Firmware 2.40, Epic Failure?

After finally catching a break and making some strides in the sales of PlayStation 3 consoles, Sony stumbles over a major firmware update, v2.40, causing customers minor to extreme pain across the board. Some PlayStation 3 consoles are having small issues while others are simply locking up.

In the end, Sony has decided to pull the update from their site “temporarily” while they fix the glitches:

“UPDATE: 7/2/2008, the PlayStation 3 system software version 2.40 has been temporarily taken offline and will not be available for download as our engineers examine any possible issues with this update. The Knowledge Center will be updated with information as it becomes available; please check back here for further details.”

Sony’s only response is “we’re looking into it” while the only way a consumer of a fried box is to get back online is to format and start over (saving their content to some other media device first of course). Or, they can ship it back for a minor charge of $150.00. Or, they can do as others have been, light up the sony forums.

(Thanks, 1up)

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

Circuit City Denied Sony Shipment, In TransitCircuit City Denied Sony Shipment, In Transit

Circuit City seems to have a problem paying their bills or so it seems, as Sony stopped their shipments mid-transit and returned them before hitting the distributors command center. In this unfavorable market climate, with the holidays around the corner, it seems bad for Circuit City to lose the trust of Sony.

Sony is afraid, “Circuit City couldn’t pay for the shipments” so the merchandise was turned around and returned home. Considering Sony, more than likely, wouldn’t have shipped the products to start with unless Circuit City was in good standing suggests things might have been “learned” after the shipment left the docks.

Circuit City’s been in some bad situations before, having a rough time dealing with competition in a very low margin, high volume, world of electronic retail. I’ve witnessed CompUSA disappear after the local Best Buy moved in and now Best Buy sits about 80 yards from Circuit City.

This is unfortunate because Best Buy can use some competition before they take over the bulk of this industry leaving only Wal*Mart and a few smaller stores to keep them in check. Considering I just purchased a 2-year warranty on my Rock Band 2 drum kit at Circuit City I’m fearing I’ll have to break the hardware sooner than later!

(Thanks, Gizmodo)

Episode 723: Hellblade and HelldiversEpisode 723: Hellblade and Helldivers

The gang discusses the PC Gaming Show coming June 9, Tesla ending Steam support in its vehicles, Ghost of Tsushima being PlayStation’s biggest single-player PC launch to date (second only to Helldivers 2), Hellblade 2 developer Ninja Theory’s next game reportedly already greenlit by Xbox (and “no plans whatsoever” to close studio), Grand Theft Auto 6 publisher “highly confident” of an Autumn 2025 release window and the Resident Evil 1 Remake is in production and will release in 2026 according to a leaker.

The news includes:

  • This year’s Call of Duty will reportedly launch on Xbox Game Pass
  • Jason Voorhees slashes into the MultiVersus roster
  • Life By You is delayed again

Let us know what you think.