Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar HeroÂŽ. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero gameâs most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ĂMLAUT
GOD OF ROCK
âWe have very recently begun creating toys based on video games,â says McFarlane Toys CEO Todd McFarlane. âWith Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.â
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toysâ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of Americaâs top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins â as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Imagine that, the USD $139 Gears of War 2 bundle includes a life-sized plastic gun that goes “zoom zoom bang.” It comes with a removable handle clip and an adjustable side-handle but… in the end… it’s a plastic toy gun manufactured for adults.
As a huge fan of Showtime’s Dexter, we’re excited (afraid?) to hear they’re making a game in its image. We actually pay for an Amazon Unbox because we’re too cheap to buy Showtime for all their other shows. A Dexter game could be killer on the PC and iPhone.
đ You can do a flashback for AvP2, it was launched in late 2001.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard:
Hey, as long as the difficulty can be selected, sure, go apeshit.
I used to play games on the highest difficulty, because I liked the challenge, so I can understand people wanting more difficult games.
I will repeat myself: as long as the user can select it, it’s fine.
@Sony passed on Demonâs Souls because it was âcrapâ:
đ Erm, I see a pattern here in decision making … Cure: change the decision maker.
@Sony credit rating downgraded:
Congrats to the podcast crew for the selection of news items. It is a true lecture on the principle of cause and effect.
Granted, turning down a game is only one cause that triggered the effect of Sony’s credit rating downgrade.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game:
I think this is also due to the name (thanks for confirming that later in the show).
@Epicâs Sweeney: Lifelike graphics will come in our lifetime
Moore’s law might change. Ok, you can estimate how many penta flops are required in order to generate visuals. These estimates are ok and valid (the human eye won’t change in time, at least not in the next 1000 years).
But to assume that the rate of growth in computers will not change, well, as you already realized, that’s an ASSUMPTION.
If I were Tim I would limit the range (in time) for my predictions.
Regarding the 6 people on the show, well, taking turns/directing the podcast is … meh. I’ll take surprises and improvisation any time.
@QOTW:
Erm … Scrooge McDuck? đ
Ok, not quite a prince or hero, but I liked the cartoon. The NES games only made it even more charming.
I think the fact that he was quite determined (in the cartoon at least) in finding what was at the root of the episode’s mystery that made him my favorite.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard: To me, they can make as many ultra-hard difficulties as they want, as long as they make a normal difficulty.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game: This may be good news for Tim Schafer, but it’s not good news for any of the other developers. Like so many other sites highlighted, this only happened because Schafer is well-known and almost universally loved as the underdog of the industry.
@Epicâs Sweeney: Lifelike graphics will come in our lifetime: I’m not much of a graphic whore, but better graphics definitely make me appreciate the game more and maybe even enjoy it more.
@QOTW: I don’t care much for Pixie Dust, but I would guess Paul’s to be Peter Pan?
@sony credit rating downgraded
I don’t really know if sony gets most of its sales from gaming but they sure are failing when it comes to gaming this year
@ lifelike graphics will come in our lifetime
Well I’m mostly appreciating the graphics we have today and besides lifelike graphics is equal to more expensive hardware ,…. At least that’s what I think
@qotw
I would say peter pan coz he’s like immortal and he never grows up and he treats everything childsplay and he could fly whenever he wants to. Maybe I could play pixie hollow and get addicted I dunno but I could use the prize If I ever get addicted or I could just use cheat engine.. đ