Wrath of the Lich King, Beta Sign-Up

Amazing. This has been the quarter for Blizzard and their crazy announcements, starting with Diablo 3 and their gameplay footage, now you can sign up for Wrath of the Lich King. As I’ve found, you can have an inactive World of Warcraft account and still sign up for the beta.

https://www.worldofwarcraft.com/account/ for US accounts

http://www.wow-europe.com/account/ for European accounts

“Today we opened the Wrath of the Lich King Beta Opt-In program, which gives players a chance to win an invitation to the upcoming Wrath of the Lich King beta. For The Burning Crusade beta, we randomly invited players from the entire World of Warcraft community. With the Opt-In, our goal is to strengthen the beta-testing process by inviting only those players who have expressed active interest in participating. Keep in mind that opting in doesn’t guarantee you’ll be selected for the beta.” (worldofwarcraft)

This is a great opportunity to bring back old gamers, since I was able to sign up with an inactive account, if I were chosen I’d be, in effect, paying to test their game. That’s insanity. You know what? I might just do it.

This announcement comes just as Diablo 3’s energy starts to die down on the news wire, giving folks more reasons to talk “Blizzard” news. Perhaps, after this announcement starts to calm down they’ll announce something about StartCraft 2.

The timing is perfect, considering E3 begins on July 14th and Blizzard will no doubt remain in the news up until this event. Once E3 kicks off their publicity will fade as other developers and publishers fight for the spot light (or will they just not show up at all to the dying event?).

The Blizzard hype machine is in full force!

(Thanks, 2old2play)

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Now that Activision has merged up with Blizzard all under Vivendi it’s time to consider what to do with all the additional overhead, management, internal studios and sheer amount of people working on projects within their organization. In other words, it’s time to trim the fat and get leaned out for the long haul.

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(Thanks, gamespot)