Rock and a Hard Place: Sony’s Japanese Dilemma

September 25, 2008| schommer| 0 Comment| 12:33 pm

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What a dilemma it is, Sony’s PlayStation 3 isn’t as hot as the Nintendo Wii in Japan. Even the Xbox 360 has had some minor success stories in Japan while Sony sits back saying “wtf?”

President, SCE Worldwide Studios, Shuhei Yoshida is pointing the finger at the publishers saying, “What’s happening is that lack of support from the Japanese publishers – not necessarily from intentions but from development capabilities.” (kotaku) Why, though, would publishers push to produce games on the console that’s currently losing market share?

Sony’s position is very tough to deal with because they’re not market leader so publishers are looking for the biggest bang for their proverbial “buck” and that’s not the PS3 right now. You can produce an expensive game for an expensive console or a cheaper game for a cheaper console and make more money.

How, then, can Sony get out of this situation? They must find a way to promote an incentive for publishers to create Sony exclusives or, at least, a Sony “port” of a game to build up their library of must-have titles. Perhaps Sony’s punishment at the hands of Nintendo and Microsoft in the States has a bit to do with their global marketplace issues — they need to put a concerted effort into one of their regions and champion themselves in one realm before trying for all of them. Right now, they’re a watered down expensive console with very few exclusive titles.

Metal Gear Sold 4, Home and Little Big Planet are great reasons to own a PlayStation 3 if the price was a bit more reasonable. Looking at the future, we’ve got Resistance 2 and a few other titles that may make some waves in the industry, at least in the United States, but it’s going to be an uphill battle in which they are the second best this time.

It’s always easy when you’re on the top. PlayStation 3 is not on the top so it’s time to start struggling, cutting prices or enticing publishers to build good exclusive titles.

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End of 100 Million Dollar Games?End of 100 Million Dollar Games?

Gigaom had a great writeup about how Grand Theft Auto IV marks the end of “next generation” as we know it, stating, in more words or less, the game is a failure. GTA: San Andreas sold 21.5 million copies during its time on the shelf while GTA IV has sold roughly 9 million copies as of June 7th.

Granted, the game is still on the shelves and will still get sales, but the mass of “hardcore gamers” have had their fill and either purchased it or will not. The end result? A huge tapering of sales numbers for the graphically impressive game. Take-Two spent USD $100 million to develop the game which had great opening sales records but has gone down drastically since.

Imagine the title gains them USD $30.00 per sale in profit (considering distributors get the game for roughly USD $45 to $48.00 USD), taking into account shipping of the product, marketing and all the materials that go into producing a copy, they’d have to sell a large quanity of game titles to break even, which I think they have done.

Nobody is in this industry to break even. A block buster title should make block buster profits, right? Else, why bother to spend the 100-million when a Wii title can double or triple the profits with six months of development?

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Diablo III: Confirmed and IsometricDiablo III: Confirmed and Isometric

We’ve talked about it on the podcast before, we’ve made speculations and we’ve come up with theories. Blizzard has now cleared up much of the fuzzy details and theories by announcing their next title: Diablo III.

Some of us thought it was too early to announce the game, right on the heals of a StarCraft III announcement but Blizzards marketing team must consider this the perfect time, as it’s official. Not only did they announce the title, but they’ve got a cinematic and a good five minutes of game play footage.

We’re not talking about vaporware, this is a real game with really sweet features, hot new graphics and sound and enemies that make prior diablo look like childs play. The worlds are destructable, you can drop walls upon your enemies, toss them over cliffs (on fire no less) and rescue people whom help you do battle.

The game play footage covers barbarian (fighter) class and the witch doctor (sorta a necromancer archtype) with both male and female varients. They explain some of the great powers of the warrior style class and show off a few of the neat spells for the witch doctor. From electric axes to walls of zombies this game is packed with stylish battle techniques unique to Diablo 3.

Diablo 3 utilizes their standard isometric view, familiar to Diablo gamers with a bit more ease to the control scheme (that’s possible) and health now drops from enemies much like Zelda, you won’t have to pack yourself with potions anymore. Quite possibly the best upgrade in the third revision of Diablo.

Release date? No clue. I’m sure they’re going on the “when it’s ready” methodology, which is expected from Blizzard and their games; there is a reason they’re always of the highest quality. You may want to camp on their FAQ for a few months and perhaps you’ll have the answer. Today, however, their site seems to be a bit slow with all the announcements going out on the Net.

Now that Diablo 3 is confirmed, it’s time for us to buy some thc leans from Fresh Bros and start speculating what’s going to be included. Make sure you checkout their game play video!

(Thanks, Nukoda)

Beauty of Micro-transaction MMO’sBeauty of Micro-transaction MMO’s

Taken from Florensia Online There is room to grow in the world of massive multiplayer online gaming. A large online community should not have to subscribe to a monthly charge to play great MMORPG’s because there are other known models that work, including the micro-transaction based MMO.

At first, this sounds like a dirty word, micro-transaction. Often we relate it with being “nickle and dimed” through a video game by means of dirty marketing which feeds our enthusiastic gamer addiction. Put this thought aside for a minute and keep an open mind.

Imagine a game with worlds the size of World of Warcraft and stories as in-depth as Guild Wars (which is not monthly itself) but free from monthly payments (or “playments” a new term that needs to be coined). The reason behind the monthly charge covers service fees, technical support staff, bandwidth, servers and sheer volume of Activision Blizzards user base.

The micro-transaction concept could still help pay for all the overhead of running an online gaming business because gamers tend to be over-enthusiastic about their great addictive games. If you build a game with excellent content, replay value and strive for a community atmosphere a micro-transaction title can work just as well as a subscription based game.

One beautiful aspect to micro-transaction models is paying for content when you’re willing to pay. This includes cosmetic character alterations, basic needs items (health potions) and other products to enhance the playability of the game without requiring the gamer to do so. There will be some gamers that use this as a “free ride” and never buy anything while other gamers spend way too much because they have expendable income which helps balance out costs.