Microsoft Says 60 Percent of Wii Fits Collect Dust

Microsoft is on the attack, saying Nintendo has done a great thing with their Wii product line but Microsoft has a bit more “respect” for the new gamers they’re bringing into the industry. Xbox Europe VP David Gosen launched the shot over Nintendo’s bow at the GameFest UK keynote.

“We’ve seen some research that says 60 percent of people who bought a Wii Fit play it once and don’t play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees. (shacknews)

In translation, developers should be building games with hot gameplay not quirky gimmicks. Basically, he’s of the opinion that Microsoft’s working towards creative unique game play elements and not really concentrating on niche products that are only fun for a week.

Nintendo and others are developing games to take advantage of the Wii Fit board, so not all is lost. As a matter of fact, statistics being gathered by Nintendo’s competitor really don’t hold any weight with us until they’ve references the third party statistics gathering who handled the facts. Otherwise, it’s just PR speak attacking their competitor (although they say Wii isn’t really a competitor) with no real facts or values.

0 thoughts on “Microsoft Says 60 Percent of Wii Fits Collect Dust”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 700: Seven Zero ZeroEpisode 700: Seven Zero Zero

The TD Gaming Podcast reaches its big 700th episode milestone, but unfortunately it covers some boring industry news about Microsoft, Activision, Lies of P, and giantesses in Baldur’s Gate 3.

The news items include:

  • Microsoft closes $69 billion acquisition of Activision Blizzard
  • Phil Spencer: Activision Blizzard games are not coming to Game Pass until 2024
  • Cities: Skylines 2 performance has “not achieved the benchmark we targeted”
  • Cities: Skylines 2 won’t use Steam Workshop for mod sharing
  • Lies of P passes 1 million units sold

Let us know what you think.

[Music by Mr SoundX Studios]

Episode 590: Microsoft and Epic Tag TeamEpisode 590: Microsoft and Epic Tag Team

This week has Microsoft backing Epic against Apple, Nintendo telling people they don’t have controller drift and apologizing for controller drift, and some new games.

The news includes:

  • Level-5 has reportedly halted nearly all operations in North America
  • Microsoft sides with Epic in its fight with Apple
  • Nintendo is reducing the price of Switch Joycons in Japan
  • Torchlight 3 leaves Early Access

Let us know what you think.

Studios Closing: The Good, Bad and UglyStudios Closing: The Good, Bad and Ugly

Gamers around the world are going to feel the pain in the 2009 holiday season after the economy shakes apart many great development studios. Electronic Arts feels the pain of being a public company as their investors complain about lackluster revenue, THQ deals with closing studios to extend their runway and other firms will lose more headcount in the coming months.

It’s not all bad. But, it’s going to get ugly before it gets better.

The financial market has played tricks on everyone in our global economy and companies across all industries are going to feel a bit of a tightening around the belt. Investors are shaken and doing their best to protect their investments and cutting loose those that aren’t projecting profits in the near future. Game studios are going to slow their financial burn rates, trim a bit of the fat and hunker down the long term. The end result, next years holiday season will have a few less games because those games are being dropped to the floor now.

Mid-sized studios within larger firms may find their projects canceled or put on hold and their employees re-structured or let go while big studios assess what projects will make the long haul. This is the ugly side of the business, having to make a decision on what games stay and what games go with the grief of having to tell some of your best talent “goodbye.”

The bad part of the industry is occurring today, with publishers posting mediocre profits and trying to convince their investors to be patient and trust they’ve got a firm hold on their destiny. The game industry is not alone in this, many firms are reducing head count and many startups are finding themselves without series A or B funding; they’re closing their doors because the money is being directed to more stable ventures.

What’s the good in all of this?

(more…)