Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
@Better Than Life
Above title is a reference to the popular UK TV series Red Dwarf. Better Than Life was a virtual reality headset that rendered anything that you ever dreamed off. However, it was banned because people using Better Than Life would spend all their time in the virtual world and eventually starve and die.
I don’t think VR will fail. Simply because too many big players are investing into it. Microsoft, Facebook, Apple and Sony are all bringing out a separate headset. And no-one can fault them. VR and AR have a lot of potential, especially outside video games.
My experience with AR on the 3DS was limited but I was impressed nonetheless. Seeing your tabletop transform into a fire breathing dragon was pretty cool and it’s sad Nintendo never followed up on this feature.
I think there is so much interest in VR and AR because it was a big sci-fi hook in the 90s. As Paul mentioned, there was the Lawnmower Man. There was also Johny Quest. Now, in 2015, the 90s kids have turned into working adults and are willing to shell out a lot of money for their childhood dreams. If there was ever a time for a VR revolution, it is now.
Will it be as successful as the mobile revolution? Don’t think so. My iPhone is with me wherever I go. But I don’t see taking Oculus Rift on the train. VR and AR devices will be anchored to your house and will probably be as revolutionary as a VHS player. Which is not a bad thing really.
@Thanks a lot Nintendo for region locking your products because I really don’t feel discriminated against because I live in Europe
Wow.That is one sweet Humble Bundle. If only the codes worked outside of US I would probably have more than 2 Wii U games. Thank you Nintendo for catering to ALL your customers.
On a different note, Paul raises a serious point. Since the creation of Humble Bundle and Steam sales I accumulated a lot of games on my Steam account. So far I have properly played maybe 15. Adding it to the countless PS2, PS3, Xbox, Xbox 360, Xbox One, GBA, DS, 3DS, PSP, Wii and Wii U titles, in terms of playing new games I should be sorted for the next 50 years. And yet I keep buying more. It is turning from a habit into a disorder. But if a game costs £1, as my friend puts it, “I could skip out on that can of coke”. It’s strange. In 2005 here in UK it was almost impossible to find a game under £10. How things have changed.
@World of Warcraft: Broken Wings and Raging Tears
My stance on this topic is that whoever wants to see more content will look for it and therefore not fly. On the other hand, whoever wants to zoom past on his legendary mount “Dragon-Hoof-That-Was-Forged-From-My-Dad’s-Credit-Card”should be free to do so. I don’t see why WoW can’t have both.
Great show guys!
@VR/AR: I think the whole VR thing has been a long time coming, I think it’s been mostly that the hard ware wasn’t easy to use, as pointed out that Mobile phones are. Between clunky headsets, tvs requiring glasses and price tags. I’m still waiting for Holodecks personally. I do like what I have seen with the Altered reality hardware where a virtual bad guy can pop out through your device in your own environment.
@Oh What do you do with the funny little things, they go no wings: (that was reference to the Animated Hobbit movie) I can see why this has made many angry, you give they a great feature something they had been demanding for awhile. Then take it away, talk about pissing in their cornflakes and smiling about it. I remember a area just above Ironforge I could never get to because of the restriction of flying. I, like you Jonah, haven’t played WoW in years but being able to get to these hard to reach places needed flying and now they want to limit that. So you’ll have your taxi but I guess the fancy mounts are all grounded. I don’t think Blizzard can afford to give reasons for people to quit their servers. Several have already commented that they have stopped playing.
@FFXV: This is a series that really does need it’s Final iteration. They’ve gone into a direction I no longer want to follow. It’s a shame too cause it was one of my favorite series. I think it goes with my point when you two can’t keep the latest ones straight.