Microsoft Shoots for Number Two In Console War

Microsoft recently announced their price cuts on the Xbox 360, effective today, but what is motivating them? Microsoft’s not going to make much additional money by passing off the savings to the customer but they will, more than likely, sell a bunch of great new Xbox 360‘s to a new crowd of gamer.

Motivation? Sony.

“I’m not at a point where I can say we’re going to beat Nintendo,” says Don Mattrick, senior vice-president of Microsoft’s Interactive Entertainment Business. Indeed, Nintendo is likely to run away with the lead in the current generation of console gaming, leaving Microsoft and Sony to battle for second place. (businessweek)

Who would have thought Sony and Microsoft would be battling out this generation for second place while Nintendo breezes through with their Wii console and a handful of games with mediocre game reviews? Don’t answer that, it’s a rhetorical question. If you saw this coming and you’re not on the marketing or project planning for one of these console makers you better prep your resume!

The battle isn’t cooling, Microsoft drops their price to compete with their big competitor Sony which also brings it closer to the price tag on the Wii getting two bird with one stone. The reason Wii is winning is clearly due to its broad demographic of grandpa and grandma non-gamers along with hardcore gamers who have to collect all the consoles and younger gamers that want to fit the trend.

Microsoft’s clearly shooting for second place by installing more units into the consumers home as possible. They’ve got a great library of first person shooter titles, a few RPG’s and RTS titles and the typical contraversial titles like GTA and Saints Row with more hot blockbusters (read: Gears of War 2) arriving soon.

I see this as a great opportunity for casual game developers to get into the Xbox Live Arcade market and start making themselves (and Microsoft) some money off the new gamers that will buy their first Xbox 360 for $199 and up. Microsoft’s getting closer to the low-budget gamer crowd with their price cuts so it would be great if they can take advantage of that market with lower cost titles as well.

If you’re a game developer looking for console stick time and you want to grab the attention of a large pool of gamers, the Xbox 360 isn’t a bad start!

While Microsoft isn’t aiming at Nintendo just yet, there is no doubt Nintendo will be in their sights if they can smoke the pants off Sony in the near future (by this holiday).

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With Wrath of the Lich King arriving last week it only made sense to jump into the new content “Lich King” style. Although we had initially reacted to the beta, playing the final content was much more fun with all of our guild and friends to play along.

It only took a few hours to get my new Death Knight to level-58 beyond the starting area and into the real world of Azeroth. Upon reaching the main city (Ogrammar as we’re horde) I picked up two new professions to make me a bit of dime: mining and skinning. This is where the beauty of the Death Knight fell apart…

A level-58 character has a few options open for exploration with the Burning Crusade content being the most desirable starting point. However, quickly it became apparent that my professions of mining and skinning were useless in Hellfire and other Burning Crusade areas. Why? Professions start with a value of 1. The last expansion requires your professions to be roughly 300 before you can utilize them.

My level-58 Death Knight has no experience in the ways of skinning and mining, what has he been doing all his life? Apparently killing innocent people in small villages throughout the Eastern Plaguelands. My anticipation with leveling my Death Knight died knowing I’d spend the next few days hunting mines and killing animals as if I where a level-10 toon.

There I was, a high level character trolling Crossroads and Thousand Needles hunting for copper and tin and skinning all the low level creatures I could find. Why didn’t Blizzard consider this when they allow you to create a level-55 character on day one? If we don’t go off and grind our way to a profession level of 300 we might as well not even pick professions at all.

I was not alone in these findings, along my path I found several Death Knights with skinning knives and mining tools looking for open opportunities to cut into the earth or the dead animals skins all around them. Sure, we can kill a cat in seconds flat but the “grind” is what we wanted to avoid, this is what characters spend their first twenty levels doing!

After three sessions of mind numbing grinding I’ve managed to reach a skill of 340 in skinning and coming upon 200 in mining. Mining is still too low for high level game content so I must whisk myself away to noobville every so often to catch a few mythril nodes and pray for a gold deposit along the way.

This may not be a bug in the Wrath of Lich King expansion but it sure is an annoying design flaw.

Nintendo’s Wii Storage IssuesNintendo’s Wii Storage Issues

Nintendo’s WiiWare channel is reported to be doing well (says Nintendo) and their Virtual Console games continue to invoke nostalgic downloads. Now, as Networked based gaming slowly starts to crawl on the console Nintendo has begun to realize they’re going to hit some storage issues.

The 512MB of internal flash memory is a bit lacking, especially considering you can purchase a 2GB flash drive for under USD $50.00 in todays market. While Sony and Microsoft work to increment their disk capacities in 20GB intervals Nintendo’s still trying to figure out how to solve their internal storage issues.

Although we initially heard that geeks would be the ones to hit the storage limitations Nintendo’s North American President and COO is readily admitting the pending issue, “we have a consumer base who loves virtual console. We have a userbase who really is enjoying WiiWare content. So for us really our challenge really is how do we satisfy all these consumers who are loving all of the product we make available on a download basis?”

The challenge in being a Japanese based company is understanding how American users consume your product. We’re much more likely to download content and spend money on products we’ve purchased 20 years ago. This is why we’ve got an American based Nintendo HQ to understand the ways of American thinking and trending.

While Nintendo Europe’s Europe’s Laurent Fischer sees only “geeks and otaku” utilizing the minimal disk capcity we here in the States can consume this space overnight. Imagine if we had downloadable content for Rock Band or Guitar Hero to pull down and play!?

As this becomes, as Reggie put it, a “mainstream problem” Nintendo is going to find their harder core demographic moving to other consoles that do it right and allow for expandability. There is a reason, after all, the other consoles cost a bit more to buy.

(Thanks, IGN)

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