XBLA’s Braid Needs More Sales

XBLA offers great opportunities for the indy developer but everything comes at a price. Over the last three years Braid‘s developer Jonathan Blow spent a reported $180,000 to create the popular Braid title on Xbox Live. He’s going to need a lot more sales before he can celebrate the highly valued, highly reviewed title.

The Independent Games Festival was kind to him, giving him the “Innovation in Game Design” back in 2006, since then he’s put his money where is mouth is; his own money. There are good times and bad times when you’re discovering your dreams. The reviews surely made him feel great about the work he has done over the last three years but a review won’t pay the bills.

It may be a hard road ahead for Jonathan, hopefully at least breaking even on the project. Although he may not look back at the game as a financial success we can only imagine he’ll have a lot easier time getting funding or publishing for his next title, if that’s the path he chooses.

(Thanks, Kotaku)

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McFarlane Toys Makes Guitar Hero Action FiguresMcFarlane Toys Makes Guitar Hero Action Figures

Activision has decided to take Guitar Hero to the next level: Action Figures. This is a great move for the company, striking the iron while it’s hot! The Guitar Hero and Rock Band franchises are growing in intensity while big blockbuster titles like GTA IV are waning in sales and profit.

Pretty soon you and your children can purchase action figures in the liking of Guitar Hero, would you consider this or is it just a gimmick?

McFARLANE TOYS ANNOUNCES PARTNERSHIP WITH ACTIVISION
TO PRODUCE GUITAR HERO(tm) ACTION FIGURES

TEMPE, Ariz. ~ McFarlane Toys announces a partnership with Activision, Inc. (Nasdaq: ATVI) to produce action figures from the hit video game franchise, Guitar Hero®. The first line is expected to hit store shelves this fall.

The hugely popular Guitar Hero franchise delivers the ultimate guitar-bending experience and enabling aspiring axe-shredders everywhere the chance to Unleash Their Inner Rock Star. Featuring a wide variety of music spanning five decades, the franchise is highlighted by countless original recordings from many of the most beloved artists of all time.

Represented in the first line of action figures are four of the Guitar Hero game’s most popular characters:

JOHNNY NAPALM
AXEL STEEL
LARS ÜMLAUT
GOD OF ROCK

“We have very recently begun creating toys based on video games,” says McFarlane Toys CEO Todd McFarlane. “With Activision, we get to work on arguably one of the biggest video game franchises out there, and capitalize on the wide-ranging demographic that encompasses this game.”

Each figure has 15-18 moving parts. Additionally, a unique guitar is included with each character that is removable and interchangeable with the other figures. Each figure also comes with a sculpted Guitar Hero logo base.

McFarlane Toys’ 6-inch action figures retail for $10-$15.

Visit www.SPAWN.com for updates and the all the latest and to-the-minute news.

About McFarlane Toys
Grammy-and Emmy-winning producer/director Todd McFarlane, creator of Spawn and the founder of  SPAWN.com, is the force behind McFarlane Toys, one of America’s top action figure manufacturers. With an eclectic array of movie, TV and music licensing tie-ins – as well as the officially licensed teams of the NFL, NBA, MLB and NHL, McFarlane Toys has become a leader and redefined the standards within the action figure industry. For complete information on this pop-culture powerhouse, visit SPAWN.com.

About Activision, Inc.
Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.  Founded in 1979, Activision posted net revenues of $2.9 billion for the fiscal year ended March 31, 2008.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision and its products can be found on the company’s website, www.activision.com.

Guitar Hero: On Tour – 300K Units SoldGuitar Hero: On Tour – 300K Units Sold

The little DS title Guitar Hero: On Tour arrived with a hand-held attachment for playing guitar on the go. Some reviewers found it cramped, annoying and too damn small to really feel any comfort. Other reviews found it exciting, fresh and a break from standard DS games.

Reviews aside, 300,000 people are willing to bet money that the DS title was going to rock the house. The concept hit the mark for the DS because the game system is for on the go “touch and feel” style games; Guitar Hero: On Tour is definitely a touch and feel game.

Although we’ve not played it, we’re not too surprised that 300k people purchased the title, considering the install base for the Nintendo DS device itself. With such a large install base, even if only 25% of the target audience buys into the product they’ll be rolling in the dough.

Will this inspire a Rock Band style ‘drum game’ for the future from the Activision competitors or was this nothing but a fluke?

(Thanks, GameSpot)

Episode 304: Heart of the Swarm GiveawayEpisode 304: Heart of the Swarm Giveaway

Despite being recorded on April Fool’s Day, the podcast has no pranks, just a long political discussion and has Paul demanding no one say anything about BioShock Infinite. Speaking of that game, the crew announces the winner of the BioShock Infinite contest. This week has a Gaming History about the development of XCOM: UFO Defense.

This week’s news includes:

  • Cruel April Fool’s Joke posts fake Half-Life 2: Episode Three Steam page (see image below)
  • Path of Exile to feature yearly major expansions
  • Gamers want Assassin’s Creed every year, states UbiSoft Montreal
  • Former Diablo III director states the auction houses were a mistake
  • EA prez Gibeau: “DRM is a failed dead-end strategy”

There is a ton of feedback, plus a new contest to win a copy of Starcraft II: Heart of the Swarm. The rule is the same as BioShock Infinite: listen to the podcast and comment on what is discussed.