Nintendo’s Not Talking To You, But Your Grandmother

Miyamoto said Nintendo used E3 as a platform for spreading the word to a broad audience based on the media present at the event, they’re not speaking to the core audience. So, if you’re a core audience gamer and you were confused on why Nintendo didn’t build their presentation to be all glitz and glamor, it’s because they weren’t talking to you.

Based on the fact that E3 is a “press event” and their looking to get out the word to the general audience, press is needed as a staging point. The audience sitting in the seat was a bit more intense in nature and have high expectations for each presentation.

With sites like gamespot streaming the event live on the Internet it’s not too hard to imagine some casual gamers and non-core-gamers may have been listening. Or, perhaps their hoping to get old school media in the form of magazines and journalists to write about their upcoming product launches.

Or, perhaps they just showed up because they’re expected to?

(Thanks, Joystiq)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Nintendo Takes Yet Another Month in United StatesNintendo Takes Yet Another Month in United States

The holiday season is over, the NPD sales data for January 2008 is in and we see a common theme: Nintendo rules the show. While Sony continues to try and persuade gamers that the PlayStation 3 is in a completely different gaming category, statistic gathering companies like NPD put ’em all in one big basket.

wiifitIt makes sense for Sony to try to push themselves away from being classified with the Wii console because it makes them look bad. We’re all equal gamers here, there is no need to break into more sub-categories when only three consoles vying for top spot. Many folks (including us) criticize the slow adoption rate of Wii games, yet they steal top software sales spots as well.

  • Wii — 679,200
  • Nintendo DS — 510,800
  • Xbox 360 — 309,000
  • PlayStation 3 — 203,200
  • PlayStation Portable — 172,300
  • PlayStation 2 — 101,200

Thankfully Sony’s PlayStation 3 product took top spot on their hardware list, so that’s not so bad. Sadly, combining all Sony’s hardware still doesn’t meet the units of the Wii.

On the software sales front, Nintendo took six of the top ten positions including position’s one, two and three. Wii Fit takes number one position with an insane 777,000 units sold. The only closest product to Wii Fit was Wii Play (still!) with 415,000 units sold. Place four was held by a 360 title, Left 4 Dead sold 243,000 units.

Although many gamers haven’t turned on their Wii in ages, there is no doubt the market is red hot for Wii. At this point, we’re all wondering how long it will last — any predictions? It’s already been a long time.

Episode 294: Naked BribingEpisode 294: Naked Bribing

This week has a full crew again with Jordan, Jonah, Paul and Dan, and even though there’s no Gaming Flashback or Gaming History, there’s a ton of news to pour over.

This week’s news includes:

  • Jay Wilson steps down from Diablo III stewardship
  • The Secret World sees ‘400% increase in activity’ after December relaunch
  • Mojang: Minecraft XBLA outsold Minecraft PC in 2012
  • Gas Powered Games confirms major layoffs
  • Sony settles lawsuit with Kevin Butler actor Jerry Lambert
  • Pachter: Nintendo is “a few years late” in everything they do

On a sadder note, Dan announced a day after the podcast recording that he will be employed full-time and no longer have the time to be a regular member of the podcast.

This week’s Question of the Week: “What game do you want to see a sequel to the most?”

Wii Sports Resort and Wii Motion PlusWii Sports Resort and Wii Motion Plus

Nintendo plans to capitalize on the monumental success of Wii Sports by doing what they do best, building a hot game with an accessory backing its success. The new Wii Sports Resort will be a mini-game set like Wii Sports and Wii Play but with a beach setting and games like frisbee.

Frisbee? How can the Wii motion controller handle a Frisbee toss? Wii Motion Plus of course! We believe they’ll be packing the game in with the Wii Motion Plus to add more value to the purchase. Honestly, this adds more value to the accessory as a driving force to make sales and increase margins. Game accessories are a great way for Nintendo to profit, consider the pack in game marketing material.

As Wii Play has shown us, historically, gamers want the accessory and the bundled game is just icing on the proverbial cake. Wii Play, as a game, was lacking in many ways and would be, as a stand alone product, a definite must-not-have title. But, considering the amount of Wii controllers sold, this allows Wii Play to show up high on best games sold month over month.

Wii Sports Resort takes this to a new level by using the term “Wii Sports” in the game, allowing the masses to flock to the store to get anything that can reproduce the fun of the original title. Nobody knows, yet, if it will reproduce the same fun factor but the accessory is neat.

(Thanks, joystiq)