The Internet has given us a communication mechanism which allows developers to better understand their audience. You can use community sites to market your content and your brand but you can also use them to better understand your market and bring your strageties and progress to your fans.
Valve Software has taken their latest successful franchise title Team Fortress 2 and followed it up with a website or “blog” which can keep their fans “in the loop.” Teamfortress.com will, no doubt, be the launch pad for much hype, community offerings and up-to-date news about the TF2 game and any updates.
“Now that we’ve settled into regular releases of content, we’ve found ourselves wanting a better way to talk directly to the TF2 community about the state of the game and some of the reasoning behind the choices we’re making. Our hope is that this blog will accomplish that, and give everyone some better insight into our development process as well.” (teamfortress.com)
Now, there is a great chance Valve will use their new launch pad to talk about upcoming games and lead you to demo’s and downloads to the TF2 title; they already link to the valve store to purchase the game. But, blogs bring in users searching for fresh content about the game and give official word to kill any bad rumors.
Call it marketing, call it journalism or developers notes, there is nothing wrong with having one more resource which represents the voice of Valves TF2 development team. Congradulations guys!
Hi guys great episode!
I found Infamous to be a pretty easy game, if they make the third even more so just seems sad. Not a lot of games seem to be as difficult as the old 8-bit games. I do like the paper trail feature Jordan talked about and I know Rockstar has a similar thing though not quite as cool as unlocking more missions through using the website, you can still track your progress of various games on the site.
Hearing Paul spending 200 on in game purchases on a FB game just makes me sad. I know it’s his choice on how to spend his money but a lot of FB games really seem to encourage you to spend real money to get fake in game money just to speed things up and make the game enjoyable. The Foxtrot comic Jonah brought up is a good example of why I don’t like those games. I feel like it’s lazy game making and undeserving of my money. I know they got to make money to pay their bills but I don’t like what they are selling. I guess though if there is a demand for these type of games who am I to judge? I’ll stop beating the dead horse now.
@Occulus bought by FB: When I first heard the news I was like “Why?” I wasn’t the only one scratching my head at this. I really didn’t want to think of Virtual Farmville. I do like the idea though of remote classroom, though I know we already have video chat for that sort of thing. Is anyone going to really want to wear this thing on their head? It’s like a fancier virtual boy.
QOTW: I subscribe to Gameinformer, which can be read online now. It does seem like it’s less and less necessary now though given how easy it is to hear about gaming news.