Call of Duty: World at War – October Open Beta!

If you’ve got Microsoft Windows or an Xbox 360 you’ll be eligible for the public beta of Call of Duty: World at War by Activision. Although the game is set to deploy on the 11th of November, many of us will be able to get a taste of the multi-player action early by entering into the beta.

Activision has always been great about getting stable multiplayer beta’s for their Call of Duty series, hopefully this turns out to be as awesome. ” These betas will serve as an early chance for players to practice the tactics needed for survival in the intense chaos of Call of Duty: World at War’s Pacific and European theaters,” says their press release (below) and we’re ready to take on the challenge of “bug finding.”

Okay, in all honesty, most beta’s I’ve entered on my Xbox 360 have just been to get some free gaming in early and be able to feel cool about getting into the action before everyone else. In return, Activision gets some server stress testing and early feedback (if I’m so inclined to yell).

All-in-all, great news from the Activision crew.

Santa Monica, CA – September 4, 2008 – Boot camp will soon take on a new meaning, as  Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch, have confirmed plans for Call of Duty: World at War multiplayer betas in October for the Xbox 360® video game and entertainment system from Microsoft and separately for download on Windows PC. These betas will serve as an early chance for players to practice the tactics needed for survival in the intense chaos of Call of Duty: World at War’s Pacific and European theaters. Players will experience the game’s new squad system, as well as fan favorite perks and kill streaks.

All preparation for the full battle will commence on November 11, 2008 when Call of Duty: World at War is released to retailers nationwide.

“We are excited to share a sneak peak of Call of Duty: World at War multiplayer with the community,” says Mark Lamia, Treyarch Studio Head. “The team has worked hard to build upon the great history and foundation of Call of Duty multiplayer and we can’t wait to go online to ramp up for our November launch.”

For players who are looking to feel the all-out combat and get tokens for the Call of Duty: World at War Xbox 360 multiplayer beta, they can register at www.callofduty.com or pre-order the game at any GameStop retail location or online in North America at:

http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=71812.

Call of Duty: World at War is in development for the Xbox 360® video game and entertainment system from Microsoft, Games for Windows®, PLAYSTATION®3 computer entertainment system, Nintendo® Wii™ and Nintendo DS. The title has been rated M for Mature for blood and violence by the ESRB. The Nintendo DS version has been rated T for Teen by the ESRB.

For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

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Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?