PlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

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From our perspective, it seems Blizzard is itching to release the multiplayer system to the world sooner than later, considering some countries use Starcraft as a professional league, but they don’t want to rush out fast to market campaigns just to satisfy this multiplayer desire.

Instead, they’re going to take their time, in usual Blizzard style, by releasing the game as they finish it… per races story. This should give us a less watered down storyline or having one or two races with a piss poor storyline while another has a kick ass storyline because it was done first.

End result? Multiplayer gamers will be happy in the end while those that play Starcraft for the story will need to wait for each game to be completed. We know Blizzards release schedule is “when it’s ready” so we can only imagine how long it will take to reach that third game in the trilogy.

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