PAX is Packed. Results of E3’s Dying?

Some folks over at Kotaku ran into problems at the Penny Arcade Expo, it was packed with people and complications. Apparently the rooms are cramped with humans and bad acoustics, leaving some wondering what was going on at the Harmonix demonstration. Others sat in long lines, way ahead of time, to see games like Fallout but were turned away after a long wait.

It seems the lack of fans at E3 has caused people to go elsewhere, PAX for instance, to get their demo gaming fix. There is obviously a demand for this type of expo, if people could figure out how to balance the costs associated with holding such an event. Despite cramped space, long lands and epic disappointments being turned away, will people refuse to go next year?

Probably not. Perhaps they’ll expand to a bigger venue, eventually to be the new “E3” expo?

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While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

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