Xbox 360 Cutting Price Cutting…Huh?

For those that ran out to pickup a 20GB Xbox 360 for the low low price of $299… sit down. This may hurt a bit. Their is a new rumor stating the Xbox 360 is undergoing another price cut, for all consoles in their full array of consoles.

Let’s just get this over with quick:

  • Arcade (no hard drive) to $199
  • Pro (60GB) to $299
  • Elite (120GB) to $399

This is a highly competitive price cut making the Xbox 360 much more desirable, a price closer (and in some case beating) the Nintendo Wii. Imagine, a graphically powerful console for a price near that of the “last generation” graphics of the Wii.

Of course, those purchasing a Wii aren’t buying it because you’re saving money on a next-generation console. In the end, if this price cut is real, we’re seeing the next-generation console market really dropping to some realistic figures.

Bad for Sony, considering they’re still trying to make money on their expensive box. No doubt Sony’s in this for the 10-year plan but if they can’t keep competitive with Microsoft people may ignore you for the next 10-years because it’s too costly.

(Thanks, Kotaku)

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Apparently the war is in full force and Microsoft’s Don Mattrick is ready to poke the flag in the ground and call it a sure fire victory (in so many words). He said he’s “willing to declare here today that Xbox 360 will sell more consoles worldwide this generation than PS3” (eurogamer)

They’re either not seeing the Wii as a competitor or are trying to avoid that evil word considering the growth of the tiny little console in the market. After telling the audience the Xbox 360 has already outpaced the PlayStation 3 and Wii he failed to mention the one-year head start the 360 had over its competitors.

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Press can be a great thing when you have numbers to play with and figures to skew. Oddly enough, if some of us are any indication, we’ve purchased multiple Xbox 360’s because of dead systems. Sure, we’re stupid for actually doing it, but those figures will work into the total units sold for the Xbox 360 hardware sales. Imagine, their failing systems may have actually boosted sales figures a bit; probably not statistically significant but funny non-the-less.

We can’t wait to see what type of numbers Sony and Nintendo are going to fling out. If we ask each competitor, we’re sure they’ll say we’re going to win the console war. Nintendo may just ask, “what console war? We just make game hardware” and you can’t fault them there!