While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.
You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?
Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.
The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.
All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?
(Thanks, Kotaku)
Well, I got the same rumor, about a new console being developed by Nintendo, targeted for 2012. I am not the console expert, so please feel free to bash me for the following:
While I think the new console to be the real deal, I also think 2012 is a bit too soon. The market for 3DS was not yet properly exploited.
Now, about the SDK, Nintendo was not the most license friendly company. That lead (obviously) to a poor game library. Was that enough to wake up Nintendo? Is this the reason for having such a friendly SDK?
I say yes, that is a good reason. Actually, that is also a good lesson being taught here by MSFT.
However, from “making a friendly Nintendo SDK” to making an “easy to port SDK for all consoles” there is one more thing needed: access to the ins and outs of all consoles. Why would MSFT and Sony give Nintendo access to their technology? How would that benefit them?
Could it be an anti-competition scheme involved, where all developers settle for similar products with just little differences, only to impose a certain price level across the board?
To me, the SDK raises more questions than the piece of hardware.
Well, Nintendo confirmed it.
“Nintendo confirmed it.” 😀 The anti-competition scheme? 😀
Well it’s like there useing old ideas again. I remember they trying this with the Game cube and micro GBA’s . I’m sure its better tech this time around and I hope they have the “hard core” in mind this time around.