The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.
Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.
Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.
Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?
Diskless Nintendo, I think this might be a great idea… if they moved to memory cards they can reduce the system profile while increase performance and capacity (Larger Cards give access to larger games). I think it also makes sense to expand their digital library to support all the older/legacy games and have them accessible in the console… especially if the enable you to access the digital version if you have a physical copy. As for video game movies… I do not think I have enjoyed any movies that have been based on a video game. That being said, I have enjoyed some of the Anime shows/movies which have turned into games or were released after the games. Lastly I thought I would share that I also bought the Hero’s Humble bundle but haven’t had a chance to play any of them yet. I am going to install them on my Surface tablet and see if I can get them working with touch. Wish me luck.