The little DS title Guitar Hero: On Tour arrived with a hand-held attachment for playing guitar on the go. Some reviewers found it cramped, annoying and too damn small to really feel any comfort. Other reviews found it exciting, fresh and a break from standard DS games.
Reviews aside, 300,000 people are willing to bet money that the DS title was going to rock the house. The concept hit the mark for the DS because the game system is for on the go “touch and feel” style games; Guitar Hero: On Tour is definitely a touch and feel game.
Although we’ve not played it, we’re not too surprised that 300k people purchased the title, considering the install base for the Nintendo DS device itself. With such a large install base, even if only 25% of the target audience buys into the product they’ll be rolling in the dough.
Will this inspire a Rock Band style ‘drum game’ for the future from the Activision competitors or was this nothing but a fluke?
(Thanks, GameSpot)
The game industry, like other entertainment avenues, is a risky business in which publishers have to pick titles they “predict” will do well in the market while passing on other “risky” propositions. While a the good ol’ shooter title will break sales records, the market cannot rely on one genre to carry the business especially considering many of these titles are forgotten within two months from launch. Publishers are going to be forced in expanding their reach to “family games” in order to finance new blockbuster titles.
The idea of designing a “family” game isn’t new to our industry, as a matter of fact, it’s one of the oldest cornerstones of video game entertainment. Pong, Centipede, Pac-Man, Space Invaders and many other classic titles were no doubt playable by the entire family, but things have changed. We’ve evolved from hit titles like Donkey Kong to hit titles like Halo. We migrated from 2D gaming to full 3D adventures and pixel graphics to pixel shaders, but where do we go next?