Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Hey guys,
I missed last week’s comments so let me just add that I did indeed remove the PS4 camera plastic covers and it works well with other games/apps such as Playroom. Just Dance 2014 looks like it has not been tested/optimized at all as far as tracking is concerned on the PS4. Shame on me for getting it without researching it enough.
@PS4/XBone attach rates
I mentioned it last time but I will say it again. I try to buy as many physical copies of games as possible, especially when it comes to big titles. I did not buy a single digital PS4 game, not including the PSPlus free downloads. On the other hand, I only have two or three boxed Vita games but I would say this is mostly caused by the fact that the majority of games on that platform don’t come in boxes and are only available digitally.
I suppose that the publishers want to convince the public that going all-digital is the way to go and showing stats like that is one way to do it. Still, I don’t think this will work just yet. As far as I know, the Internet availability is not that good in the USA and a lot of users have data caps, which is a showstopper when it comes to games which require 10GB+ of download (including the obligatory day-1 patch). Also, as I previously mentioned, no one can take away your physical copy (except for a thief, obviously) but it is possible that the servers you donwloaded the game from will not work at a certain point in the future. Bah, it’s even certain that this will be the case. As much as people now go back to PS1, XBox or PS2 and play the older games, because they are still in boxes, if people in the future want to do the same with PS4 and XBone then must not rely on digital distribution methods.
@E3
Even though I’m not eligible for the giveaway (what if I give you a US address? 😉 ), let me jest say a few words about what I read and watched about E3. I went through all the briefings, including parts of the Nintendo digital event. I really liked the emphasis Microsoft put on games, including indie titles, and you could tell they learned a lesson from last year’s performance, staying away from the entertainment qualities of the new console. I’m not going to play any of the exclusive games they showed, as I’m not getting an XBone, but Sunset Overdrive looked fun and I wouldn’t mind giving it a go.
I was extremely excited about the Grim Fandango announcement. I love those old adventure games and I played most of the SCUMM titles but I somehow missed Grim Fandango. When I tried going back to it a few years ago, I had to jump through those hoops you mentioned with running old games on Win7 and then there was no sound so I decided to give up. Having the game on the Vita is amazing and it’s a great follow-up to the recent release of Broken Sword 5. And if they are really working on a sequel to GF that’s even more exciting.
I’m obviously looking forward to Uncharted 4 although we still don’t know much about the title. I really liked the first three titles in the series and I don’t believe Naughty Dog will screw the pooch on this one (get it? get it?) despite the internal turmoil.
I didn’t pay much attention to the hardware presented during E3 and I also mostly don’t care about things like Powers or the Halo TV series so I’m not going to comment on those.
I use this to play Grim Fandango on Windows 7. It works perfectly.
http://www.residualvm.org/
Hey Guys thanks for reporting on E3!
I have to admit that Littlebig Planet 3 and Uncharted 4 are pulls for me to get that system.
@PC Master race: I always have to laugh when I hear this, I myself don’t feel snobbish about it. I know I’ve said it before I just don’t feel the consoles have done much to bring me back to them. This E3 may change that with some games for the PS4. However I find I can’t imagine playing a First Person perspective game with a game pad, the movements are always too slow and clunky and aiming is a pain. Where as I enjoy using a Gamepad for platformers and such. I also love the ability to mod various games, which you can’t do with a console.
QotW: As I mentioned above Sony is releasing some games that my family and I are interested in playing. So Sony has piqued our interest again with this showing. Also the kickstarted game Pillars of Eternity showed there as well, so not all companies are staying the course as Paul said.
I also live in the US so I guess I qualify for the swag bag, my wife loves the Sims.
I forgot to respond to the part about the Beyond Earth Tech Web. I wanted to add that all the previous Civ games we’ve had a fairly straight forward Tech tree, all civs will research the same techs and it’s just a race to get those techs. The Web is designed to make it so that not all the techs will be researched by any given civ, that they will focus on one section for their faction.
What bothered me about Civ 4 and a little about Civ 5 is that there’s often a tech bottleneck in which you have no choice on what to research.
Exactly Jonah, and hopefully Beyond Earth’s Tech Web is balanced to give us a choice and decision and not just a railroad to the end tech.