Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.
Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and BrΓΌtal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.
People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.
Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.
“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)
Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.
Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.
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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?
Hi guys.
Sorry for not leaving a comment on the last episodes (the one you read in this episode was months ago ^^), i was very busy the last weeks with business stuff and some personal issues. Anyway, thanks as always for the episodes and your effort you are putting in to each episode. I respect that very much!
Regarding the topics in this episode: I did not play Civ since …. i think Civ 3? The game is good, but its taking so much time …. sadly i dont have that much time π
I played Life is strange 2, God of War (the old ones because i want to play though all of them before i play the actual one), Overwatch, Borderlands 1 (never played any Borderlands before) Hearthstone and a lot of Magic The Gathering Arena. If my friends are online, we like to play some Apex and/or Division 2 as well. I want to start Blood Bowl in the upcoming days, because i played the Board Game .. 20 years ago π I also pledged for “Ant Stream”, the retro streaming platform (will be live for early access on may 28th) … i hope this will be good π Did you heard of it ? What do you think of pledging video games / pc Games in general ?
Regarding the Apex update: the Havoc is ONLY playable with the turbo Charger .. without that it is absolute unplayable π
Did you heard of Splitgate- Arena Warfare? This seems to be a new Arena Shooter which combines Halo and Portal (i think Jonah mentioned it in a youtube review of upcoming games from E3?) Its for free at the moment on steam π
Regarding the backwards compability on PS5: this would be awesome! i would pay very much money for a ps5 which plays ps1,2,3 and 4 (and 5 of course) games. The only problem will be the chip for PS3 afaik.
Red Dead Online? I only see the promotions / advertisments all the time on twitch, but have no intention to play it π
WoW: i really love this game, loved it in the beginning and still love it … problem is, that my friends are not playing it anymore …. and playing a MMORPG on your own is not that fun π I played the last expansion (as far as possible without a raid / group) and it was great gain. I listen to the music very often and like to see the cut scenes and updates. For sure the vanilla version was harder (in my opinion) but that was great … 40 people in a raid .. defeating Raganros for the first time … what an amazing feeling, so much emotions, better then the first time s** π
First question of the week: The last game which has been released and i did not noticed it was Hollow Knight. I noticed it 1 year (or 2?) later and it so awesome, that i was wondering, i did not notice when it came out π
Second question of the week: I think the game i will still play in 20 years or will not age is Magic The Gathering. But its a card game, so i dont know if this is a “real” game regarding to your question π If i had to pick a second game, it would be sth like WoW .. i started playing it in 2004 .. thats already 15 years ago π or one of the so called retro games, like Musha Aleste, Mushihemasama or any of this bullet hell shooters for the 16 and 32 Bit consoles. I still love to play them today π
Thats all for this one. Sorry for this big and long one, i hope thatΒ΄s ok π
When i will be in the U.S. the next time, i will invite you guys for dinner to thank you for all your work you put into this podcast. Thanks for that!
Greetings,
Ralf