The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@Super Pitfall
Erm, the youtube video didn’t look THAT bad …
@“Super-slim” PS3 will be a no-show at Gamescom
Meh … not a console user, don’t plan to buy one, not a PS3 at least.
@UbiSoft claims lack of new consoles penalizes creativity
… again with the lack of new consoles? Enough with blaming the hardware manufacturers for the bad choices developers/publishers make. The producers/developers are not being held at gunpoint to release only Call of Duty, it is their damned choice >:(.
Not talking about indies? Why not? How come their creativity isn’t penalized? Or is it that they simply take the plunge?
Rage tanked, yes. Still, kudos to id for at least trying, even if they only got themselves a new game engine.
@Diablo III ‘God mode’ exploit for Wizard discovered
I’m just going to stay away from Blizzard, until they get their act together. Always online DRM, single player game on an MMO platform, really? Really?!
@EA: Nintendo “on track to become primarily a software company”
Yep, always funny reading comments of one company rep. setting a road map for another company …
No question of the week from me.
Gez I think that Blizzard needs to get their act together. They had problems during the beta that weren’t dealt with. But maybe it’s a marketing scam? draw attention to the company just before they are set to release a new WOW expansion?
@Super-slim PS3
Never cared how slim my console is. It’s not a PC. It will run the same games at the same rate as a fat console. Regarding PS3 sitting on the shelves, that’s to be expected. Out of all the consoles currently available (at least in UK) PS3 is still the priciest. Since there is a lack of exclusives nowadays, there is not much difference between PS3 and Xbox 360. Xbox is just cheaper and has Kinect.
@Ubisoft and penalised creativity
I am sick and tired of hearing this argument. We know this console generation overstayed it’s welcome. Why does Ubisoft have to state the obvious that has been stated many times before? Do they want us to storm Microsoft headquarters and demand a new Xbox? Do they think there will be a new Xbox if they tell everyone how bad the industry is feeling? Ubisfot. Sit down. Shut up. Bake Assassin’s Creed 3.
Diablo III “God mode”
You will be surprised at how many glitches/ exploits can pop up in well tested games. Cast yourselves back to the Modern Warfare 2 Javelin glitch. It was discovered a few years after the game was played by millions of people for trillions of hours.
@Nintendo going software only
This argument splits me down the middle. EA has a point. I own a 3DS. I am regretting it. I could have spent my money on more worthwhile things. Like illegal drugs, alcohol and prostitutes. And the WiiU looks dead in the water already. So close to launch and still no price. Most announced titles are games you can play on the Xbox NOW. I hope that Nintendo will pull itself together. But they are led by Japanese old men who seem to live by bushido code and would rather kill their company then give up their franchise to business.
This is all I have this week.
@QOTW: When was the first time that you really got into video games?