Episode 588: Microsoft Buys ZeniMax

So, a day before the Xbox Series X preorder launch (which after the podcast was a complete shitshow), Microsoft drops the mic by announcing they just essentially purchased The Elder Scrolls, Fallout, Prey, DOOM, and other major properties. Not much else to talk about, really.

The game news includes:

  • Microsoft purchases ZeniMax for $7.5B
  • Bethesda’s overhauling its engine for Starfield and The Elder Scrolls 6
  • Former Skullgirls developers have launched a new studio called Future Club
  • Hades has sold 1m copies
  • Blizzard confirms BlizzCon 2021 dates

Let us know what you think.

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Why release a single block buster game with a two week pop when you can simply lower the price of your console and boost sales by 100%? That’s a question Sony may be asking themselves right now, as Metal Gear Solid 4‘s hype may have lasted years but the sales and console unit sale boots lasted a month.

Gamers show how they feel about costly consoles with their wallet. With 100% increases in sales, it’s clear that many gamers have been holding out from the “next-generation” of consoles because the price was too high. Now, Microsoft can report huge sales numbers this quarter with a special thanks to their price cut. Imagine the sales boost the PlayStation 3 would have if it was competitive in price?

Microsoft could have kept the savings of manufacturing costs to themselves but they chose to pass savings onto the consumers. The increase in unit sales means more households own the product and newly released games will probably see larger spikes now that people have invested in the 360 console.

End result, developers will want to produce games for the Xbox 360 because they’ve got a larger audience and publishers will be less likely to pick Sony as an exclusive because the 360‘s got sway in the market. It might not be a Wii in total sales records but it’s not half bad!

(Thanks, gamasutra)