Are You An Okami Fan?

PlayStation 2 fans may recall a little title called Okami, it’s an action adventure game developed by Clover Studios and published by Capcom. The original Okami title received fairly high reviews by many popular game sites, although there were a few flaws, the receiption seemed well received.

Clover Studios was closed after the release and all the intellectual properties went back to Capcom, the company that funded the studio, leaving Capcom responsible for future sequels.

Christian “Sven” Svensson said “I think we need a lot more people buying the current version before we seriously consider a sequel”. A harsh statement on the game’s combined sales figures, perhaps, but also probably an accurate one. (Kotaku)

This is the sound of a developer not so happy with prior performance and finding it too risky to try for a second title. Although many sequels outshine their parents there is some truth to the fact that slow selling parents will create slow selling sequels, there is something to be said about learning form past experiences.

The game had good reviews, isn’t it worth trying to make a second game based on that? Maybe people just aren’t jazzed about Japaense folklore, myths and legends as the basis for a game.

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Wallets Shrink, Used Game Market GrowsWallets Shrink, Used Game Market Grows

Over the last year we’ve seen developers scrambling to find “value add” features to new game purchases. Their goal is to convince the customer to buy new instead of used because developers don’t see a penny from a used game sale. While GameStop sees 48% profit margins from the used game market developers struggle to stay floating in the industry.

for-saleThis is not the fault of GameStop and their 48% profit margins because they’re only getting 7% to 20% profit margins (say analysts) on new game sales. As someone that’s run a game store online, if you’re getting 15%+ on a new game you’ve got some great hookups in the distribution channel or are buying in huge quantities.

Buying games in huge quantities to build profit margins can be a huge mistake in this industry. Gamers are fickle little creatures and they’re going to buy their top tier games for a few weeks and then sales will drop significantly. No retail chain wants to purchase a thousand copies of GTA IV (only as an example) and sell seven hundred over the first few week to be stuck holding onto a few hundred copies when the dust settles. Now you’ll have to put them on sale to get them out of the store because the hardcore gamer have already done their shopping and you’re not going to get any price protection if you’re not a major player in the industry.

Why take 7% profit margins when you can get 48% on a used game? The gamers don’t seem to mind because they’ll trade in a used copy of a sports title like Madden to save $5.00 on the latest franchise release. Gamers will buy Fable 2, beat it in a week and rush to the store to get the “most for their dollar” before the game gets stale and buy-back prices drop like a stone. Why not rent Fable 2 and save yourself $50.00? Of course, renting pisses off developers as well because they see no additional revenue.

While the economy struggles and consumers fight for their jobs, the entertainment side of life continues to grow. People would rather “cocoon” in their homes playing video games and watching movies on their brand new HD television because it takes them away from the low points of the economy if only for a few hours. History has shown us trends in entertainment during the down points of economies, it’s natural to want to get away for a bit.

But, consumers want to play these games on the cheap because their job may not be there tomorrow. Saving $5.00 knowing the store just took the title in for half the price doesn’t bother you; $5.00 in your pocket is better than in their pocket right? The fact that they just pocketed upward of 40% on the game doesn’t matter to you — it’s all about your bottom line!

While we’re bargain hunting during the recession developers are going to try and up sell you to a new copy of the game. If that means giving you special game items and features with a “one time code” upon purchase, it will be up to you to decide if it’s valuable. All the while GameStop will lock out the game industry from selling used games because 42% of their overall gross profit is from used game sales.

You, the consumer, benefits from a slightly cheaper game, bargain bin fire sales and additional game features if you do choose to buy new. The economic down turn is a great time to be a gamer, as long as you remain employed.

Star Wars Galaxies Shutdown BacklashStar Wars Galaxies Shutdown Backlash

Despite the announced shutdown of Star Wars: Galaxies and the approaching new Star Wars-based MMO Star Wars: The Old Republic, loyal subscribers don’t want Galaxies to end. They’ve begun a petition to try to convince Sony to let the MMO live on as a free-to-play MMO.

The petition asks Sony to convert the game to a ‘freemium’, microtransaction-based MMO, and that Sony consolidate players onto a smaller number of servers and facilitate character transfer to reduce operational costs in order to keep the game running. The petition has already gotten thousands signatures in a few days.

One of the petition leaders posted:

We are not your typical gamers.

We are not a commodity.

But if you look at the recent decision by Lucasarts to shut down Star Wars Galaxies, you might be inclined to think we are both of those things. Lucasarts thinks that we are a non-perishable commodity that can be shoved into a shipping crate and moved down the road to their next project. That is not the case. Not even close.

We are a vibrant community. We have seen our ups and downs, but we are only stronger because of it. We have endured all manner of broken promises and misleading “improvements” to this game, and throughout all of it, we have continued to build our community, and show support and loyalty to this great game. But we didn’t do it because of a game. We did it because of our community here.

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