After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
Did someone say Yoga? I have returned from my deep educational derangement, securing my graduation and unemployment. Now that I am a professional vagabond with a smexy new Xbox One, I will dedicate more time to gaming and ultimately this podcast. Don’t go Paul. Here is some love. Manly comrad-like non-platonic love.
@Non-tangible gaming
I purchased the Xbox One Titanfall bundle and had to endure a 4 hour download of the game. I fully understand why console gaming is still disk based. On the other hand, my Steam library has 170 titles which I can download at high speed at a moments notice. Until my Xbox can pull off that kind of performance at Steam like prices, I don’t think I will download that many console games. I have loads of digital PS3 titles for that very reason.
@Gaming conventions
Never been to one purely dedicated to a single game. Never really been that dedicated to just one game. Here in UK it’s rare to find a gaming convention at all. Even major events tend to skip out a year or two. I know there are some dedicated communities in London but it’s easier to buy weaponised uranium then to find one. However, if I could ever go to one, it would most likely be about Elder Scrolls or Halo.
PS: City of Heroes was made in the dark days of gaming when homophobia was supreme and untraditional sexual orientation was frowned upon. Allowing a city full of adolescent boys running around in coloured briefs would be marketing suicide. It’s quite amusing. Since then homosexuality went mainstream and even became a marketing selling point for some games. It’s only a matter of time until you can create a transgender 5th generation foxkin character in an RPG.
Another good episode guys and I’m glad you enjoyed the Princess Bride reference.
@Console Digital gaming: I’m all for this as I really do enjoy not having to worry about where disks are. I have quite a few in digital format on my PS3.
@Sims4: I agree with Jonah, it’s one thing to re-write the mechanic on how something works in a game like with Civ V’s Espionage and Religion being vastly different to how it worked in previous games. To just stripping out features that you know will be repackaged into a expansion pack not looking much different or better for it’s delay. All the things that have been left out has had us feel like we’re going back to Sims 1.
@Youtube offline: Hey if they want to give me free music who am I to complain? heh
@QotW: I almost went to a Minecon in Orlando since that’s near to where I live. However it was really hard to get tickets. They sold them in groupings of 3k and they all went in seconds. Freaking jackals.
heyaaaaa xD after 2 years lol downloading an episode here feels like a trip to memory lane haha not sure if u remember me xD