Activision Blizzard Trying To Scare Off Competition?

August 31, 2008| schommer| 0 Comment| 10:25 am

Categories:

A few months ago, Activision Blizzard CEO Bobby Kotick said investing $500 million to a billion still wouldn’t be enough to compete with an MMORPG like World of Warcraft. The MMORPG space is a costly investment and you’d need to really burn a lot of money to start competing against the mega-giant, but Mythic VP and Warhammer Online lead designer Mark Jacobs disagrees with that quote.

Jacobs says $100-million dollars would be needed to start competing against the giant subscription generator that is World of Warcraft. Although few developers are sitting on $100-million USD, it’s a bit more realistic an investment for a studio to scrape up compared to a billion bucks! A billion dollars is a scary number when you consider that’s the start of an investment that may, or may not, pay off in the end.

Kotick may not be using complete scare tactics, he may be working off experience when dealing with MMORPG’s. A startup MMO isn’t a cookie cutter system, there is a lot of development efforts, $100-million dollars worth, but MMO developers slip dates many times. When you start slipping your dates you’ll start burning more money and, before you know it, you’re a billion in the hole. Jacobs thinks $100-million will cover development costs and messing up, so a billion is still way over budget.

Perhaps this is a bit of a scare tactic, assuming a developer will fail and slip their dates isn’t really a great way to start quoting prices. However, shooting too low isn’t always the best method of building your development assessments. The end result, scream ONE BILLION and you may scare off any potential startup MMO developers.

Warhammer Online lead designer did mention one big barrier to entry: the need for “at least half a million subscribers to be successful.”

(Thanks, 1up)

0 thoughts on “Activision Blizzard Trying To Scare Off Competition?”

Jack Thompson Says Take-Two Chairmen Must Repent His SinsJack Thompson Says Take-Two Chairmen Must Repent His Sins

The washed up Jack Thompson, also known as the thorn in the side of Take-Two has gone off the deep end. Originally, Thompson would do everything in his power to bring the negative press (and lawsuits) to Take-Two for Grant Theft Auto, Man Hunt and any other game he didn’t like.

Hot Coffee! Rather than allowing parents to utilize the ESRB rating, Thompson found it in his Christian heart to pursue game companies like his own personal holy war. Luckily he’s lost all his power because people finally realized he’s a lukewarm loon with a one track mind. But wait, there’s more!

“Mr. Zelnick’s problems at Take-Two are miniscule [sic] compared to the eternity of punishment that is coming his way unless he repents and accepts Christ as I did 32 years ago this month.” (1up)

When the law doesn’t work out for him, he takes it into Gods hands. He fires right over at the chairmen, “there is no blessing for Strauss Zelnick, who is not a Christian, when he gets what he deserves…”

The game industry was doing well before Jack and it will thrive without him in the way as well. One man cannot change the world, especially when that one man tends to act like a raving lunatic. Parents must guide their children down the right paths, show them life’s possibilities and understand what content is rated for what age. We’ve figured out how to handle movie ratings, we’re sure adults will figure out the ESRB rating as well.

We give too little credit to parents when it comes to making decisions for their children. If they cannot make the right decision on allowing a six year old to play Halo or Resistance, then can we actually trust them to keep a child out of R rated movies or finish their dinner before getting a snack?

Wrath of The Lich King – Rune SystemWrath of The Lich King – Rune System

As the Wrath of the Lich King beta lives on, the world (and software behind it) is ever changing. Apparently, the rune system has changed a lot since its first inception. This requires a delicate balance, as the goal is a well rounded Death Knight class without epically overpowered features. Too much power and people will feel cheated while others feel overly destructive. End result, everyone would be a Death Knight.

The rune system that Blizzard has created is more straight forward than the initial system because it contains less variables. The Death Knight has a secondary bar, much like a Warrior, that starts empty and slowly climbs with “Runic Power,” an energy generated when you cast spells and expend rune energy. It works much like the warrior class, as it builds it will open up some abilities in your bar that were “grayed out” because they couldn’t be cast yet.

What the heck is a rune? Above your character profile you’ll have six little circles, called runes, these little guys work much like the rogues energy. The three styles of runes are: Blood, Frost and Unholy runes and they’re coordinated with your spells and sword strike abilities much like a paladin or warrior. Each rune “goes dark” when you expend its energy – this limits your access to use the Death Knights abilities much like expending all your rogues energy stops the rogue from using their neat features. However, once its energy is expended, it will grow your runic power a slight bit, “charging” it for later use.

(more…)

ID Software, Not Just One Game AnymoreID Software, Not Just One Game Anymore

As Bob Dylan once wrote, “The times they are a-changin'” and id Software may be ready to change with these times. They’re talking at Quake Con about both DOOM 4 and their next title Rage (a first person shooter car driving game) both utilizing the same engine, the Tech 5 engine, and being developed simultaneously.

Now, this doesn’t mean you’ll have dual release games but it shows that id Software is ready to work on more than a single project at the same time, a big step for them. Although they’re usually working a big engine while finishing up a title to run on such an engine, they’ve got two titles in the works. This is very unlike the little FPS company but it shows they’re ready to meet the challenge of a larger industry.

When the original DOOM arrived there was nothing to compete against them and through the years and into Quake their competition was light years behind. Developers like Epic Games, Bungie and other first-person-shooter genre developers have proven themselves in the industry with many titles and sequels while id releases, seemingly, one game every five years.

For a company with only one or two franchise titles they do take a long time to release another game. This may be due to their engine licensing, no longer under the “Quake” engine name and sticking with its own independant naming convention like ID Tech 4 and ID Tech 5, they’re showing us the company is about engine design seperate from any demos or game prototypes they provide to show off the engine.

To many gamers DOOM 3 was more of a prototype to show people how far graphics have advanced in the last twenty years. Many folks were excited to play but grew bored when they realized it was very much like DOOM 2 but with a graphic revamp. Nostalgia only goes so far before you realize the story and depth behind games like Half-Life, Unreal and Halo have far exceeded a extreme graphical FPS gaming.

It’s time for id to grow from their roots and expand into many game genre’s and build out new independent properties (like Rage) to show the industry they’re not just a one-hit wonder with a huge fan base.

But, you can’t argue with a huge fan base. They’ve got a full conference to show off their stuff, not even Electronic Arts has that!