Wii Friends Codes, Not Perfect

Satoru Iwata, president of Nintendo has gone on record with his thoughts of the Wii friends code system. He’s a father, with a daughter, so he’s letting his own personal judgment get in the way of a good community built game system.

In talking about the open access of the Internet he said, “I as a father do not feel like allowing my daughter be engaged in that kind of world.” He’s more inclined to protect his children from the dangers of the Internet and random (often insulting) people by requiring a 1:1 paring with real friends.

For many gamers the Wii friends code system is far from perfect. It’s so far from perfect its a barrier to entry and any form of fun on the console platform. Nobody is against protecting their children, a parent will be the first to admit they’re desire to protect their kids over all else, but clearly someone isn’t thinking outside the box on this topic.

The only way to protect your children is to enforce a large numeric key which you must hand deliver (or e-mail) to your friends in order to play? We’ve got more creative enforcement in child safety on our TV sets using the VCHIP which allows parents to password protect certain television programming.

It’s not hard to consider a tiered security setting where the adult must unlock the system for online access, by either requiring a credit card to provide evidence you’re old enough or simply asking for your birth date before beginning online registration. Once you’ve done that you can set a management password to control online access.

A parent should have a management console within the Wii to manage sub-accounts on the console and grant certain access. Using a send/receive friend system through the console like Xbox Live would easily be implemented where the parent can (if configured) require all inbound/outbound friend requests to go through them as a proxy.

Other access grant/revoke features:

  • Online Gaming: Lock children down to playing online on specific games or full restrictions to disallow online play.
  • Online Friend Gaming: Allow children to only play online with friends in a private game.
  • Voice Chat: Allow voice chat with friends and anonymous gamers with the ability to restrict all voice chat or force mute on non-friend gamers. This limitation can be enforced in text-chat as well.
  • ESRB Rating: Limit game play to specific levels of ESRB ratings.

It’s clearly possible, with a tiny bit of infrastructure, to limit your child’s online presence without adding more barriers than needed. The console should ship with the highest level of restrictions so a gamer parent that doesn’t want to deal with the complex barriers has instant protection, but a parent with a little patience can setup their child’s online play to be toned exactly as needed for their age.

As it is now, the barriers cause any adult gamer to become frustrated and move towards other online avenues such as Xbox Live or Sony’s PSN. Nintendo’s so closed minded about their implementation that they’ve limited the network play to being nothing but a nusense and continual aggrivation with entering dozens of pin numbers (“friends codes”) to play.

For great ideas on how to design a network infrastructure some top executives should keep an open mind, jump on Sony’s PSN and Microsoft’s Xbox Live solutions and see how they do it. Once you’ve played Halo with a bunch of swearing and cursing twelve year old children you’ll be able to figure out a few tweaks and restrictions you can add to voice chat to make the experience much cleaner and friendlier.

It feels as if Nintendo hasn’t put any effort into exploring the idea of a layered pretection system in a community atmosphere. Child saftey can be enforced at many levels and handled differently for varying age groups. Don’t be lazy Nintendo, put some time into it.

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Wallets Shrink, Used Game Market GrowsWallets Shrink, Used Game Market Grows

Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

Why take 7% profit margins when you can get 48% on a used game? The gamers don’t seem to mind because they’ll trade in a used copy of a sports title like Madden to save $5.00 on the latest franchise release. Gamers will buy Fable 2, beat it in a week and rush to the store to get the “most for their dollar” before the game gets stale and buy-back prices drop like a stone. Why not rent Fable 2 and save yourself $50.00? Of course, renting pisses off developers as well because they see no additional revenue.

While the economy struggles and consumers fight for their jobs, the entertainment side of life continues to grow. People would rather “cocoon” in their homes playing video games and watching movies on their brand new HD television because it takes them away from the low points of the economy if only for a few hours. History has shown us trends in entertainment during the down points of economies, it’s natural to want to get away for a bit.

But, consumers want to play these games on the cheap because their job may not be there tomorrow. Saving $5.00 knowing the store just took the title in for half the price doesn’t bother you; $5.00 in your pocket is better than in their pocket right? The fact that they just pocketed upward of 40% on the game doesn’t matter to you — it’s all about your bottom line!

While we’re bargain hunting during the recession developers are going to try and up sell you to a new copy of the game. If that means giving you special game items and features with a “one time code” upon purchase, it will be up to you to decide if it’s valuable. All the while GameStop will lock out the game industry from selling used games because 42% of their overall gross profit is from used game sales.

You, the consumer, benefits from a slightly cheaper game, bargain bin fire sales and additional game features if you do choose to buy new. The economic down turn is a great time to be a gamer, as long as you remain employed.

Episode 500: Celebration Time!Episode 500: Celebration Time!

After 11 years, VGRT Gaming Podcast, nee “Technical Diversions (TD) Gaming Podcast”, has hit the magic 500th episode, with not only former co-host Paul Nowak joining in on the celebration, but 2Old2Play’s Derek Nolan and former co-host Dan Quick sending their congrats as well. Paul’s presence is the go-ahead to give TJ and Scott permission to razz Jonah to no end, while Parker Brother board games are compared. This week’s Gaming Flashback is World of Goo.

The news for this magical 500th episode includes:

Question of the Week: “If you were a classic Parker Brothers board game, which would you be?”

[Song: “The Field Of Cormallen” by David Arkenstone.]