Firmware 2.40, Epic Failure?

After finally catching a break and making some strides in the sales of PlayStation 3 consoles, Sony stumbles over a major firmware update, v2.40, causing customers minor to extreme pain across the board. Some PlayStation 3 consoles are having small issues while others are simply locking up.

In the end, Sony has decided to pull the update from their site “temporarily” while they fix the glitches:

“UPDATE: 7/2/2008, the PlayStation 3 system software version 2.40 has been temporarily taken offline and will not be available for download as our engineers examine any possible issues with this update. The Knowledge Center will be updated with information as it becomes available; please check back here for further details.”

Sony’s only response is “we’re looking into it” while the only way a consumer of a fried box is to get back online is to format and start over (saving their content to some other media device first of course). Or, they can ship it back for a minor charge of $150.00. Or, they can do as others have been, light up the sony forums.

(Thanks, 1up)

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It seems as if this is the third time, but SCEE has announced a new PSP design with eight different bundles being offered. This fall we should see the PSP-3000, which sounds much like a fake Acme cartoon toy, but it’s for reals.

This version will have a built-in microphone, a redesigned (brighter) LCD screen with out-of-the-box Skype abilities. The Swiss Army knife of hand-helds will keep the current outward design with inner tweaks and each bundle will cause 199 Euro.

Is the market really looking for a re-design with these features or is this Sony’s way of competing with “color DS lite” designs. Nintendo re-releases the same product with brighter colors a few years after its release while Sony seems to push a few new hardware features or enhancements.

The end result, DS still beats all expectations in unit sales month after month.

(Thanks, Kotaku)

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What a dilemma it is, Sony’s PlayStation 3 isn’t as hot as the Nintendo Wii in Japan. Even the Xbox 360 has had some minor success stories in Japan while Sony sits back saying “wtf?”

President, SCE Worldwide Studios, Shuhei Yoshida is pointing the finger at the publishers saying, “What’s happening is that lack of support from the Japanese publishers – not necessarily from intentions but from development capabilities.” (kotaku) Why, though, would publishers push to produce games on the console that’s currently losing market share?

Sony’s position is very tough to deal with because they’re not market leader so publishers are looking for the biggest bang for their proverbial “buck” and that’s not the PS3 right now. You can produce an expensive game for an expensive console or a cheaper game for a cheaper console and make more money.

How, then, can Sony get out of this situation? They must find a way to promote an incentive for publishers to create Sony exclusives or, at least, a Sony “port” of a game to build up their library of must-have titles. Perhaps Sony’s punishment at the hands of Nintendo and Microsoft in the States has a bit to do with their global marketplace issues — they need to put a concerted effort into one of their regions and champion themselves in one realm before trying for all of them. Right now, they’re a watered down expensive console with very few exclusive titles.

Metal Gear Sold 4, Home and Little Big Planet are great reasons to own a PlayStation 3 if the price was a bit more reasonable. Looking at the future, we’ve got Resistance 2 and a few other titles that may make some waves in the industry, at least in the United States, but it’s going to be an uphill battle in which they are the second best this time.

It’s always easy when you’re on the top. PlayStation 3 is not on the top so it’s time to start struggling, cutting prices or enticing publishers to build good exclusive titles.