Microsoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

0 thoughts on “Microsoft Shoots for Number Two In Console War”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 734: Third Party ShowcasesEpisode 734: Third Party Showcases

No Gravatar

Among the discussions are the original 1997 Backyard Baseball finally coming to Steam, the original Horizon Zero Dawn removed from Epic Games Store, Hi-Fi Rush 2 already in development six months when Krafton acquired Tango Gameworks and Mario + Rabbids director and Red Dead Redemption lead designer found new studio Day 4 Night.

The news includes:

  • Everything revealed in State of Play September 2024
  • Xbox Tokyo Game Show 2024 Broadcast
  • Sea of Stars free content update Dawn of Equinox adds local co-op, revamped prologue

Let us know what you think.

The post Episode 734: Third Party Showcases first appeared on Gaming Podcast.

Xbox 360 Cutting Price Cutting…Huh?Xbox 360 Cutting Price Cutting…Huh?

For those that ran out to pickup a 20GB Xbox 360 for the low low price of $299… sit down. This may hurt a bit. Their is a new rumor stating the Xbox 360 is undergoing another price cut, for all consoles in their full array of consoles.

Let’s just get this over with quick:

  • Arcade (no hard drive) to $199
  • Pro (60GB) to $299
  • Elite (120GB) to $399

This is a highly competitive price cut making the Xbox 360 much more desirable, a price closer (and in some case beating) the Nintendo Wii. Imagine, a graphically powerful console for a price near that of the “last generation” graphics of the Wii.

Of course, those purchasing a Wii aren’t buying it because you’re saving money on a next-generation console. In the end, if this price cut is real, we’re seeing the next-generation console market really dropping to some realistic figures.

Bad for Sony, considering they’re still trying to make money on their expensive box. No doubt Sony’s in this for the 10-year plan but if they can’t keep competitive with Microsoft people may ignore you for the next 10-years because it’s too costly.

(Thanks, Kotaku)

Episode 486: More CivilizationEpisode 486: More Civilization

This week’s episode focuses on the Patreon disaster and a major expansion for an important strategy game. Even more shockingly, the crew manage to remain on topic and not drift off into discussions about superheroes or global politics.

The news discussions include:

  • Patreon’s service fees anger creators, patrons
  • Civilization VI: Rise and Fall announced
  • Bungie admits “we’ve made mistakes”
  • New Game Boy game released

Let us know what your favorite games of 2017 are!