Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
No Paul again, you know the drill.
Lately I’ve been ignoring all these articles just spewing out rumors day after day, hoping one of them will be right. First, IGN comes out with “Report: BOTH New Xbox and PS4 Will Be Shown At E3”. The very next day they wrote that an analyst said none of the consoles will be shown. And now yesterday, they came out with “Microsoft or Sony To Quit Console Race?”. Seriously guys, stop guessing and just wait for E3 for goodness sake.
And also I hate when they say an “analyst” says so. Oh, it must be true then because this guy gets paid to “analyze”.
@Rumor: Next Xbox tablet-based?: Even though the Wii-U will be sort of tablet-based, I think that Microsoft wouldn’t be able to pull it off and will just end up sucking.
hey guys… hope you can read this before recording the 247th!
@ps4 and 720: I hope they will be announced at this next e3 but i am ready for dissapointment. and yes, if the ps4 do not have some awesome co-funtionality with the vita, sony will be effectivelly killing the it
@diablo auction houses: not only south coreia: you guys talked about south coreia and russia, but you did forget about the prisoners in china gold farming in WoW who are obligated to do it (a few months old podcast). sad stuff
@SOPA: i am a brasilian gamer who has warned all american friends to help not passing this bill project because it will affect not only US but all the world. i like the machinima channel on youtube. SOPA would kill them
@before last week’s QOTW: my only handheld console is my trusty dark DS lite and i play on it since it lunched and still love it!!! SO SHINNY
my most played game of 2011 was CoD MW2 and BF3. i know.. the controversy…
the most surprisingly fun game was terraria most preciselly after patch 1.1.
most dissapointing is Black ops (not even 100h of gametime according to steam)
LOVE YOU GUYS, KEEP IT UP!!!
I’ve heard happier versions of Jonah before.
@Gaming Flashback:
Ha ha ha 🙂
The game was mentioned before, but Jordan made this particular flashback entertaining. The other 9 games? Please make a list.
@Fallout MMO rights belong to Bethesda as Interplay settles
Well, I guess Interplay got what it aimed to get. Jonah, it’s not the ‘wrong people won’. When you sell your IP, you won’t be able to make games on it. They should have known that before selling out to Bethesda.
Yes, they had some provisions in the contract allowing them to use the name for an MMO. That’s just not enough though. Interplay should have known better.
@ Next Xbox tablet-based?
No. They want to use PC-like hardware, so that they don’t have to worry too much about software. Plus, the more components (tablet, base station etc etc) the more expensive. So, no.
They will make it more slim, I suppose. Heck, even add a touch screen front panel. But that’s it.
@Diablo III release held due to South Korea (from GameFront)
Erm … yeah, I guess it a bit more difficult to foresee all legal difficulties, especially when you need to keep an eye on all the countries you want to ship …
@QOTW – hardware specs, as asked by your reader:
My ‘modern’ machine is a single core Sempron 3000+, 1.5 GB RAM, ATI Radeon 4650. 🙂 Pretty ancient.