In the world of game development, everyone wants to make it to the top or at least sell their game and feel a mild bit of success. Developers jump into this industry to express their passion for games and not always to make a million dollars. However, one developer is on the road to a million bucks.
Ethan Nicholas, developer of a tank artillery game called iShoot, told Wired.com he quit his job the day his app rose to No. 1 in the App Store, earning him $37,000 in a single day. (wired.com)
Now here is a career choice made for you! He goes on to say that he’d be a millionaire right now if it wasn’t for taxes. We’d also remind him to check out Apple’s cut of the profits too, that might be slowing him down. However, if it wasn’t foir the little iPhone he’d still be working his day job. He’s expecting to hit a million by the end of the year, not too shabby for an iphone shooter game, eh?
He created a ‘lite’ version of the game, much like other developers have, but iShoot Lite shot itself to #1 on the apps charts and his little marketing message “buy the full game for $3.00” was the key he needed. Once people got a taste of the free application they went back for more and now he’s going to be thanking himself for the marketing position he put himself in.
It’s been a few years since a single developer has been able to find gold so quickly, but he did work hard to get to this point. Hustling at night with his one-year old and a dream, he is a self-taught iphone developer who spent hours on the computer desiging the title. Granted, thousands of developers have tried the same move for PC gaming and other such mediums, Ethan Nicholas has proven there is great potential in the iphone along with a few other developers who have found success in the hand-held sector of casual gaming.
Congrats, hope you make it to a million and beyond!
Typically, we have “exclusive” fallout from the console war which forces the hand of the consumer to purchase all consoles to play all the games they love. Many hardcore gamers are into first person shooters like Halo and Gears of War but also like their Grand Theft Auto and Final Fantasy fixes. In years prior, you’d have to invest in Microsoft and Sony’s solutions to get your fix. Now things are changing.
Sony’s been putting a lot of effort (read: money) into the PlayStation 3 product line with very little impact in the market. They’ve got this “10 year plan” but haven’t really executed a strong plan for their first two years of said plan. Sony’s plan seems to be “outlive the competition’s technology” while all of its competition stomps on their sales and market share with older and a bit “outdated” products.
Now that’s awesome.
Now that’s awesome.