It Pays To Follow Trends: iPhone Dev Makes $37,000 In One Day

February 17, 2009| schommer| 0 Comment| 2:51 am

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Editorial

In the world of game development, everyone wants to make it to the top or at least sell their game and feel a mild bit of success. Developers jump into this industry to express their passion for games and not always to make a million dollars. However, one developer is on the road to a million bucks.

Ethan Nicholas, developer of a tank artillery game called iShoot, told Wired.com he quit his job the day his app rose to No. 1 in the App Store, earning him $37,000 in a single day. (wired.com)

Now here is a career choice made for you! He goes on to say that he’d be a millionaire right now if it wasn’t for taxes. We’d also remind him to check out Apple’s cut of the profits too, that might be slowing him down. However, if it wasn’t foir the little iPhone he’d still be working his day job. He’s expecting to hit a million by the end of the year, not too shabby for an iphone shooter game, eh?

He created a ‘lite’ version of the game, much like other developers have, but iShoot Lite shot itself to #1 on the apps charts and his little marketing message “buy the full game for $3.00” was the key he needed. Once people got a taste of the free application they went back for more and now he’s going to be thanking himself for the marketing position he put himself in.

It’s been a few years since a single developer has been able to find gold so quickly, but he did work hard to get to this point. Hustling at night with his one-year old and a dream, he is a self-taught iphone developer who spent hours on the computer desiging the title. Granted, thousands of developers have tried the same move for PC gaming and other such mediums, Ethan Nicholas has proven there is great potential in the iphone along with a few other developers who have found success in the hand-held sector of casual gaming.

Congrats, hope you make it to a million and beyond!

0 thoughts on “It Pays To Follow Trends: iPhone Dev Makes $37,000 In One Day”

jonahfalcon says:

February 17, 2009 at 11:57 am

Now that’s awesome.

Reply
jonahfalcon says:

February 17, 2009 at 11:57 am

Now that’s awesome.

Reply
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Robbie Bach says: There Will Be Multiple VictorsRobbie Bach says: There Will Be Multiple Victors

It’s amazing to think we’re in our third year of “next generation” console bliss. Three years have passed since the first Xbox 360 shipped, for good or bad, and it’s time to start thinking about the future.

Or is it?

Bobbie Bach, Microsoft Entertainment and Devices president, seems to believe this generation of consoles will expand out further than the typical four-year release cycle. Perhaps because the console developers have invested so much money in defeating each other in the market and making their console “number one” in the eyes of their investors.

Bach does not believe we’re cresting on the current generation, that is for certain, and we’ve yet to hear any hype over a new next-generation console from Microsoft. They were the first to market so, theoretically, they should be the first in the next-generation as well, right?

Their move to be number one was really a strategic attack which has paid out well, leading them above the past domination of Sony and Nintendo before it. However, they are holding strong with the Xbox 360 and there might be cause to sit tight and let this generation playout before bringing in another piece of hardware.

Bach stated that he believes consoles today are competing at different levels than ten years ago. There isn’t one clear winner, there isn’t one dominating console. There will be victors in different areas of the industry; casual consoles, top game sellers, best graphics and others. It’s not about sheer “units sold” it’s more about being profitable and building a community around your hardware, see Xbox Live as a great example.

Next generation will be full of fantastic new features, ways to connect and crazy hardware specifications, no doubt, but… for many of us, it will take years before we forget the pain and suffering we paid shipping our dead Xbox 360’s back to Microsoft for repairs. Would you be willing to buy into their next generation as their first customer?

(Thanks, 1up)

Battle of the Mega Powers: EA Wants Take-TwoBattle of the Mega Powers: EA Wants Take-Two

We’re already looking at the results of an Activision Vivendi union and now Electronic Arts is slowly working towards taking over Take-Two. Activision Blizzard is larger than that of EA but would the Take-Two buy-out grow EA into the number one publisher once again?

For gamers, it’s changing the map of the industry. We grew up with many of these seemingly big companies but their all clamoring together to make the next big mega-power. While they struggle for ultimate domination we, the gamers, are going to either benefit from the competition or become victims, or perhaps a little of both.

Let’s assume EA and Take-Two form one entity, similar to the the Destructicons forming “Devastator,” they can reign hell upon the earth and anyone under their mighty fist shall perish! That might be a bit of an exaggeration but it’s safe to assume they’ll wield mighty power, more than ever before and their epic foe will be Activision Blizzard and, perhaps, Ubisoft. In a battle for sales and consumer acceptance the companies will be willing to out do each other at every step with huge funds at their disposal.

As a consumer, competition is a great way to produce innovation, technological advancements and excitement in the industry. These giant development houses are only this large because we’ve given them our hard earned money in return for entertaining video game titles. World of Warcraft is a major player in sucking money from our wallets in a consistent, addictive, manner while Guitar Hero explores new possibilities in music and rhythm gaming and controller accessories.

(more…)

End of 100 Million Dollar Games?End of 100 Million Dollar Games?

Gigaom had a great writeup about how Grand Theft Auto IV marks the end of “next generation” as we know it, stating, in more words or less, the game is a failure. GTA: San Andreas sold 21.5 million copies during its time on the shelf while GTA IV has sold roughly 9 million copies as of June 7th.

Granted, the game is still on the shelves and will still get sales, but the mass of “hardcore gamers” have had their fill and either purchased it or will not. The end result? A huge tapering of sales numbers for the graphically impressive game. Take-Two spent USD $100 million to develop the game which had great opening sales records but has gone down drastically since.

Imagine the title gains them USD $30.00 per sale in profit (considering distributors get the game for roughly USD $45 to $48.00 USD), taking into account shipping of the product, marketing and all the materials that go into producing a copy, they’d have to sell a large quanity of game titles to break even, which I think they have done.

Nobody is in this industry to break even. A block buster title should make block buster profits, right? Else, why bother to spend the 100-million when a Wii title can double or triple the profits with six months of development?