Microsoft Says 60 Percent of Wii Fits Collect Dust

Microsoft is on the attack, saying Nintendo has done a great thing with their Wii product line but Microsoft has a bit more “respect” for the new gamers they’re bringing into the industry. Xbox Europe VP David Gosen launched the shot over Nintendo’s bow at the GameFest UK keynote.

“We’ve seen some research that says 60 percent of people who bought a Wii Fit play it once and don’t play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees. (shacknews)

In translation, developers should be building games with hot gameplay not quirky gimmicks. Basically, he’s of the opinion that Microsoft’s working towards creative unique game play elements and not really concentrating on niche products that are only fun for a week.

Nintendo and others are developing games to take advantage of the Wii Fit board, so not all is lost. As a matter of fact, statistics being gathered by Nintendo’s competitor really don’t hold any weight with us until they’ve references the third party statistics gathering who handled the facts. Otherwise, it’s just PR speak attacking their competitor (although they say Wii isn’t really a competitor) with no real facts or values.

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Microsoft Shoots for Number Two In Console WarMicrosoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

Xbox 360 Japan Sales Drop, PS3 Sales CrappyXbox 360 Japan Sales Drop, PS3 Sales Crappy

The Xbox 360 saw a huge jump last week with Tales of Vesperia from Namco Bandai, but has dropped back down to normal sales (about none). Some are saying it’s mainly because of a short supply as the 360 sold out in Japan as a result of Tales of Vesperia.

In other news, the PlayStation 3 still isn’t selling very well, a bit more than the PlayStation 2 but nothing like the PSP. The DS holds the record yet again, no surprise there, but we always though the 360 was losing to the Wii and PS3. Although the Wii isn’t doing bad it’s not at the same crazy sales pace it is here in the United States.

The drop in sales for the 360 was fast, hopefully it was indeed due to out-of-stock issues, else that drop was faster than the drops we’ve seen here for GTA IV or MGS4!

(Thanks, Kotaku)