While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.
You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?
Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.
The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.
All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?
(Thanks, Kotaku)
Hi guys.
Thanks for this (and the few last) episode(s). I was very busy the last weeks, so i was not able to write a comment. Sorry for that! You deserve listener feedback 🙂
Regarding Telltale: In my opinion this is very unfair to treat the employees like that. I am happy, that something like that is not possible in germany, we got special “insurance” for such a situation. But in addition it is sad, because i liked telltale and the games they made 🙁
To our neighbours in the swiss: this is such a stupid move, and i have read this as well. Your comment, that i dont want to fight for animal right by thrwoing kittys at an animal shelter perfectly describes how stupid this protest action was.
Regaridng the Tetris topic, i played a lot of Lumines and i love the game for it´s simplicity (like Tetris). Such games you are able to play for half an hour and dont have to remember any story or complicated moves. Most of the newer games, you need to know every button on the joypad, have hours of storytelling and complex storylines … i dont judge this, but these games are no games you are able to play for some minutes.
To the question of the week: As already mentioned in the episode, i would love to see another Back to the future Telltame game 🙂 I think i already mentioned it once, but i am a real BTTF fanatic (my right leg is completly tattooed with BTTF).
Last but not least: TJ, congratulations to your wedding! I wish you will have a beatiful marriage and will stay together forever!
Greetings from germany and have a nice week.
Ralf