Microsoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

0 thoughts on “Microsoft Shoots for Number Two In Console War”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Gaming Podcast Episode 218: Introducing PaulGaming Podcast Episode 218: Introducing Paul

The listeners of Gaming Podcast finally get introduced to the third member of the Videogame Roundtable podcast team, Paul S. Nowak, who only desires hate mail and more time playing Dungeon Overlord on Facebook. This week, the Gaming Flashback looks back at the Gamecube title mentioned by Jordan Lund last week, Eternal Darkness, and the guys respond to the reader mail from episode 217, and if you’re interested in other types of games such as escape rooms you can visit the Room escape games in Portland Oregon just for this.

The trio also discuss the following news items:

  • Microsoft: Halo won’t be a yearly franchise
  • Analyst: Kinect appealed to “more hardcore” than expected
  • 2M users sign up for COD: Elite beta
  • Wizardry Online announced, will feature permadeath

This week’s Question of the Week: How much do you think the Wii U will cost? All this and more in this delightful podcast that will have you begging for more.

Storage Solutions for Fall UpdateStorage Solutions for Fall Update

Are you one of those that have a diskless (or low flash disk) based Xbox 360? We’ve been wondering, ourselves, what Microsoft was going to do to “fix” the fact that the upcoming Fall Update is going to require 128MB of disk space.

It seems they’re going to hand you either a 512MB memory card or a 20GB Hard Disk for the price of $20.00. If you’ve got the $20.00, this would be the best route to go as 20GB is way more than a free 512MB flash card. You’ll be hard up to find 20GB anywhere for a buck a gigabyte – definitely a good deal.

Unfortunately, tonights gaming podcast will still have us pondering the news as we’ve already recorded it and asked the question “what are they going to do?” If you want to see if your console qualifies for the storage upgrade, head to Microsoft’s website with your serial number and console ID handy.

(Thanks, GameStooge)

Netflix and Xbox 360 – It’s a DealNetflix and Xbox 360 – It’s a Deal

If you’re a Netflix subscriber and own an Xbox 360 you’ll be able to watch the entire library of Netflix programming on your console. This deal, recently announced at E3, puts Microsoft in a great way in terms of being the console to buy for multi-media entertainment against its Rival Sony.

While the Wii can’t even play a DVD, Sony holds a lot of power of its Music (having its own labels helps) and its ability to play Blu-Ray movies. Microsoft’s HD-DVD player DVD player doesn’t handle high definition movies, although most new consoles have HDMI and all the high definition goodies ready to go.

Again, this won’t cost current Netflix subscribers any additional cost, “and movies and TV shows can be shared with the avatar-based community called Live Party, just announced earlier this morning.” (Kotaku)

This may not inspire you to run out and purchase an Xbox 360 console but it may be a deciding factor when pitting it up against the PlayStation 3 when shopping for a current-generation system.