Toy’s R Us Find’s Wii Profitable

September 11, 2008September 11, 2008| schommerschommer| 0 Comment| 12:38 pm
Categories:

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Gamers Rejoice: Rhythm Game Instrument Compatibility!Gamers Rejoice: Rhythm Game Instrument Compatibility!

Compatibility. This is all we’re really asking for when it comes to rhythm gaming on the Xbox 360, PlayStation 3 and Nintendo Wii. So far it seems Microsoft isn’t just on board, but enforcing compatibility between instruments from Rock Band 2, Guitar Hero: World Tour and Konami’s Rock Revolution. Sony has also confirmed this behavior on their blog.

What does this mean for gamers? It means we’ll be able to go out and buy the franchise of our choice and not feel we’re locked out of other rhythm games. You can choose the accessories that work best for you and enjoy all the games each developer provides.

This enforcement keeps the developers/publishers in check because they’re going to be highly competitive and looking for any advantage to lock the customer into their product, that’s just business. Having a moderator to say “play nice” is important for the console makers as it allows their customers to be happy and purchasing all this licensed great content. Microsoft and Sony will make more money if customers don’t feel they can only buy a single product.

It’s not about the accessories, it’s about the games. Accessories may make a game better so let the customer decide which will be better and may the best company win!

As for Nintendo? As long as their accessories always use Wii Remote controls everyone is fine, once they break this protocol they’ll have to build their own enforcement or start to lose the edge other console makers are sharpening.

(Thanks, GamerScoreBlog)

Read MoreRead More

Episode 465: No FrillsEpisode 465: No Frills

This week’s episode is raw and unedited, since Jonah’s laptop got fried. However, despite the audio issues and being posted via cell phone, the gang got off a pretty good show.

This week’s news includes:

  • Overwatch pro ends career with stream of racial slurs
  • Don’t expect Kingdom Hearts 3, Final Fantasy 7 remake until at least 2018
  • DOTA 2 will soon require competitors to cough up their phone number
  • Report: PlayStation VR bundle will come with required camera and one Move controller

The Question of the Week: “What kind of VR game would you want to play?”

Read MoreRead More

GTA IV: 46th Best-Selling Game In AugustGTA IV: 46th Best-Selling Game In August

Like a washed up superstar, Grand Theft Auto IV continues to drop in NPD figures. This Axl Rose of video games came on strong and sputtered out into oblivion with barely a notice, leaving the spotlight and all hype behind it. This drastic fall may hurt any negotiations “behind closed doors” with Electronic Arts and their constant attempts to take over Take-Two.

Prior to the release of GTA IV we, in our gaming podcast, predicted a huge launch would up the anti against the bids on Take-Two from EA but things didn’t work out exactly as we expected. Although the game has sold 8.5-million units, it might not add any new bargaining power to the back door negotiations.

A game company is only as good as their games. A hit title which dies out quick helps financially guide the future of the company; technically the future isn’t so bright. With the title quickly falling off the top game sales charts we may never see it hit record sales figures to match that of smaller titles. Having one hot title every four years that “breaks records” for a week isn’t a strong weapon against a low bid from a larger publisher.

While EA may not have any record setting “one week” sales titles yet, they do have a consistently strong set of titles which stick on the charts for months with newer titles arriving to take their spot when they fade. The same can be said for a few other notable publishers, Activision and Ubisoft. To survive in the hot game industry, especially with market downturns, one must have a cycle of great games to publish throughout the year consistently year-over-year in order to provide evidence of their financial stability.

Assuming the bid won’t raise for GTA IV, where does that leave Take-Two? Perhaps Take-Two is better off under the umbrella of Electronic Arts after all. The waters are getting more hostile in the industry as companies compete for gamers attention with 100-million dollar titles and casual games and game consoles (read: Wii) start to build a whole new none-gamer-style momentum.

Is Take-Two better off under the EA brand?

Read MoreRead More