Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@No PSN unless you waive lawsuit
On the behalf of the PC community, we welcome all PS3 players to join us :P. Or play SP games only, assuming that the SP games don’t require a PSN connection.
My guess is: the network is not safe, and they [Sony] don’t plan to fix it any time soon, so they don’t plan to play nice. Something evil this way comes, at least for PSN customers.
Jonah, pipe down 🙂 …
@DC Universe Online goes free-to-play
Peer-to-peer MMOs + free-to-play may be the only way for small devs to start off an MMO.
As for free-to-play as the single business model in the futire, dunno. If the game is stunning, people will pay.
@Microsoft: Xbox TV this Fall
So basically competition to Netflix and Hulu. The more the merrier, if you ask me.
@Rogers Cable ordered to stop throttling gamers
Throttling is cheaper than replacing lines with ones of a higher capacity. I find it weird though that a third party entity orders a cable company how to do their business. It should be the customers, voting with their wallets that do that.
@Nintendo and Valve say no to smartphone games
Dunno about your explanation Jonah. Valve didn’t mind doing games for PS3, Mac and it is now pushing Steam for XBox 360.
One thing that I keep ‘feeling’ about Valve is that they’re understaffed: between making games and improving Steam, they might actually lack the resources to move to that market.
Oh Paul … everybody dies at one point or another, and we have little control over it.
@QOTW:
Well, the very first one I played is WWF: Royal Rumble, on the Sega Genesis.
Hi, fairly new listener here. I came across you while searching for a decent podcast about games, but couldn’t find one that I actually liked. I finally found your podcast, which is very enjoyable, especially because of the chemistry going on, you work well together.
@DC Universe going free-to-play: I think that all these MMOs going f2p is a good sign because it shows companies that they could make more profit if they stop trying to get loads of money upfront and instead gain the loyalty of their customers.
@Nintendo and Valve saying no to smartphone games: For both their businesses, I think it’s best that they want to focus on products for their platforms only. I remember Nintendo once saying that they don’t consider smartphone games to be “true” games, and I don’t think they will contradict themselves too soon.
Oh and to Paul: I know where you’re coming from with all this want of hate-mail. I have this “problem” myself too. It’s just a need you have after being so nice to people and receiving only praise. I haven’t yet received any hate, even after having asked for it, and so I won’t give you that satisfaction either.
No PSN for you! – Congrats on breaking the story guys, too bad you didn’t get the recognition you deserve, but us listeners know the truth, if that means anything at all. I am glad that this was actually pointed out, and its so hard to believe that a big company like Sony cares more for their wallets than their customers. GASP
Qwikster – It seems like a reasonable decision, people wanted games, and that’s what they are giving. The only thing that I could see being a problem is the price. I know GameFly charges 23 dollars a month which is too much for me, but if Qwikster can do the same thing GameFly does but cheaper, I will definitely be utilizing this feature.
Xbox TV – It seems that the Xbox is going to be an all around entertainment system rather than a gaming platform. They just keep on adding features to it, and if they had one the HDDVD vs. Blu-Ray wars, they PS3 would be dead. For only 200 dollars you can get one, and then you can pick and choose what features you want to pay for. Microsoft has handled this console well, even when your console fails, they fix it and send it back with a 1 Month Gold Subscription, they are doing everything right in my eyes.
No Smartphone Games from Nintendo – I think that the main reason that they aren’t doing this is that they don’t want to be giving anything to their competitors. It has been said many times that the DS’s main competitor is the iPhone, and if Nintendo were to give content to them, they would be taking money out of their own pockets. In my opinion, it was a good decision to stay away from smartphones, in Nintendo’s case.
QOTW – The first game I can remember playing would be Doom. Their is also the N64 games, but Doom seems to be pretty prevalent in my mind when it comes to the first. I can still map out the first chapter’s levels in my mind.
Super question, but I don`t think that I remember…
QOTW – My vanilla answer to this question is Super Mario Brothers for the NES on my 4th Birthday. I kept running full speed ahead on level 1-2 hoping to beat the koopa troopa to the low hanging formation of blocks only to run right into him every time. It took the older neighbor to teach me how to actually play video games before I learned my lesson. Alas, I’ve retained this bullhead, brute-force strategy to gaming to this day. I suck at video games unfortunately.