Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Capcom isn’t fooling around, they know their market for Mega Man 9 on
… how can being nude drive a podcast’s ratings up? Now, if you were to be doing a videocast … now that’s something.
@Electronic Arts responds to expiring Online Pass:
Oh boy 🙂 … this seems to point out some serious issues at EA. I mean it feels like they automated a little bit too much of their systems.
@Divided memory pool causes lag for Skyrim PS3
The total is the same (256 + 256 versus 512), the reason of the split is not financial. It is technological/design.
@Skyrim Creation Kit landing in January
Hmm, Steam Workshop … it’ll most likely kill the other mod sites. Not in a year, not in 3. Maybe in 4 though.
@QOTW: none. When we go on vacation (1) we don’t go by car, so there is not enough room in the luggage to squeeze in a console, and (2), you don’t really need to go someplace else in order to sit in a room in front of the TV to play games.
“… how can being nude drive a podcast’s ratings up?”
That was the joke, just like a ventriloquist on the radio.
I would really like to see how this South Park RPG is going to turn out, but I’m not getting my hopes up one little bit.
Well seeing that there’s nothing in the news I want to discuss, I tried to leave you an iTunes comment, but apparently I need to give them my credit card number to create an iTunes account. -.-
Anyway, QOTW: No. Can you please come up with better questions of the week that can’t be answered simply with yes or no? =)
And Paul, you miss so many podcasts it’s not even funny anymore. Consider this as official hate mail.
dude paul is gone again , what the hell paul skipping podcast is getting more serious now, we need a good reason when you come back. I guess that’s my first hate mail..
@south park the game .
Wew I didn’t see that coming .ill probably w8 for the trailer or gameplay but I won’t buy the game coz I hate southpark and their stupid animation
@qotw whaaaaatttt this is stupid bringing a console whaaattt impossible good luck on carrying a big bulky system on your way to a resort..
I haven’t been downloading your podcast because of the tests its the first day of test and I’m already tired.
I just started listening. Didn’t know Jordan was from Oregon! I’m originally from Roseburg/Eugene area and moved to Cleveland for school/work now. Great podcast and can’t wait to hear more.
Thanks Justin! I grew up in Eugene and now I live and work just outside of Portland (Clackamas and Beaverton respectively…)
I went to school at UO before heading to the Midwest and have family in Beaverton. Listening to your latest show now. Great stuff!