After four years of development, Popcap lit up Seattle Monday night with the launch of Bejeweled Twist sparing no expense to show off their new casual game. It took four years to complete but Popcap isn’t going to release a game until it’s perfect. You won’t play it until they believe it is a game their mom would love.
“Popcap builds games for people, not demographics,” says CEO David Roberts. At the launch the founders, John Vechey, Brian Fiete and Jason Kapalka talked about the casual game market while the “Gem Girls” walked around looking sexy and flashy. Roberts talked about the casual game industry and forecasts it growing to become an $8 billion market — not too shabby for USD $19.99 games.
Downloads of Bejeweled, of course, show no signs of stopping and Popcap explained that 40% of their revenue comes from the old concepts of “Diamond Mine.” Phil Spencer, Microsoft Game Studios’ General Manager, hopped on stage and explained how Microsoft saw Popcap’s vision in their Diamond Mine flash game and suggested a rename to Bejeweled, the founders hated the name but took the big companies suggestion on the change.
Since then, we’ve had many folks attempt to clone and replicate the success in Popcap’s flagship product. Complete with open bar, Gem Girls, camera flashes and glitter this game launch shows the growing casual games industry the great power and momentum of “simple” casual games.
Nothing about Bejeweled Twist is simple. The game play of Bejeweled Twist aggregates all the knowledge Popcap has acquired over the last seven years to design one blockbuster title. From classic Bejeweled to Chuzzle to Peggle, the game takes pieces of each successful title and combines the game play, sounds, graphics and modes into a product that will bring casual gaming to a new level. Bejeweled Twist is going to be the new bar to reach in the industry in terms of addictive game play and a unified casual vision.
Stay tuned for the full review as we get deep into the full features of Bejeweled Twist. Special thanks to Dale North from Destructoid for hanging out for some drinks during the after party.
@Notch selling Mojang to Microsoft: I was a bit apprehensive when I first heard this story. Though we have no confirmation I’m taking the silence as to mean a deal is being discussed and nothing is finalized yet. The more I thought about it and after listening to your take on it I think it could be alright. I’m just concerned with what they might charge for using the PC version. I’ve also come to be used to Mojang having added features with each new version release and I hope that continues. I’m not so bothered by Notch selling the company since he’s walked away from Minecraft when he did the Full release a couple years ago. I hope that we will also still be able to use our own custom skins, resource packs and mods for the PC.
@Good games worth paying for: I do agree with the sentiment that quality games are indeed worth paying for. Like Skyrim was and I’m sure a lot of hard work went into that game. The quote “a terrible game lasts forever” is right when you have the Atari ET as an example.
@80’s shows: I got both the Dungeons and Dragons and Captain N show references , I loved both shows as a kid.
@FFVI: I knew I had forgotten to mention Terra from FF6, I feel that the first half of that game was about Terra and Celeste the second half the game. I remember the argument I got in with my friend over this when he noticed that I wasn’t using Edgar or Locke in my party and he questioned me “Why aren’t I using the main guys?” My response was “what main guys? Terra and Celeste are the heros and he got so mad and yelled at me that Edgar was the hero. How can he be the hero, or Locke, when you can beat the game without them at all? More over the whole story revolved around the Espers and the empire trying to use them.
And just FYI I am a guy but that doesn’t mean I can’t emphasize with women or feel rejected when I hear things like “Girls won’t like you if you play games, why don’t you play a sport instead?”
I also did misunderstand your point Paul, thanks for clearing it up.
@QOTW: I remember making a few custom units in CIV 2 and using the map editor. I’ve played around with programs like RPG Maker and other similar RPG games like Neverwinter. The amount of work in making even the smallest dungeons or quests is just tremendous so I have to give it to those who make entire games worth of content and quality work. You do get what you pay for.