E3 Needs Fanboys

It’s official, E3 would be a lively show if they packed a few fanboys into the press events to cheer on their favorite brands. As Microsoft’s Peter Moore said it, “let’s invite the community. With the right planning, involving our biggest fans in E3 would bring back some of the raw passion the event has lost.” (kotaku)

The offhand comment may not go as unnoticed as those the rest of the blogging community have been making. It seems most “normal gamers” are telling the industry E3 needs more fans to liven the show, but it’s going to take “top executive” like Peter Moore and others to make it a reality.

Imagine going to a rock concern where all the fans are critics waiting to see your performance, stoned faced and unexcited. Obviously your show is going to be a little limp in comparison than a stage full of crazy fans excited to hear anything at all from you.

We’re not saying to bring in 100,000 ravaging fans, we’re just asking for a few rows of excited fanboys to help cheer everyone on. The show would be less flat if you knew you were going on stage to present information you’re fans have been waiting to hear.

E3 doesn’t have to be another Woodstock nor does it have to be an staged audition with critics waiting for you to screw up.

0 thoughts on “E3 Needs Fanboys”

  1. Not even close. Why so binary? You only think in black and white?

    You can open the doors to fans with a limited allocated number of tickets, make them pay like a concert to get in, you _absolutely_ have options besides black and white. Anyone that says otherwise isn’t thinking out of the box.

  2. I’m not here to argue as you’ve already decide your opinion, I just believe your opinion is wrong.

  3. Okay, I’ll try again:

    “You can open the doors to fans with a limited allocated number of tickets, make them pay like a concert to get in, you _absolutely_ have options besides black and white. Anyone that says otherwise isn’t thinking out of the box.”

    That’s open to the public, with limited number of tickets.

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In fact, four of the news items are about announcements of games that’ll be highlighted at E3:

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Next week will be reports live from E3 – stay tuned!

Nintendo Wants More Wii and DS SalesNintendo Wants More Wii and DS Sales

At E3 Reggie Fils-Aime let the world know he wasn’t satisfied with the sales progress of the Wii or DS in 2007 and hopes Nintendo can do better this year. Perhaps Nintendo is playing the humble card? No doubt they bragged about their 10 million sales of the Wii and 20 million sales of the DS but quickly followed it by saying they’re not satisfied.

Or, is this a threat?

Nintendo has built some steep competition while both Sony and Microsoft scoff at their product and tell everyone its a novelty and it doesn’t really “count” in this next-generation console battle. It doesn’t count… really?

Perhaps Microsoft and Sony are right; maybe every Wii owner that wanted a PlayStation 3 and/or an Xbox 360 purchased their console too. There may be some truth to that as hardcore gamers may purchase a Wii for many reasons:

  • They want every console so they have the widest array of game purchases
  • They’re hardcore nature forces them to spend money on all products
  • They want to get their kids in on gaming early, to grow them up in their image
  • Mob mentality, if everyone has a Wii you must as well!
  • The technology is cool and you want to be there for its inception

It seems they don’t feel a threat because Wii is a non-gamer console and thus attracts a different crowd… yet they’re both mimicking some of the motion sensing in their own controllers and playing nice towards “casual games” and non-gamers of late. Maybe their not threatened, but impressed?

Fils-Aime isn’t impressed with their sales figures, perhaps because he expected a higher degree of Wii sales by now, but the fact that people cannot purchase them two years into production has hurt sales figures. Although 10 million units sold is an impressive figure, knowing you had such higher potential if the product was actually on the shelves has to hurt a bit of your pride.

The DS sales were impressive considering the product has been in the market for awhile and is easier to find (minus the holiday rush). We’re not sure why he’s not satisfied with the figures, but inspiring a higher degree of DS sales will require some work. Perhaps this is why they’ve gone with the GTA Chinatown approach; using the GTA name to grow their DS sales figures?

It will be interesting to see how Wii does through the next few quarters and if sales slow down now that we’re a few years into the product. What was the last home console Nintendo owned to get this high of a demand?

Perhaps none.

Wii Sports Resort and Wii Motion PlusWii Sports Resort and Wii Motion Plus

Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.

Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.

As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.

Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.

(Thanks, joystiq)