Xbox 360 Cutting Price Cutting…Huh?

For those that ran out to pickup a 20GB Xbox 360 for the low low price of $299… sit down. This may hurt a bit. Their is a new rumor stating the Xbox 360 is undergoing another price cut, for all consoles in their full array of consoles.

Let’s just get this over with quick:

  • Arcade (no hard drive) to $199
  • Pro (60GB) to $299
  • Elite (120GB) to $399

This is a highly competitive price cut making the Xbox 360 much more desirable, a price closer (and in some case beating) the Nintendo Wii. Imagine, a graphically powerful console for a price near that of the “last generation” graphics of the Wii.

Of course, those purchasing a Wii aren’t buying it because you’re saving money on a next-generation console. In the end, if this price cut is real, we’re seeing the next-generation console market really dropping to some realistic figures.

Bad for Sony, considering they’re still trying to make money on their expensive box. No doubt Sony’s in this for the 10-year plan but if they can’t keep competitive with Microsoft people may ignore you for the next 10-years because it’s too costly.

(Thanks, Kotaku)

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PlayStation 3: Not About Quantity, About ProfitabilityPlayStation 3: Not About Quantity, About Profitability

The Xbox 360 price drop rumors flow like water and it’s all but officially been announced at this point. What about PlayStation 3 and their price? No.

Nobuyuki Oneda, the Sony’s chief financial officer said, “our plan is not to reduce the price. Our strategy is not to sell more quantity for PS3 but to concentrate on profitability.” (gamespot) This makes complete sense coming from their chief financial officer, as their motivation is to make money, not lose it.

The question remains, how will they actually make money if they’re no longer in the race for competitive market prices? Considering game licensing must Net them some amount of profit Sony’s idea seems to be the exact opposite of their original PlayStation method: saturate the market and sell them all games.

So far we’ve seen very few “need to have” games for the PlayStation 3 console while Xbox 360 continues to build a substantial library and Wii continues to break sales records for apparently no reason. When a game publisher has to decide on a platform to launch a new game, why would they choose the one that doesn’t care to be competitively priced in the market? The one that doesn’t care about quantity of sales?

Sony intends to reverse the entire razor blade philosophy where one sells a cheap razor and charges users for the blades over and over again. Their take on this concept is to sell really expensive razors and put out small half-quality blades. Is that a good market strategy at this point?

Xbox 360: Play Games From Hard DriveXbox 360: Play Games From Hard Drive

Major Nelson outlined some of the new features coming to Dashboard and the Xbox 360. Besides the avatar feature, which is cute, we’re going to have the ability to install games directly to the hard drive and play them.

This feature explains the recent press release about the 60GB Xbox 360 and the price drop on the old 20GB box. Once we can install on our hard disk we’re going to be able to watch our disk space fade away just like we can do, today, on our PC.

You’re going to need to keep the disk in the drive, however, to play the Xbox 360 games you’ve purchased. This will continue to be Microsoft’s solution to Digital Rights Management (DRM) with their console. The end goal, however, is a faster load and a much quieter gaming experience as the 360 DVD player is tremendously loud.

Pretty soon this system is going to be no better than a PC if it keeps getting features like this!

Episode 669: Quick Pre-PAX ShowEpisode 669: Quick Pre-PAX Show

Jonah’s heading off to cover PAX Unplugged on Thursday morning, so this week’s podcast has been a quick, sub-40 minute show, even with a Gaming Flashback of Infamous 2, a game that former co-host Jordan Lund is probably far more familiar with.

This week’s news includes:

  • Report suggests Microsoft soon to offer concessions in Activision deal
  • Two Point Campus goes boldly into space for brand new expansion
  • Pokemon Scarlet & Violet sells 10 million units in three days
  • Monster Hunter Rise reportedly heading to PlayStation and Xbox in January

Let us know what you think.