The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@Diablo III‘s Wilson on former Diablo dev’s mixed feelings on game: “F- that loser”
The criticism sounds fair. I’m with Jonah on this subject, Diablo 3 didn’t do as good as expected, so it could be that the current team ended up venting some of their frustrations.
I’ll stick with how I feel about Blizzard after opting for all time Internet connection DRM: f*ck Blizzard.
I like what Brevik said:
“so I am happy that it has come to light that how talented that group was and how unique and special that group was. I am hoping that, as this happens very often in the industry, you see it with Call of Duty and things like that , when the people leave the game changes and it shows how critical people are in this industry.”
@C&C: Generals 2 will be multiplayer-only at launch
🙁 … why … I liked the story mode in Generals …
If however they release also modding tools for it, I can see fan made stories.
Thing is, if the game is MP only, I can see it forcing you to play with a constant online internet connection, no modding tools available.
Hmm ….
Jordan does have a point, to me the story sold the game. I did play MP and lots of skirmish, but it was the story that hooked me.
I will give it a play though, who knows …
@QOTW: I guess 2-3 months before announcing the next generation.
What happened to the “There’s a zombie on your lawn” song?
Hmm, “I can see” too much 😛 …
It’s good to hear that Paul is all right. We really need that “Paul touch” he adds to the podcast. I already miss his emotionally spurred illogical arguments. Reminds me of my ex-girlfriend.
@Diablo 3 bitching
It’s easy to see why Blizzard gets so emotional about that comment. It takes a lot of time and effort to develop a game. When someone criticises your work, you are bound to lash out. But if you do it on twitter and it makes into the news then you are daft and should probably go back to school. Next time just break into the guys house and discreetly take a shit on his carpet.
In reality, Diablo II was better and more successful then it’s sequel. That is a fact for many. But that was a long time ago. Blizzard attempted to modernise III to contemporary standard. This may have been a mistake. Poor fan service. Still, the game is out and nothing will change that.
@Guildwars
Wanted to play the original but never had an opportunity. For me there was always a barrier to playing MMOs. As I am a student, I am forced to own a laptop rather than a desktop. That means I can play an hour of an MMO at most before the thing goes into a critical meltdown. Recently I got a PS3 and downloaded DC Universe. I played the game before on my laptop but had to quit because of heating and lag problems. With the PS3 that problem is gone and I am actually enjoying myself. Wish they would release more MMOs on consoles. I am actually looking forward to FFXIV.
@Command and Conquer
The series is just not the same after Westwood fell apart. I enjoyed Red Alert 1 and 2. Played C&C 3 and wanted to kill something. That game was cancer. I still prefer to stick to Red Alert 2. Believe it or not, but there are still a 100 or so people hanging out on the on-line servers there.
@Prey’s great escape
Prey was a launch title for Xbox360 as far as I remember. Wouldn’t surprise me if they made Prey 2 for the next gen launch. A bit too risky to release games at the moment, unless they start with Halo, Assasins or Call.
@QOTW
Depends on the popularity of the console and the economic situation. In standard cases, you should cut the price a year or so after the release. By then most of those interested in shelling out full price for the console probably bough it. Others need an incentive and the price cut will do the trick. In special cases like PSVita, you should cut the price preferably before the sales figures go into negative numbers. With cases like PSP GO you shouldn’t make the console in the first place.
PS: I was enraged when BBC NEWS spent most of it’s report on Brevik’s conviction talking about how he played WOW and COD. Cause obviously all mass killers are influenced by video games. Should make a decent QOTW: does playing games make you want to pick up a gun and massacre people?
Greetings from Portugal!
Can’t wait to get a chance to play Guild Wars 2. I’ve already got enough games for now. If it receives enough praise by the end of this year, I’ll probably buy it. I’m also mildly excited for Plants vs Zombies 2, the original was great.
@QOTW: I think that any time hardware is not coming close to target sales, that should be the time that the company considers a price cut.