Rock and a Hard Place: Sony’s Japanese Dilemma

September 25, 2008| schommer| 0 Comment| 12:33 pm

Categories:

What a dilemma it is, Sony’s PlayStation 3 isn’t as hot as the Nintendo Wii in Japan. Even the Xbox 360 has had some minor success stories in Japan while Sony sits back saying “wtf?”

President, SCE Worldwide Studios, Shuhei Yoshida is pointing the finger at the publishers saying, “What’s happening is that lack of support from the Japanese publishers – not necessarily from intentions but from development capabilities.” (kotaku) Why, though, would publishers push to produce games on the console that’s currently losing market share?

Sony’s position is very tough to deal with because they’re not market leader so publishers are looking for the biggest bang for their proverbial “buck” and that’s not the PS3 right now. You can produce an expensive game for an expensive console or a cheaper game for a cheaper console and make more money.

How, then, can Sony get out of this situation? They must find a way to promote an incentive for publishers to create Sony exclusives or, at least, a Sony “port” of a game to build up their library of must-have titles. Perhaps Sony’s punishment at the hands of Nintendo and Microsoft in the States has a bit to do with their global marketplace issues — they need to put a concerted effort into one of their regions and champion themselves in one realm before trying for all of them. Right now, they’re a watered down expensive console with very few exclusive titles.

Metal Gear Sold 4, Home and Little Big Planet are great reasons to own a PlayStation 3 if the price was a bit more reasonable. Looking at the future, we’ve got Resistance 2 and a few other titles that may make some waves in the industry, at least in the United States, but it’s going to be an uphill battle in which they are the second best this time.

It’s always easy when you’re on the top. PlayStation 3 is not on the top so it’s time to start struggling, cutting prices or enticing publishers to build good exclusive titles.

0 thoughts on “Rock and a Hard Place: Sony’s Japanese Dilemma”

Episode 523: Valve Running Out of SteamEpisode 523: Valve Running Out of Steam

Valve continues to have problems in the wake of Epic (and now Discord) giving developers more of the earnings pie, as the year draws to a close. Meanwhile, T.J. explains his gamertag.

This week’s episode includes the following news items:

Developers do not believe Steam is worth it anymore
Canada announced for Civilization VI: Gathering Storm
Studio Wildcard’s Atlas is delayed by a week
Rainbow Six Siege chat filter and toxicity update

Let us know what your favorite game of 2018 was.

Mass Effect 3: What REALLY Went Wrong, And How To Fix ItMass Effect 3: What REALLY Went Wrong, And How To Fix It

NOTE: THIS ARTICLE DISCUSSES THE ENDING AND EVENTS OF MASS EFFECT 3. DO NOT READ IF YOU DO NOT WISH THE GAME TO BE SPOILED FOR YOU.

In this day and age, one learns to take internet outrage with a heavy dollop of salt. The videogame community tends to be reactionary in the worst way, for a few reasons: they tend to be young, they tend to express their immediate feelings almost as a stream of consciousness, and let’s face it, the Greater Internet Dickwad Theory comes into play as well.

When it comes to game endings, when I hear that the community is upset about a game’s ending, I almost always take that as a good sign that the ending is daring and provocative. For example, there was an outcry over the abruptness of the ending of Halo 2, which had the nerve to conclude with a cliffhanger. The 2009 Prince of Persia reboot ended with the player undoing all of the work to free an ancient evil god they’d just imprisoned.

So when I heard that there was a growing outcry about the endings of Mass Effect 3, my interest peaked, because invariably, that meant the story was provocative and daring, instead of predictable and boring.

(more…)

Sony Should Buy Ubisoft and Here is WhySony Should Buy Ubisoft and Here is Why

Sony’s been putting a lot of effort (read: money) into the PlayStation 3 product line with very little impact in the market. They’ve got this “10 year plan” but haven’t really executed a strong plan for their first two years of said plan. Sony’s plan seems to be “outlive the competition’s technology” while all of its competition stomps on their sales and market share with older and a bit “outdated” products.

Thus far there have been five spins of the PlayStation 3 hardware with price cuts only coming as a result of a “fire sale” of old hardware revisions. Sony, like many, believes the Nintendo Wii isn’t a direct competitor in their space; the outstanding sales of the Wii probably haven’t impacted the PlayStation 3 sales too much. The Xbox 360, however, has definitely cut them deep in all regions of sales.

Microsoft has built some unexpected momentum in Japan with Square-Enix making them a few console seller titles and the price cuts in Europe boosted sales over 200% all while the US continues to buy into the 360 hardware despite its most obvious red-ringing flaws. Microsoft has great partnerships with some fabulous companies, Bungie and Epic for instance, to build them exclusives that move even more 360 units.

Motorstorm is one of the PlayStation 3’s best games, selling over 3-million copies. While, as of January 2008, Halo 3 sold 8.1 million units for the Xbox 360. Now, Metal Gear Solid 4 has sold roughly 3.94 million copies since August of 2008 yet unsubstantiated rumors exist stating MGS4 could make its way to the 360. Combined awesome titles for the PlayStation 3 may not even exceed one of the competitors best selling products; where is the PS3 excitement?