it depreciates in value. Although that’s said more in jest, it’s unfortunate that brand new gamers to this MMORPG won’t be able to take full advantage of the auction house as they could years ago with the influx in gold deposits.

Sony: PSN Matchmaking “In a Few Days”Sony: PSN Matchmaking “In a Few Days”

While full PlayStation Network service is expected to return by May 31, Eurogamer is reporting that an internal Sony source is promising that online matchmaking will be up “in a few days”.

SCE corporate communications director Patrick Seybold would not confirm this, only stating:

“We’re working to get the network back on as soon as we can.”

An unnamed PlayStation Europe community manager has confirmed that Sony is prioritizing online play, and getting online matchmaking up as soon as possible.

According to a tweet from Musterbuster:

“Once again, 31st May is the date for FULL restoration of PSN services. Restoration is phased. Online gaming will return BEFORE May 31st.”

We’ll keep following the story as it happens. Soon, PS3 gamers will finally be able to hack enemies to pieces with Kratos online in Mortal Kombat.

Episode 400: So Long, PaulEpisode 400: So Long, Paul

Well, the fateful day has come on this landmark podcast, as Paul says farewell as a regular podcast host. We can all look back at Jonah’s debut in episode 200, with the knowledge that the next episode will make him the longest running host or co-host on the show – and that’s just scary. A former host leaves a message as well.

This week’s news includes:

  • Creator of My Little Pony: Friendship is Magic is crowdfunding a fighting game
  • Xbox head discusses why Final Fantasy 14 is not on Xbox One
  • Pachter: “The console installed base is as big as it’s ever going to get”
  • Andrew House: the PS4 is struggling against censorship in China
  • Analyst: 30 million VR headsets by 2020

The Question of the Week: “What’s the creepiest videogame you ever played?”