Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

The PSN FiascoThe PSN Fiasco

It’s now the US government’s turn to question Sony about its online security, which follows the UK government’s scrutiny into the company’s affairs.

In a letter addressed to PlayStation executive deputy Kaz Hirai, the Subcommittee on Commerce, Manufacturing, and Trade has prepared a list of questions related to the intrusion; the list can be downloaded from the New York Times here. The letter asks several questions that Sony has not disclosed to the public, such as:

  • How many PSN users had a credit card on file
  • Why Sony cannot determine if credit card was stolen.
  • What are Sony’s plans towards increasing its security in the future.

The Subcommittee’s press release states:

“Given the amount and nature of personal information known to have been taken, the potential harm that could be caused if credit card information was also taken would be quite significant. The Subcommittee on Manufacturing, and Trade has a longstanding interest in consumer privacy, identity theft, and industry efforts to address threats posed by unauthorized access to consumers’ personal information resulting from a data breach.”

The Subcommittee is requiring a reply by no later than May 6, as part of a privacy driven effort “to protect consumer information.”

Meanwhile, Kaz Hirai will be holding a press conference tomorrow from Sony Japan, to address the PlayStation Network hacking crisis.

(more…)

Episode 724: State of SonyEpisode 724: State of Sony

No Gravatar

The guys discuss Eric Barone still working on Stardew Valley, Call of Duty: Black Ops 6 being confirmed for Xbox Game Pass, blackjack roguelike Dungeons & Degenerate Gamblers, Kerbal Space Program developer layoffs, The Sims 4 launching a battle pass-like, and Metal Gear Solid Delta: Snake Eater.

The news includes:

  • The Sony State of Play showcase
  • Sony apologizes for interview with developer Neil Druckmann
  • Silent Hill announcement stream scheduled for this week

Let us know what you think.

The post Episode 724: State of Sony first appeared on Gaming Podcast.

Episode 251: The New Crew ReturnsEpisode 251: The New Crew Returns

After last week’s special appearance by Derrick and Jennifer Schommer along with Don Dunn, the regular crew of Jonah Falcon, Jordan Lund and Paul S. Nowak return, and they find themselves with some fascinating news items.

The news items include:

  • Blizzard brags Diablo III will have difficulties that are harder-than-hard
  • Sony passed on Demon’s Souls because it was “crap
  • Sony credit rating downgraded, “strong recovery in earnings unlikely”
  • Tim Schafer raises $1.6M (and counting) to develop an adventure game
  • Epic’s Sweeney: Lifelike graphics will come in our lifetime

Paul is also running a contest to earn “Pixie Diamonds” currency for Disney’s Pixie Hollow social networking MMO, with the prize going to the person who can answer, “Who is your favorite Disney Prince or Hero, and why?”