Toy’s R Us Find’s Wii Profitable

The success of the Nintendo console, the Wii, has proven to change the industry in many new and creative ways including reinvigorating slow product sales at Toys R Us. “The company went from a loss of $42 million at the same time last year to a profit of $13 million for the three months ended August 2nd,” says Gamasutra who spoke with CEO Gerald Storch.

Revenue was up 6.3%, in part, thanks to the Nintendo and its hot moving Wii and Wii Fit products. While Nintendo struggles to supply enough units for the strong demand, Toys R Us has no problem emptying their stores of any hardware they receive.

Months after the Wii launch we witnessed parents waiting in lines before the store opens just to see if they had Wii’s arrive for the opening. Although we’re sure it was a hassle to answer the phones with the typical response, “no, we’ve got no Wii’s in stock,” the long term plan has proven successful.

Have you finally managed to get yourself a Wii? Did you pick it up at Toys R Us?

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 709: Eat PikachuEpisode 709: Eat Pikachu

This week’s episode has the entire podcast crew reacting to Palworld. It’s priceless. They also discuss Alan Wake is coming to Dead by Daylight later this month and a Tetris prodigy triggering a “true killscreen” in record-setting run.

The news includes:

  • Bethesda will finally show off Indiana Jones gameplay at the Developer Direct showcase
  • Apple Vision Pro available in the U.S. on February 2
  • Palworld‘s Pokémon-with-guns adventure enters early access next week

Let us know what you think.

Episode 567: The 400th VGRT EpisodeEpisode 567: The 400th VGRT Episode

The Videogame Roundtable has been around since 2009 and it’s hit its 400th episode, separate from TD Gaming Podcast! Former co-host Dan Quick offers his congrats, and the guys discuss electronic music.

This week’s news includes:

  • E3 2020 cancelled
  • Resident Evil 3 remake demo lets you visit Raccoon City early this week
  • Xbox Live struggled to cope with demand last night

Be sure to listen to the outtakes after the end of the podcast!

Episode 720: Yu-Gi-Oh Stinks!Episode 720: Yu-Gi-Oh Stinks!

This week, the guys talk about how Yu-Gi-Oh players stink, literally. Aside from that, they also discuss the Star Wars Outlaws‘ $110 and $130 editions, Palworld‘s PvP arena, the Rogue Prince of Persia getting revealed, yet another Stardew Valley patch is on the way, Activision Blizzard and NetEase renew their agreement to publish games in China, and free updates heading to Fallout 4.

The news includes:

  • Sega declares 2024 the Year of Shadow the Hedgehog
  • Slay the Spire 2 releases in 2025
  • EA denies rumor that it canceled an in-progress Dead Space 2 remake
  • The Dread are the new enemy faction coming to Destiny 2

Let us know what you think.