Imagine a Free World of Warcraft

Once upon a time the folks at Blizzard Entertainment thought they could support the entire world of World of Wacraft by ad revenue. This would have created an MMO experience which would cost you nothing but a bit of annoyance by ad providers; what would the total audience be if the game was free?

Had WoW launched free of charge they would probably have significantly more users playing the game, but the ad revenue from the sheer amount of people would be nothing compared to a monthly charge for eight million subscribers.

Although only a small number of those subscribers are US based, they’re still raking in the cash compared to an ad-based model, even if they were to have triple the subscribers.

However, the Blizzard exec noted: “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”

It’s possible, perhaps, that Blizzard would have fallen under its own weight had they created a world where anyone could play for no charge. Imagine the server utilization, the volume of traffic and the support calls they would get for triple or quadrupal the player base with only ads paying the checks.

Granted, a free system would be excellent in theory, but in practice, making us pay is the only way to throttle our addictions. Sad, but true.

(Thanks, gamasutra)

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“The Grind”

With Wrath of the Lich King arriving last week it only made sense to jump into the new content “Lich King” style. Although we had initially reacted to the beta, playing the final content was much more fun with all of our guild and friends to play along.

It only took a few hours to get my new Death Knight to level-58 beyond the starting area and into the real world of Azeroth. Upon reaching the main city (Ogrammar as we’re horde) I picked up two new professions to make me a bit of dime: mining and skinning. This is where the beauty of the Death Knight fell apart…

A level-58 character has a few options open for exploration with the Burning Crusade content being the most desirable starting point. However, quickly it became apparent that my professions of mining and skinning were useless in Hellfire and other Burning Crusade areas. Why? Professions start with a value of 1. The last expansion requires your professions to be roughly 300 before you can utilize them.

My level-58 Death Knight has no experience in the ways of skinning and mining, what has he been doing all his life? Apparently killing innocent people in small villages throughout the Eastern Plaguelands. My anticipation with leveling my Death Knight died knowing I’d spend the next few days hunting mines and killing animals as if I where a level-10 toon.

There I was, a high level character trolling Crossroads and Thousand Needles hunting for copper and tin and skinning all the low level creatures I could find. Why didn’t Blizzard consider this when they allow you to create a level-55 character on day one? If we don’t go off and grind our way to a profession level of 300 we might as well not even pick professions at all.

I was not alone in these findings, along my path I found several Death Knights with skinning knives and mining tools looking for open opportunities to cut into the earth or the dead animals skins all around them. Sure, we can kill a cat in seconds flat but the “grind” is what we wanted to avoid, this is what characters spend their first twenty levels doing!

After three sessions of mind numbing grinding I’ve managed to reach a skill of 340 in skinning and coming upon 200 in mining. Mining is still too low for high level game content so I must whisk myself away to noobville every so often to catch a few mythril nodes and pray for a gold deposit along the way.

This may not be a bug in the Wrath of Lich King expansion but it sure is an annoying design flaw.

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Does the console market need any more competitors? We’ve seen record sales in the game industry for titles like Halo 3 and Grand Theft Auto IV along with huge expectations for Resistance 2 and some new Sony PlayStation 3 projects. Yet, the tiny little Wii product holds best sales records around the world as the heavy hitter, Microsoft and Sony, compete for the most awesome spectacle show of graphics.

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“Apple has the infrastructure in place through iTunes to create a real value proposition for those that want to extend the capability of their console beyond gaming and has the cash — about $20 billion — to not only invest in the best components on the market, but in an online gaming experience that could rival Xbox Live.” (kotaku)

Apple’s showing a huge surge in recognition and sales thanks to the iPod and growing desire for Apple hardware competing against Microsoft’s Vista operating system. As more consumers turn to Apple for their music and mobile gaming needs, Apple must see windows of exploiting the gaming market further.

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This week’s news includes:

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