Microsoft Says 60 Percent of Wii Fits Collect Dust

Microsoft is on the attack, saying Nintendo has done a great thing with their Wii product line but Microsoft has a bit more “respect” for the new gamers they’re bringing into the industry. Xbox Europe VP David Gosen launched the shot over Nintendo’s bow at the GameFest UK keynote.

“We’ve seen some research that says 60 percent of people who bought a Wii Fit play it once and don’t play it again. So we have to get the balance right, because what we are doing is bringing new consumers into the market for the first time in their lives sometimes—and we have to treat them with respect,” Gosen told attendees. (shacknews)

In translation, developers should be building games with hot gameplay not quirky gimmicks. Basically, he’s of the opinion that Microsoft’s working towards creative unique game play elements and not really concentrating on niche products that are only fun for a week.

Nintendo and others are developing games to take advantage of the Wii Fit board, so not all is lost. As a matter of fact, statistics being gathered by Nintendo’s competitor really don’t hold any weight with us until they’ve references the third party statistics gathering who handled the facts. Otherwise, it’s just PR speak attacking their competitor (although they say Wii isn’t really a competitor) with no real facts or values.

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Wedbush Morgan Securities analyst Michael Pachter is “absolutely convinced” we’ll see a Nintendo Wii HD by 2011. What makes him so sure? In short, Nintendo will start to look bad if their console is said to be “for your mom” instead of for gamers.

What they’ve done, so far, is show the industry there is more market than just hardcore gamers. They’ve also convinced many of us that only hardcore gamers actually buy games. Nintendo says they’re selling games, we’ve just not seen any real evidence of that outside of their own first party titles.

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Nintendo obviously doesn’t to be the focus of a “your mom” joke outside of being able to boast huge sales figures. Selling the console into homes has definitely raised the awareness of their brand to gamers and non-gamers alike. Now, it seems, Nintendo is going to have to “grow up” and get with the high definition graphics crowd… by 2011.

Would you re-buy a Wii if it was in HD? It’s also important to note Prachter believed Take-Two would become EA and was “convinced” of it. That didn’t happen. Will this?