Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 445: Zelda II of the FutureEpisode 445: Zelda II of the Future

This week features some more Civilization VI talk, as well as discussion of a new side-scrolling RPG Gunmetal Arcadia Zero, which is available for a few days at a “pay whatever you want” price; basically, it’s a science fiction Zelda II.

This week’s news includes:

  • Star Wars Battlefront 2 coming Fall 2017, EA suggests
  • Journey and Flower studio thatgamecompany teases its next title
  • New teaser sets Mass Effect: Andromeda 600 years after the last game

This week’s Question of the Week is for the Civ 6 players out there, “Which civ is your favorite in Civ 6?”

New Australian R18+ Proposal DraftedNew Australian R18+ Proposal Drafted

A new draft of the R18+ classification has been released by home minister Brendan O’Connor through the Australian Federal Government. The new guidelines closely match those in place for Australia’s film industry. The new R18+ rating removes restrictions on bad language, drug use and nudity; in contrast, the current guidelines forbade the classification of any adult-themed games.

O’Connor’s draft claims that the R18+ rating will allow “virtually no restrictions on the treatment of themes”, and violence in games “except where it offends against the standards of morality, decency and propriety generally accepted by reasonable adults to the extent that it should not be classified.” As far as sex, the draft says, “Sexual activity may be realistically simulated. The general rule is ‘simulation, yes – the real thing, no'”.

Of course, “standards of morality, decency and propriety” is still troublesomely subjective, while “simulation, yes, the real thing, no” is comicly inept for videogames, where everything is simulation. You may be able to tell when live actors are actually performing sexual acts, but when can you tell a videogame character is actually having sex?

O’Connor stated:

“The Gillard government wants to provide better guidance for parents and remove unsuitable material from children and teenagers. The introduction of an R18+ classification will help achieve that and will also bring Australia into line with comparable nations. This issue has been on the table for many years, without the necessary progress to make a change. We’ve recently seen several states publicly express their support for an adult only rating for games and I’m keen to reach a unanimous decision at the July meeting.”

Rather than banning games, why not punish stores for selling mature games to underage children? Or put the onus of raising children on the parents?

Episode 244: Goodbye 2011Episode 244: Goodbye 2011

It’s the final podcast of 2011, as Jonah, Jordan and Paul will not be podcasting next week. However, there’s plenty of news, reader feedback and a Gaming Flashback of the terrible PlayStation One game, Irritating Stick.

The news for this week includes:

  • EA selling virtual car for $100 in NFS World
  • Modern Warfare 3 beats Avatar
  • Naughty Dog: Move to next-gen is “terrifying
  • Star Wars: The Old Republic sales could already be 1.5M
  • Man sues Sony for ToS update forbidding suing
  • Nintendo only showing E3 Wii U demos at CES 2012

The question of the week is “What game are you most interested in for 2012?” Let us know what you think, and see you in 2012.