The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
Gamertag has posted what they claim is a flyer sent to developers advertising the “Project Cafe” (the alleged placeholder name for the next-gen Nintendo console) SDK, with some interesting claims:
According to the press release:
Well, I got the same rumor, about a new console being developed by Nintendo, targeted for 2012. I am not the console expert, so please feel free to bash me for the following:
While I think the new console to be the real deal, I also think 2012 is a bit too soon. The market for 3DS was not yet properly exploited.
Now, about the SDK, Nintendo was not the most license friendly company. That lead (obviously) to a poor game library. Was that enough to wake up Nintendo? Is this the reason for having such a friendly SDK?
I say yes, that is a good reason. Actually, that is also a good lesson being taught here by MSFT.
However, from “making a friendly Nintendo SDK” to making an “easy to port SDK for all consoles” there is one more thing needed: access to the ins and outs of all consoles. Why would MSFT and Sony give Nintendo access to their technology? How would that benefit them?
Could it be an anti-competition scheme involved, where all developers settle for similar products with just little differences, only to impose a certain price level across the board?
To me, the SDK raises more questions than the piece of hardware.
Well, Nintendo confirmed it.
“Nintendo confirmed it.” 😀 The anti-competition scheme? 😀
Well it’s like there useing old ideas again. I remember they trying this with the Game cube and micro GBA’s . I’m sure its better tech this time around and I hope they have the “hard core” in mind this time around.