Will Wright is Right: E3 is Dead

Imagine that, a well known game developer finally says what everyone has been thinking, “it’s the walking dead.” Will Wright, famous for TheSims, SimCity and upcoming Spore believes E3 is in a state now where we’ll never see the old E3 and we’ll never accept the slimmed down anorexic thing we’re getting now.

End result is simple: it’s time to move on and create a new event and begin our arms race anew. Or, bring a version of the Game Convention over here from Europe and allow a new convention group to see what they can do with it, booth babes and all.

It’s hard to argue with the sheer amount of money that was spent to “compete” at a PR level with each major publisher and console maker. However, allowing E3 to die and starting a brand new design means people will be able to think ahead of “what’s to come” before re-igniting the exact same brand under a new name. We need something as exciting and invogorating without the massive hommoraging of cash.

(Thanks, GameStooge)

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

E3 Brings Back The Booth Babes, oh, and DevelopersE3 Brings Back The Booth Babes, oh, and Developers

e3As not to be shown up by other conferences, E3 is bringing back the booth babes, the glitz, the glamor and the publishers and developers. All but NCSoft is reported to be making it to E3 this year and they’re opening up registration again, without having an invite only exclusive club.

Is it really that easy to breath life back into E3? It makes me question why they changed it to begin with as developers and publlishers were the ones reported to not want to spend the millions of dollars in cost to obtain a few extra eyeballs on their products. We all contemplated mini-conferences with each major developer to take the place of the big E3 where each confierence would focus on just a few small brands.

Now, we’re heading back to the way it always was… isn’t this what the big boys were trying to avoid? Apparently not, because they’re all signed up and ready to return and hype their product. Perhaps these same developers saw some falling trends and realized E3 is needed to push their new games?

Sony, Nintendo, Microsoft and all their friends are back again to battle, this is like a long awaited Street Fighter sequel. The new Super Smash Bros Brawl of press events with the hot chicks in tow hoping to flash the lights upon their awesome next greatest game development.

Will this really reinvigorate the conference? Will it cause other conferences like TGS and GDC to lose attendance this year? We know many mainstream press folks are sighing as they realize they’re going to all have to show up and really work the show, for them this is business and ratings. While a few of us are impressed by the anime clad chicks, most of the folks there are actually working for a living.

GTA IV: 46th Best-Selling Game In AugustGTA IV: 46th Best-Selling Game In August

Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.

Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.

A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.

While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.

Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.

Is Take-Two better off under the EA brand?

Starcraft 2 Part Eins, Zwei and DreiStarcraft 2 Part Eins, Zwei and Drei

Nobody is perfect. When it comes to creating an epic story arc, awesome pre-rendered movies and a fully fleshed campaign Blizzard has done well. Now, Blizzard speaks of Starcraft 2 and the world shuts their mouth and listens to each and every word. What’s the word?

A Trilogy.

We’re not talking about the Lord of The Rings style trilogy, but three games with full stories which all end with the gamer being satisfied at the closure, not cliffhangers.

The three standalone games will be (says GameStooge):

  • Terrans – Wings of Liberty
  • Zerg – Heart of the Swarm
  • Protoss – Legacy of the Void

Gamers are probably thinking, “so, I can play multiplayer with only one race?” No! The campaign is split into three separete games, not the races and multiplayer features. Although, each title is sure to introduce something new to the game engine, Blizzard has said:

“Nothing changes for multiplayer or skirmish mode. All three races are fully implemented from the get go. Each campaign will feel like an epic story – not a cliffhanger into the next one. They will each have separate arcs that have a clear start, middle, end – and you will feel like you’ve really finished *something* at the end of each game. More content than we’d previously planned – many more Movies, Missions, etc.” (games.on.net)

From our perspective, it seems Blizzard is itching to release the multiplayer system to the world sooner than later, considering some countries use Starcraft as a professional league, but they don’t want to rush out fast to market campaigns just to satisfy this multiplayer desire.

Instead, they’re going to take their time, in usual Blizzard style, by releasing the game as they finish it… per races story. This should give us a less watered down storyline or having one or two races with a piss poor storyline while another has a kick ass storyline because it was done first.

End result? Multiplayer gamers will be happy in the end while those that play Starcraft for the story will need to wait for each game to be completed. We know Blizzards release schedule is “when it’s ready” so we can only imagine how long it will take to reach that third game in the trilogy.