Imagine that, the USD $139 Gears of War 2 bundle includes a life-sized plastic gun that goes “zoom zoom bang.” It comes with a removable handle clip and an adjustable side-handle but… in the end… it’s a plastic toy gun manufactured for adults.
Gears of War 2 is “Mature Audiences” only but apparently that doesn’t mean these adults aren’t ready and willing to go out and buy a bundle that comes with a collectible plastic weapon. It’s listed as an Amazon top-seller and plenty of mature audiences are going to be chasing each other around the house going “boom boom, I got you” this November.
Seriously, isn’t this just going over the top in terms of stupid toys? Somehow people seem to think this is “cool,” but how many would be straight-faced walking into a Starbucks and seeing a 40 year-old man sitting at the table sipping apple juice while playing with his GI Joe’s and He-Man action figures?
In my mind, this is a piece of junk that’s going to end up in a box under your staircase or packed in the attic within a month or collecting dust hiding from your grown up friends. But who am I to judge, Amazon #1 top-seller says it all.
The game industry, like other entertainment avenues, is a risky business in which publishers have to pick titles they “predict” will do well in the market while passing on other “risky” propositions. While a the good ol’ shooter title will break sales records, the market cannot rely on one genre to carry the business especially considering many of these titles are forgotten within two months from launch. Publishers are going to be forced in expanding their reach to “family games” in order to finance new blockbuster titles.
The idea of designing a “family” game isn’t new to our industry, as a matter of fact, it’s one of the oldest cornerstones of video game entertainment. Pong, Centipede, Pac-Man, Space Invaders and many other classic titles were no doubt playable by the entire family, but things have changed. We’ve evolved from hit titles like Donkey Kong to hit titles like Halo. We migrated from 2D gaming to full 3D adventures and pixel graphics to pixel shaders, but where do we go next?
Typically, we have “exclusive” fallout from the console war which forces the hand of the consumer to purchase all consoles to play all the games they love. Many hardcore gamers are into first person shooters like Halo and Gears of War but also like their Grand Theft Auto and Final Fantasy fixes. In years prior, you’d have to invest in Microsoft and Sony’s solutions to get your fix. Now things are changing.