Is This The Golden Age of Gaming?

Entertainment Software Association (ESA) president Michael Gallagher called this the “Golden Age of Gaming” during his E3 keynote address. Calling out innovators like Nintendo who have “helped revolutionize our industry” and Sony’s Home initiative.

The keynote fell on the ears of fifty or so people who filled the large room awaiting his talk. Gallagher believes we’re in some of the best years of the gaming industries life based on… sales figures, technology and innovation?

If we’re in the Golden Age of Gaming we might as well pack it in now. Text book definitions of the phrase are defined as “the first and best of the four ages of humankind; an era of peace and innocence that finally yielded to the silver age.”  Or, “the most flourishing period in the history of a nation, literature, etc.” (dictionary.com)

By that definition, we’ve seen the best to come and everything from here is downhill. When a person retires from work they’re often said to have reach the “golden age” of their career. Is this the correct message to be sending to the industry? That we’ve done it all and now it’s time to sit and relax.

In terms or progress it seems we’ve only just begun to realize the potential of the growing industry. We’ve learned there is a place for intense graphical games and fully interactive motion-sensitive product lines and accessories. We’ve broken the mold on game controller designs with the Wii controller, Wii Fit, Rock Band, Guitar Hero and keypad controllers like the 360 attachment.

Nothing has been perfect or “at peace” in the industry. Nintendo is releasing the Wii Motion Plus accessory to increase their sensitivity in their games and, overall, fix the limitations of their Wii controller. Sony continues to work on scaling and global presence in Home while Microsoft continues to update their Xbox Live solution with new creative community features, not mention the failure rate on the 360.

The console realm is far from perfect and the PC gaming realm is an ever growing technological race of bleeding edge graphic cards and powerhouse processors. PC’s and consoles shrink their technology, conserve power with new advances and are still learning how to handle multi-core designs. How is this the golden age of gaming when we’ve not yet found our true potential?

Sony has said they’re working on a 10-year game plan and you can only “imagine” what the PS3’s going to have for gaming titles in two or three years. They’re jazzed for the upcoming 2009 and beyond; if this was truly the golden age of gaming we’d all be sitting back sucking on grapes handed to us on golden platters by servants.

For Gallagher to even suggest we’ve hit our full potential shows he’s not looking at the big picture. Perhaps he meant E3 has hit its golden age?

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Nintendo’s Non-Gamer 50+ CrowdNintendo’s Non-Gamer 50+ Crowd

While Sony and Microsoft one-up each other with fire sales on old hardware and blockbuster titles like Gears of War 2 and Resistance 2, Nintendo goes for something completely different… older people.

You’re only as old as you feel, but it’s hard to discount Nintendo’s attack on a demographic when they visit the American Association of Retired People’s Life@50+ Expo in Washington, D.C. this week. Odd move, indeed… or is it?

Retired people may have a bit more time than a busy adult with two kids and a few jobs to hold down. While young adults may want to game, they may not always have the time in their schedule, especially in the United States where people forget what “vacation” means. Retirement is a time to reflect upon your life, your deeds and enjoy the fruits of your labor with your grandchildren; it’s time to get a Wii.

The Wii is the perfect gift for retired folk who want to entertain themselves with something new and different without having to keep up with game releases. The Wii doesn’t have very many games when compared to the 360 and, although many get low review scores, retired folks aren’t scanning the Internet for weekly game reviews and news. They may not be the most in-touch with the industry but that’s okay, they’re non-gamers.

All that Nintendo has to do is sell the unit to them, it may sit on the shelf for months or only get pulled out when the grandchildren visit, but it’s a low-cost unit with games like Wii Sports and Wii Fit, what more do they need?

(Thanks, Kotaku)

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Wii Will Beat PS2 in Sales, PS3 Like GameCube?Wii Will Beat PS2 in Sales, PS3 Like GameCube?

If the sales continue as they have been for Nintendo and their little white Wii, you’ll be looking at the top-dog for overall console says–best selling console ever. This would push Sony’s PlayStation 2 to the second spot of awesome console victories over the last seven generations of gaming hardware.

gamecubeBefore Sony fans unite to comment storm, remember, the PS2 had a lot of great games and continues to have games coming through for its console. People are still debating the life-span of the Wii product line, regardless to overall sales figures while the PS2 no doubt had a long live and still continues to have a long life, heck 30%+ of gamers still play the darn thing. Sony has been able to utilize the PS2 and its profitability to glide through the initial PS3 sales slump and get the momentum growing for their current generation console.

Yet, some folks are comparing the PlayStation 3 to the GameCube in terms of sales performance.

“During the first 26 month period, the PS3 sold 6.79 million units in the U.S., compared to 6.75 million GameCubes during its first 26 months. While the GameCube finished a distant third last generation, the console was profitable for Nintendo.” (Kotaku)

Before you get out your flame pens, this analogy wasn’t constructed by me, I’m merely the messenger. Again, to defend Sony (read: put on  my flame retardant outfit) Sony’s console is slowly building momentum, depending on who’s statistics you read anyway, and their product will eventually become a profitable sale. The GameCube was profitable as well but boasted “dozens” of great games to play while the PS3 obviously is pushing to become the hardcore gamers console of choice with top tier graphics, blu-ray playback and a free online service. GameCube was really just a cube that played some games, a one-trick-poney as it where.

It still feels odd to say Nintendo is winning and Sony isn’t winning (I avoid the term losing to yet again to kill the flames) and… Microsoft?

Microsoft, in my opinion, is in the best possible situation. They’re not being targetted as the number one console and being critizised for holding such a position and they’re not dragging near the bottom to be poked fun at by the industry and bloggers around the world (mainly, the United States.) They’re stealthing by with good sales compared to the last generation console by “improving its fortunes.” The Xbox 360 “sells 18 percent faster than its predecessor, according to NPD figures, and even turned a profit, something the original Xbox never did” according to VentureBeat.

The PlayStation 3 has many years ahead of it and we’re sure plenty of gamers will eventually buy into the console because the technology within that black box is designed to last many years. Considering only 30% of the United States is rolling with an HD-TV it’s not surprising they’re not jumping at the opportunity to own a PlayStation 3. Why is the news all over the PlayStation 3 and talking trash about it? Sony was the console to beat when the PlayStation 2  reigned the industry, to see the console go from #1 to #3 in a single generation is shocking but not new; we saw Nintendo suffer the same fate when the PlayStation originally launched.

But, is the PS3 like the GameCube? There are too many factors to make that comparison, especially considering the growth in the game industry, the growth of storage and video technology and the general acceptance of video games. Hell, you can buy video games at convenience stores in the United States now, the industry isn’t the same as it was in 2001.

Please discuss…but don’t shoot the messenger. 🙂