Rumors float around the Internet questioning when Microsoft will ship a Blu-ray enabled Xbox 360 or add-on device like they did with the, now failed, HD-DVD. At CES 09 Robbie Bach, president of Microsoft’s Entertainment & Devices division, says this request is “way down the list.”
Mr. Bach had some great selling points as to why a Blu-ray player has little value in the world of Xbox 360. The primary reason, of course, being the Xbox 360 developers cannot take advantage of Blu-ray as a development platform for games. This was the price Sony, or the consumer, paid to own a PlayStation 3 since all games are printed on the media and are, in effect, Blu-ray “capable.”
We say capable because not all (any?) PlayStation 3 games currently make full use of the Blu-ray media. Many games will reprint the game on the media for optimization purposes, fill the game with international voice overs for all countries or, otherwise, stuff the media with something that will serve a useful purpose. Sony has near-future-proofed their device by giving game developers years of growth in terms of utilizing the Blu-ray capacity.
Microsoft chose to take the smaller old-style DVD format for games and media. Adding the HD-DVD didn’t add a large deal of risk because, as we saw, they can discontinue the model and not change their core gaming demographic. We still laughed a bit at them, but that was where it ended. Bach also said that it’s not really a great economic time to push a new 360 SKU on potential customers with additional cost just for Blu-ray movies playback.
They could add Blu-ray game development support as well but that would just alienate the “28 million Xboxes” they have already shipped.
“OK, let me get this straight: I’m going to add something to the product that’s going to raise the cost, which means the price goes up, consumers aren’t asking for it, and by the way, my game developers can’t use it.” (gamespot)
Of course, the first thing that came to our mind was “well, you did it for HD-DVD, how is Blu-ray different?” The key areas we can think of really come down to Blu-ray is a Sony technology and they are a direct competitor and, to top it off, HD-DVD allowed them to fight against the PS3 at the media level of the industry. They minimized the risk by making the product a secondary add-on device and, if HD-DVD had won, they’d have the winning format already under production (still not for games).
It seems Microsoft has changed their battle plans a little. They started out talking up the media aspects of the 360, using Media Center, renting movies and TV shows and had the HD-DVD as a subproduct. Today, they’re investing in Netflix for media and everything else favors the games.
Which is fine, we like games.
Analyst says Sony Motion Control beats 
The month, June 2008, Metal Gear Solid 4 takes number one on the NDP figures with 774,600 individual units (over 1-million if you include bundles), in July… they didn’t even make the top ten figure. What the heck?
@Exbox One and Paystation 4
The Chinese have a very different understanding of what copyright infringement is. At university I was genuinely laughed at for having physical UMD disk games for the PSP by my Chinese course mates. Apparently in Hong Kong you can purchase an already cracked system and download the games online. As lucrative as the Chinese industry is, I don’t think Sony and Microsoft can ever crack it, regardless of the legal status of gaming in the country. Piracy will kill any profits they hope to make. The only games that can survive in China are Freemium games, which offer online transactions for additional content.
@Street Fighter 5 BETA be worth it (sorry my pun game is so weak)
I was never really a fan of the Street Fighter series. Like Jonah, I found it too technical. My biggest problem with the series was its poor storytelling. That’s why I grew up playing Mortal Kombat, with its accessible lore and buckets of ketchup. I was surprised to hear that SFV will be exclusive to PS4. Sony must be paying Capcom a lot of money to keep it that way. Ironically, while skipping Microsoft Xbox One, Capcom is bringing SFV to Microsoft PC,meaning that I can still enjoy the series as long as I overclock my system and get a diamond fiber connection.
@Pee-sports
I still can’t believe that e-sports actually exists. At least don’t call it sport. Comparing Usain Bolt to some spotty snotty teen who calls himself DeathLordOverkill745 is just laughable. Nonetheless, e-sports is difficult to ignore. Its raising the profile of gaming, and often in a negative way. Maybe some proper regulation will do it some good.
@QOTW
I can’t think of an expansion pack that I actually enjoyed. I don’t tend to buy expansion packs on their own. I get them with GOTY edition or in a bundle, so for me they become just a part of the game. The only recent ones I can think of were Dawnguard and Dragonborn for TES5, but all they did was throw extra content at my already overpowered Dark Elf.
I believe that a good expansion pack must provide you with a new gameplay mechanic, that lets you enjoy the game in a new way. Its what distinguishes an expansion pack from DLC. Throwing more of the same at you after you already completed 10 hours of a game is not worth the money. The expansion must also feel like an addition to the game; not something that was supposed to be there in the first place.