Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.
Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?
McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES
TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.
The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.
Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:
JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK
“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”
Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.
McFarlane Toys’ 6-inch action figures retail for $10-$15.
Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.
About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.
About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.
Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.
Man, first you knock Final Fantasy and then Darkwing Duck? I felt that Darkwing was as well rounded as Rebecca from Talespin, love both shows by the way, yes he self promoted but I think he did that in part to help take care of his adopted daughter Goslyn. He also used non-lethal means to fight villains, like Batman. I’m surprised that you guys didn’t talk about the video game counterparts to Talespin and Darkwing Duck.
One last thing about why I back any kickstarter game, there is a game Sword Coast Legends being made by N-space. The companies president, Dan Tudge said “I think that consumers have proven by voting with their wallets that not everyone wants to play a hundred-million-dollar blockbuster, though we certainly all enjoy them,” said Tudge. “There’s a place for really creative story-driven RPGs that do things like remain isometric, do things like party-based-tactical combat with pause-and-play.”
To me that statement validates my backing games like Pillar’s of Eternity as a vote for those kinds of games to be made. I had thought it was very oddly coincidental that this game was coming out along with PoE and the others.
@Lenovo: People like him are one reason why I like building my own computer and staying away from pre-built “brand name” computers. Having some companies unnecessary software is bad enough but to put in underhanded adware and spyware is just ridiculous.
@FCC and Net Neutrality: This is one of those things I know people debate about whether or not the Government should be regulating this sort of thing. From what you guys have outlined it certainly seems like something that needs to happen. I know my own internet seems to get throttled or some sites not work at all for no apparent reason.
@Capcom and Modders: I love Modders, always defying what Companies state can or can’t be done.
@Star Trek tribute to Spock: I was born after the show had aired but I grew up with the movies so I have an attachment to the old cast of sorts. TNG and DS9 is still my favorites and even there Spocks’ presence was felt in episodes he showed up in like Unification. I love how the gaming community can honor their fallen icons, much like WoW did with Robin Williams and now Nimoy in STO.