Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Some of the big announcements from Sony’s E3 Press Conference
😛 You can do a flashback for AvP2, it was launched in late 2001.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard:
Hey, as long as the difficulty can be selected, sure, go apeshit.
I used to play games on the highest difficulty, because I liked the challenge, so I can understand people wanting more difficult games.
I will repeat myself: as long as the user can select it, it’s fine.
@Sony passed on Demon’s Souls because it was “crap“:
😀 Erm, I see a pattern here in decision making … Cure: change the decision maker.
@Sony credit rating downgraded:
Congrats to the podcast crew for the selection of news items. It is a true lecture on the principle of cause and effect.
Granted, turning down a game is only one cause that triggered the effect of Sony’s credit rating downgrade.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game:
I think this is also due to the name (thanks for confirming that later in the show).
@Epic’s Sweeney: Lifelike graphics will come in our lifetime
Moore’s law might change. Ok, you can estimate how many penta flops are required in order to generate visuals. These estimates are ok and valid (the human eye won’t change in time, at least not in the next 1000 years).
But to assume that the rate of growth in computers will not change, well, as you already realized, that’s an ASSUMPTION.
If I were Tim I would limit the range (in time) for my predictions.
Regarding the 6 people on the show, well, taking turns/directing the podcast is … meh. I’ll take surprises and improvisation any time.
@QOTW:
Erm … Scrooge McDuck? 🙂
Ok, not quite a prince or hero, but I liked the cartoon. The NES games only made it even more charming.
I think the fact that he was quite determined (in the cartoon at least) in finding what was at the root of the episode’s mystery that made him my favorite.
@Blizzard brags Diablo III will have difficulties that are harder-than-hard: To me, they can make as many ultra-hard difficulties as they want, as long as they make a normal difficulty.
@Tim Schafer raises $1.6M (and counting) to develop an adventure game: This may be good news for Tim Schafer, but it’s not good news for any of the other developers. Like so many other sites highlighted, this only happened because Schafer is well-known and almost universally loved as the underdog of the industry.
@Epic’s Sweeney: Lifelike graphics will come in our lifetime: I’m not much of a graphic whore, but better graphics definitely make me appreciate the game more and maybe even enjoy it more.
@QOTW: I don’t care much for Pixie Dust, but I would guess Paul’s to be Peter Pan?
@sony credit rating downgraded
I don’t really know if sony gets most of its sales from gaming but they sure are failing when it comes to gaming this year
@ lifelike graphics will come in our lifetime
Well I’m mostly appreciating the graphics we have today and besides lifelike graphics is equal to more expensive hardware ,…. At least that’s what I think
@qotw
I would say peter pan coz he’s like immortal and he never grows up and he treats everything childsplay and he could fly whenever he wants to. Maybe I could play pixie hollow and get addicted I dunno but I could use the prize If I ever get addicted or I could just use cheat engine.. 🙂