Xbox 360 Price Drop: July 6th?

The new rumor, based on a K-Mart sales sheet, is stating we’re going to see an Xbox 360 Premium price drop this summer (July 6th, 2008). The new price is said to be USD $299, down USD $50 from the last price drop on the 360 hardware.

The sales sheet only shows the 20GB Premium product, but this is probably going to hit all units to keep pricing competitive. This wouldn’t be the first time a price drop has been slipped from a sales sheet for a current generation console and we’re sure Microsoft will deny it this time as well.

This brings the console closer to a Wii price tag, making it much more desirable by the average gamer; will Wii respond with a price drop? More than likely the answer would be “no” due to their inability to keep up with demand. The dry channels for Wii consoles makes the product highly desired but also impossible to promote and market further than saying “we have Wii in stock” because demand is just so high.

Sony will have to watch out, their PS3 product is catching up in terms of hype and demand but a drop in 360 price will yet again put them behind the 8-ball in terms of competitive pricing.

Will you consider a 360 for $299?

(Thanks, 1up)

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Most folks in the game industry are already writing off E3 as an actual event to be attending. Even Wedbush Morgan analyst Michael Pachter is calling it “virtually useless” for both retail and investors. The writing is on the wall and the reasons are obvious.

Publishers and developers didn’t want to invest the millions of dollars to make E3 a glamour show of epic proportions anymore. The lights, camera and action are all what the industry is about; the hype wagon in full steam. Gamers eat up the hype, bloggers and journalist rely on the hype and action to build readership and keep them coming back for more and retail uses it to gauge new releases and get a grip of the future.

Without the entertainment value of E3 nobody seems to care anymore. Large scale gaming entertainment is reflected in the large scale events and, at the end of the day, we want our conferences and shows to reflect the emotion and exciting of the industry.

“E3 had much more of an impact when it was a show,” comments IGN.com vice president of games content Tal Blevins. “The video game industry is about fun and entertainment, and we should have a show that reflects it.” (gamasutra)

Everyone is sad to see the state of E3, it’s like a cancer patient waiting for their final diagnosis. It’s unfortunate, it’s going to get worse and life will go on without it. In its wake, new shows will crop up while old shows increase in audience, excitement, intensity and cost.

As one show begins to fade others will grow to replace it and developers will yet again find themselves spending millions of dollars to be the best of show.

Episode 466: Kill This Kitten For FunEpisode 466: Kill This Kitten For Fun

This episode continues to have some audio issues thanks to Jonah leaving his expensive headset back in Los Angeles, forcing him to use his iPad once again as a mic. However, this week’s episode is chock full of game goodness.

This week’s episode includes the following news items:

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  • Overwatch has earned Activision Blizzard over $1 billion in less than a year
  • Steam changes cross-country gifting and gift trading
  • DOTA 2 is getting a co-op campaign with a story

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Ghostbusters Benefits From Activision BanishingGhostbusters Benefits From Activision Banishing

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Atari picked up the franchise once it was slammed to the cutting room floor and the team has since been given a second chance. Not only did Atari give them access to a channel for publishing, they asked the developers for a wish-list of things they could have done different. They then granted all the changes, in effect, giving the developers a second chance to update the title and make the story telling and game better than it would have been if they hit their original date.

Being picked up by a developer and being given the chance to update the game in ways you really only had dreamed means we, as gamers, will be getting the real title. The biggest factor for a crappy game is the time and money to get the job done. Unfortunately time and money are in constant battle with money usually arriving as victor.

Now, developers are being given the time to do it right at the expense of a little more money in the investment. A once in a lifetime change that could put a “would be” dead franchise in the top spots.

(Thanks, BlendGames)