The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@No PSN unless you waive lawsuit
On the behalf of the PC community, we welcome all PS3 players to join us :P. Or play SP games only, assuming that the SP games don’t require a PSN connection.
My guess is: the network is not safe, and they [Sony] don’t plan to fix it any time soon, so they don’t plan to play nice. Something evil this way comes, at least for PSN customers.
Jonah, pipe down 🙂 …
@DC Universe Online goes free-to-play
Peer-to-peer MMOs + free-to-play may be the only way for small devs to start off an MMO.
As for free-to-play as the single business model in the futire, dunno. If the game is stunning, people will pay.
@Microsoft: Xbox TV this Fall
So basically competition to Netflix and Hulu. The more the merrier, if you ask me.
@Rogers Cable ordered to stop throttling gamers
Throttling is cheaper than replacing lines with ones of a higher capacity. I find it weird though that a third party entity orders a cable company how to do their business. It should be the customers, voting with their wallets that do that.
@Nintendo and Valve say no to smartphone games
Dunno about your explanation Jonah. Valve didn’t mind doing games for PS3, Mac and it is now pushing Steam for XBox 360.
One thing that I keep ‘feeling’ about Valve is that they’re understaffed: between making games and improving Steam, they might actually lack the resources to move to that market.
Oh Paul … everybody dies at one point or another, and we have little control over it.
@QOTW:
Well, the very first one I played is WWF: Royal Rumble, on the Sega Genesis.
Hi, fairly new listener here. I came across you while searching for a decent podcast about games, but couldn’t find one that I actually liked. I finally found your podcast, which is very enjoyable, especially because of the chemistry going on, you work well together.
@DC Universe going free-to-play: I think that all these MMOs going f2p is a good sign because it shows companies that they could make more profit if they stop trying to get loads of money upfront and instead gain the loyalty of their customers.
@Nintendo and Valve saying no to smartphone games: For both their businesses, I think it’s best that they want to focus on products for their platforms only. I remember Nintendo once saying that they don’t consider smartphone games to be “true” games, and I don’t think they will contradict themselves too soon.
Oh and to Paul: I know where you’re coming from with all this want of hate-mail. I have this “problem” myself too. It’s just a need you have after being so nice to people and receiving only praise. I haven’t yet received any hate, even after having asked for it, and so I won’t give you that satisfaction either.
No PSN for you! – Congrats on breaking the story guys, too bad you didn’t get the recognition you deserve, but us listeners know the truth, if that means anything at all. I am glad that this was actually pointed out, and its so hard to believe that a big company like Sony cares more for their wallets than their customers. GASP
Qwikster – It seems like a reasonable decision, people wanted games, and that’s what they are giving. The only thing that I could see being a problem is the price. I know GameFly charges 23 dollars a month which is too much for me, but if Qwikster can do the same thing GameFly does but cheaper, I will definitely be utilizing this feature.
Xbox TV – It seems that the Xbox is going to be an all around entertainment system rather than a gaming platform. They just keep on adding features to it, and if they had one the HDDVD vs. Blu-Ray wars, they PS3 would be dead. For only 200 dollars you can get one, and then you can pick and choose what features you want to pay for. Microsoft has handled this console well, even when your console fails, they fix it and send it back with a 1 Month Gold Subscription, they are doing everything right in my eyes.
No Smartphone Games from Nintendo – I think that the main reason that they aren’t doing this is that they don’t want to be giving anything to their competitors. It has been said many times that the DS’s main competitor is the iPhone, and if Nintendo were to give content to them, they would be taking money out of their own pockets. In my opinion, it was a good decision to stay away from smartphones, in Nintendo’s case.
QOTW – The first game I can remember playing would be Doom. Their is also the N64 games, but Doom seems to be pretty prevalent in my mind when it comes to the first. I can still map out the first chapter’s levels in my mind.
Super question, but I don`t think that I remember…
QOTW – My vanilla answer to this question is Super Mario Brothers for the NES on my 4th Birthday. I kept running full speed ahead on level 1-2 hoping to beat the koopa troopa to the low hanging formation of blocks only to run right into him every time. It took the older neighbor to teach me how to actually play video games before I learned my lesson. Alas, I’ve retained this bullhead, brute-force strategy to gaming to this day. I suck at video games unfortunately.