The game industry is doing “okay” in this bad economic time compared to other industries. Primarily, Nintendo is rocking the house with their games, hand-held’s and consoles while mobile developers are showing some great successes in the industry. Many success stories in our industry are based on small titles, downloadable games of the more “casual” style while a few larger titles are experiencing slower than expected sales trends.
We’ve mentioned this in the past, but the tough economy gives many smaller developers great opportunities for success. While big publishers struggle to look good in the eyes of the investor, tiny developers can produce quality titles for minimal cash investment and time to market. Ten years ago, smaller developers tried to compete with the big boys making larger titles, cloning successful titles or simply asking investors to put it on the line for their game. Today, developers can create a small iphone app, a cute WiiWare title or exploit the XNA efforts of Microsoft for Xbox Live Arcade and actually have a chance.
There are still challenges with these smaller developers when working in the WiiWare and XBLA publishing channels, your game marketing and promotion becomes highly reliant on Nintendo, Microsoft or Sony for PSN. Tom Prata, senior director of Nintendo of America talked to Gamespot about this issue:
“Finally, there’s the problem of promotion. It’s not enough to make a great game if nobody notices it. Prata specifically said Nintendo will be devoting more resources to support the promotion and development of WiiWare games in the future.” (gamespot)
Of course, in the world of smaller game titles and downloadable casual games, you’re going to be at risk of finding a lot of “shovelware” — products that are only released to make a quick dime, often based on some license or popular theme/character. The great game titles will, hopefully, rise to the top and show themselves off amongst all the wanna-be money makers.
Those smaller developers putting a huge passion into their titles actually have a chance in this new industry trend. Game makers, internationally, now have a chance to grasp a small piece of the industry and make their dreams come true. The core audience may see this as a trend of noisly low quality titles, but I believe the industry needs this change to grow a new generation of developers based on niche interests.
While many can wait for their next release of Madden the rest of us will continue to spend a little money to see what the future innovators are going to be bringing to the table.
@Gamergate: Oh what a cluster-duck. Companies need to stay out of politics and people need to keep their personal lives out of the media and business world. Why are these people failing to learn these lessons? Not to mention the whole mob mentality of jumping on a bandwagon that they have no business getting involved in the first place. No wonder I’m an escapist. I had thought that the name Gamergate was a company until I read this story and not a continuation of the Watergate “meme”. I agree with Paul you shouldn’t add –gate to the end of every scandal. It makes it hard to differentiate from real things that have gate in it’s name like Brandenburg Gate or Golden Gate.
@Capcon: I know they are in the business to make money but I’ve always hated this mentality. The idea that if it doesn’t make 2 million it isn’t worth bothering with his a terrible thing, there have been games that did better over their life time then when they initially launched. Some games take time to build up their popularity and this need for them to be block buster sellers doesn’t guarantee quality. There are many AAA games that have sold millions and I have NO intention of ever buying or playing. This is the mentality that killed the original Sierra games and with them coming back I don’t want to go through all that again.
@Mario Clones: There was a similar joke in Sierra’s Leisure Suit Larry, where if your character died and you restarted they showed a cut scene of a new Larry being made and put back in place. So that’s an interesting game concept to imagine your characters going through.
@QotW: My favorite Saturday morning cartoon would have to be the Dungeons and Dragons. I loved Superfriends and Amazing Spider-man (who was teamed up with Iceman and Firesta). I had to use a site (http://www.inthe80s.com/saturdays.shtml and http://www.inthe90s.com/saturdays.shtml) to remember what cartoons were on Saturday morning as opposed to Weekday afternoon or morning. So I can’t seem to find when I watched Silverhawks, Thundercats or GI Joe, which I thought were in the morning. There are just so many to list but those that are very memoriable were Gummi Bears, Garfield, Kissyfur, and Smurfs. I have to agree with Jonah I do remember watching Smurfs mostly to get to whatever was after it and I didn’t stick to just one channel. It was a very warm and fuzzy nostalgic memory of a tradition that it is a shame has seemed to come to an end. I was like Jonah as well as after watching the cartoons I would be ready to go out and play.
The third Question of the week is that I play the Nintendo 3DS, I love all the RPG games and the old nostalgic games that I can play on it. I’m very into the Professor Layton games so that’s another one for Pawel.
GamersGate is the online store.
@EAs eternal struggle against its own credibility
When Battlefield 4 came out I was lucky enough to be at university and did not buy it at launch. I pre-ordered Battlefield 3 and spent the first day trying to get into a game, so I am glad I missed their second fiasco. DICE needs to stop rushing their games out the door. Especially considering that the Battlefield series have a terrible single player component which cannot compensate for lack of multiplayer (unlike Call of Duty).
@Thr Cute Terrors of Nintendo
According to the original Mario manual, Bowser turned all citizens of mushroom Kingdom into blocks. Basically, Mario rescues the princess as an accomplished mass murderer. In fact, Nintendo is full of creepy things which would make the Western audience cringe in fear. Dead Pokemon, Silent Hill-like Zelda dungeons and getting Zelda’s “Ultimate Reward” right in the dungeon she was kept in. Their early games are as good for kids as GTA.
@QOTW
The 3DS is still my favourite. I don’t play small iPhone games. I have KOTOR on the iPhone but it gets continuously interrupted by various notifications and calls, which makes me loose my progress.