Imagine a Free World of Warcraft

Once upon a time the folks at Blizzard Entertainment thought they could support the entire world of World of Wacraft by ad revenue. This would have created an MMO experience which would cost you nothing but a bit of annoyance by ad providers; what would the total audience be if the game was free?

Had WoW launched free of charge they would probably have significantly more users playing the game, but the ad revenue from the sheer amount of people would be nothing compared to a monthly charge for eight million subscribers.

Although only a small number of those subscribers are US based, they’re still raking in the cash compared to an ad-based model, even if they were to have triple the subscribers.

However, the Blizzard exec noted: “We didn’t want to charge a subscription, but as we researched market conditions, we realized that wouldn’t support us.”

It’s possible, perhaps, that Blizzard would have fallen under its own weight had they created a world where anyone could play for no charge. Imagine the server utilization, the volume of traffic and the support calls they would get for triple or quadrupal the player base with only ads paying the checks.

Granted, a free system would be excellent in theory, but in practice, making us pay is the only way to throttle our addictions. Sad, but true.

(Thanks, gamasutra)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

NXE, Theme Packs, Avatars and ImpressionsNXE, Theme Packs, Avatars and Impressions

We’ve had some time to look through the New Xbox Experience (aka Fall Update 08) for the Xbox 360. There are some goods, bads and oddities about the latest updated firmware and thought it was a good time to share.

The most important feature we’ve found with the new console software is the addition of Netflix. The ability to play software in the “Instant Queue” is excellent, fast and done with high quality. If you have children this may be one of the must-have product features; add a ton of family movies to the Netflix Instant Queue and your children will have hours of entertainment.

We’re not telling you to sit the children in front of the TV for ten hours, but it proves to be a great way to get quality entertainment without bombarding them with commercials telling them to tell you they need new stuff. This is especially true around the holidays where kids are watching more commercials than actual episodes of Sponge Bob Square Pants.

We were a non-Netflix household and recently bought into their second tier program so we can watch instant shows and get one DVD at a time. The NXE has up-sold at least one new Netflix customer, great job Microsoft!

Avatars are another “feature” to the new console software and it all seems very Wii like. Months ago we were kidding about how they’re cloning some features of the Wii but in reality, it’s more a clone than we thought. The sound track while creating your Avatar feels almost ripped from the Wii in terms of cute settling sounds and silly uplifting music. This isn’t your dad’s console anymore Timmy.

The outfits to dress your Mii, oops, avatar in are very limited and you’ll no doubt see a lot of sameness in dress and overall look to the avatars. But, now Microsoft is showing us how to differentiate ourselves by purchasing virtual items to make our avatars cooler. For 250 Microsoft points you can now buy a Ninja Blade theme pack which includes wallpapers and avatar items. Yay. No, seriously, we’re supposed to buy this crap?

The NXE also supports a full system re-design, out with the blades in with the… Cover Flow? The NXE now acts more like iTunes, the iPod and the Apple OS X more than ever. You’ll breeze through your game list, NetFlix Queue, Friends List and other features as if it were Cover Flow album art. Cool in some ways, frustrating in others.

In some ways, item lists are the fastest and easiest ways to view things. For instance, prior to NXE you could tell who was online in your friends list within a few seconds. Now, with NXE you’ll troll through your friends list four-by-four flying through the “art” of your friends avatars hanging out next to a “room” mimicking the game they’re playing. Cute, no doubt, but not an effective way to see who is online.

The in-game console pop-up windows are much cleaner and easier to browse using a mini-blade style approach to finding information. This new re-design allows you to get more from your console interface while in-game than ever before.

The one neglected feature, in my humble opinion, is the “spit and polish” of the new interface. They took some aspects of OS X and some aspects of Wii and mixed them together to make organizational changes, some good and some bad. However, the interface is very flat, drab and boring. There is no real glossy shine to anything, very little in textures for backdrops and windows fixtures and very anti-vista like when it comes down to drop shadows and beauty. A little more glamor, gloss and reflective surfaces would have made the interface look a bit more next-generation in terms of cool factor.

Overall, it is what it is. You may like it, hate it or just learn to live with it. Some features will be easier to browse around while others will require a bit more work. We’ve noticed about a 10 to 12 second pause between shopping screens for add-ons, arcade game downloads and such, hopefully that will change in the coming weeks. It stands out as a bit different from the competitors, in some aspects, while paying tribute to some of the cooler features of other products.

The Netflix addition is the best part of NXE, but that could have come available without a full user interface redesign. Your thoughts?

Episode 236: Now With PandasEpisode 236: Now With Pandas

This week, Paul is not around, as Jonah Falcon and Jordan Lund discuss the latest news, which includes pandas. Lots and lots of pandas. That, and a Gaming History profile on David Crane.

The news this week includes:

  • World of Warcraft: Mists of Pandaria announced
  • Sony: April PSN outage has resulted in improved service
  • Deep Silver: “There is a clear technology gap
  • Starcraft II DOTA mod will remain free but monetized
  • “Literally, there’s three of us” on console Diablo III
  • Minecraft dev wins interim injunction over Scrolls name

With that is Reader Mail and the Queston of the Week: What was your favorite Atari 2600 game?

Xbox 360’s Fallout 3 Not Safe From PiratesXbox 360’s Fallout 3 Not Safe From Pirates

Just last week in our gaming podcast we were talking about how Gears of War 2 wasn’t going to make a PC debut because it has a bit of a problem with piracy. We were afraid this movement was going to cause game developers and publishers to stick with console’s “big can of DRM” over the PC for many future releases.

Turns out, Fallout 3 was stolen before it was announced as finished and has begun to show up on torrents around the Internet. This, of course, has lead folks to believe the leak took place at the manufacturing plant given the obvious circumstances behind the event. Sure, the title could have been leaked at the developers studio, but who would want to cause their products sales to suffer? Perhaps a hacker broke into the studio and stole the raw images?

There are plenty of possibilities, but the fact of the matter is this is the “DRM” console version of the game. It has been stolen and downloaded by thousands of people who are going to actually take the time to make it work on their ‘tweaked’ console. Just when we said “it’s too hard to hack the Xbox 360 and its games,” some pirate comes out and does it!

While the pirates set sea with the glorious booty that is Fallout 3, Bethesda’s staying hush about the incident for now. In odd timing, Ubisoft came out, prior to this event, talking in respect to Tom Clancy EndWar saying:

“To be honest, if PC wasn’t pirated to hell and back, there’d probably be a PC version coming out the same day as the other two.” (gamasutra)

Perhaps, the pirates want to bring some attention to the console market in terms of piracy so developers continue to produce PC titles? If nobody is safe, there will be no one safe-haven console to run to when pirates are stealing “potential sales.”