Guitar Hero World Tour Day One DLC

How can Guitar Hero compete with Rock Band given Rock Band’s got early drumming and vocal adopters? By promising awesome content and enforcing that fact that they too, have downloadable content (DLC). Not only do they have DLC, but they’ll have DLC on launch day.

Of course, they could have tossed some fluffy songs out there for the first day or “promised” 20 downloadable songs which we’ve yet to get confirmation e-mails on using a big registration code. But, they’re starting out strong with a serious showing. We’re talking about:

  • Rock and Roll Band by Boston
  • Hot Blooded by Foreigner
  • Jessie’s Girl by Rick Springfield

With respect to these initial songs, it’s obvious their targeting the 30 somethings looking for some nostalgic feeling (more than a feeling?!) These are considered the Classic Rock Track Pack and you can buy them individually as well.

That same week we’ll get a few more track packs and songs including “No Rain” by Blind Melon which is an epic song for all instruments. We see this being well received and will spur some initial pre-sales now that we’ve got confidence we’re getting a rocking set list and additional content in the form of DLC that’s worth buying.

Read on for their full press release!

R.E.M., BLIND MELON, METALLICA, AND CLASSIC ROCK ANTHEMS HEADLINE LAUNCH WEEK LINEUP FOR GUITAR HERO® WORLD TOUR

SANTA MONICA, CA – October 9, 2008 – With music ranging from one of the first and most influential alternative rock bands, R.E.M., to the timeless GRAMMY® award-winning rock anthem “Jessie’s Girl” by Rick Springfield, Activision Publishing, Inc. (Nasdaq: ATVI) today announced a rich and diverse lineup of launch week downloadable content for the highly-anticipated Guitar Hero® World Tour.  Available exclusively on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for two weeks starting October 30, the R.E.M. Track Pack features three songs, which can also be downloaded as singles, from the band’s newest album, Accelerate, “Horse to Water,” “Man-Sized Wreath” and “Supernatural Superserious.”

Available at the launch of Guitar Hero World Tour is the Classic Rock Track Pack that offers fans three rocking party anthems “Rock and Roll Band” by Boston, “Hot Blooded” by Foreigner and “Jessie’s Girl” by Rick Springfield, also available for download individually.

Created specifically for Guitar Hero World Tour, the Guitar Duels, original compositions by Ted Nugent and Zakk Wylde, will be available for free at launch to download and play outside of the Career.

The 1990’s era-defining “No Rain” by alternative rock group Blind Melon will be available as downloadable content during the launch week of Guitar Hero World Tour.  The breakthrough single off the band’s quadruple platinum, self-titled album reached No. 1 on the U.S. Mainstream Rock and U.S. Modern Rock charts and firmly planted the group in 1990s pop culture.

Fans who have been shredding to Metallica’s critically acclaimed Death Magnetic on Guitar Hero® III: Legends of Rock since its day-and-date release with the album need not purchase the album again as it is forward compatible and will integrate seamlessly with Guitar Hero World Tour.  The Death Magnetic downloadable album, compatible with both Guitar Hero III: Legends of Rock and Guitar Hero World Tour, will continue to be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

The R.E.M Track Pack, Classic Rock Track Pack and “No Rain” single will be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

When the house lights go down on October 26, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour.  The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever.  The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.  Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The Wii™ version is being developed by Vicarious Visions.  The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated “T” for Teen by the ESRB.  For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

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Related Post

Rhythm Gaming Saturation Point?Rhythm Gaming Saturation Point?

Rhythm Gaming is all the rage, or is it? Turns out Guitar Hero: World Tour didn’t meet or exceed the figures they hit with Guitar Hero III. Where GH3 brought in $115 million in the first week, GHWT brought in $67 million in the same time frame.

Why?

There are plenty of factors that could cut down the sales units, considering those that can purchase Guitar Hero World Tour don’t have to purchase additional instruments to play the game like they played GH3.

  • Rock Band 2: This game arrived before Guitar Hero 3 and folks went for this game instead because it was first to launch. Some gamers have to make a choice on which to purchase because they can’t buy both.
  • Hot Games: Although Rhythm gaming can be fun, a lot of great games are arriving this season so gamers have to make some big decisions.
  • Economics: The economy isn’t exactly thriving right now and retail outlets are already predicting less than stellar numbers.
  • Saturation: Since the original Guitar Hero game, we’ve had a number of titles from Activision including their Aerosmith edition and Harmonix pulling out Rock Band and Rock Band 2. There is talk of a Hendrix version and a Metallic release – how much is too much?

We know people love charts, so here is another to toss at you via Kotaku:

Guitar Hero World Tour Sales, via Kotaku

The break down from Guitar Hero 3 to World Tour is obvious, also apparent is the shift in console when buying into the rhythm gaming franchises. The Wii has started taking more market share, odd considering the DLC isn’t there, and the PS3 is showing its lackluster sales of the console by growing in proportion but not excelling to grab huge share (PS3 fanboys attack!). Sony kicked ass by taking control of the share using their PlayStation 2 with Guitar Hero 3, but has lost that lead for the World Tour.

Will these lower sales figure change the future roadmap for Activision in their Guitar Hero franchise or are they satisfied taking home $67 million in the first week of the launch. That is still a lot of money and probably doesn’t even consider any money they could (or will) potentially make on the World Tour hardware.

Luckily, the rhythm gaming content doesn’t get old with age, it just gets more classic. No doubt Guitar Hero World Tour will be landing in homes over the holidays and into 2009.

Guitar Hero World Tour Bundle MayhemGuitar Hero World Tour Bundle Mayhem

You’re looking to pickup a copy of Guitar Hero World Tour, but you’re currently unsure which bundle does what and how much each will cost. That has now been made clear and gamers can go about their holiday shopping business later this month (Oct. 26th) to pickup the bundle of their choosing.

  • USD $190 for the full band kit on PS3, Xbox 360 and Wii.
  • USD $180 for the full band kit on PS2.
  • USD $100 for the guitar/game bundle on Xbox 360, PS3 and Wii.
  • USD $90 for the guitar/game bundle on PS2.

“And, if $190 just isn’t enough money to spend for you, Red Octane is also offering a special $240 deluxe full band kit bundle that also comes with an XL t-shirt, battery charger, key chain, and guitar case. This deluxe kit is available for both the Xbox 360 and PlayStation 3 versions, with a $220 deluxe kit offered for the PlayStation 2 and Wii.” (1up)

One other thing that 1up observed in this pricing structure: Guitar Hero with guitar controller was $70, Guitar Hero II with controller was $80, Guitar Hero II on the Xbox 360 with controller was $90 and, of course, Guitar Hero III with controller was $100. Are we slowly being brought to the price point that these publishers want to reach? It seems they’re drawing us slowly to higher values as we continue to purchase into their schemes.

Granted, their schemes are fun as all heck so we’re willing to pay to play, but where will it end? Fairly soon we’ll be paying more money for our controller and rock genre style game than the console hardware with extended warranties.

Smart Business Choices During Economic DownturnsSmart Business Choices During Economic Downturns

Many game studios are being dropped following a bit of an economic downturn in the United States and globally. Activision has to deal with being agile enough to survive the economic times like anyone else and has dropped a few games that had great potential.

Gamers continue to ask the question, “why?” when some of their highest potential games were dropped to the floor. Ghostbusters and Brütal Legend are a couple examples of games with eager fans already salivating prior to its launch. Some of these fans are a bit ticked off that Activision named them as dropped franchise opportunities.

People ask why a company holds one “mediocre” title while getting rid of other potentially awesome ones. Don’t forget, this is a business and a good studio/publisher is going to make good business decisions without emotional attachments – those that bring emotions into play may end up with a highly valued product (to them) with no additional potential and lower revenue. This isn’t to say developers cannot be passionate about their games and their industry, they just have to build games gamers will buy and continue to fall in love with release after release.

Activision CEO Bobby Kotick is one of these business savvy individuals who knows where investors will find profits for the future, and he also know how to manage employees, with the use of software like this sample pay stub for payments and more.

“[Those games] don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises. … I think, generally, our strategy has been to focus… on the products that have those attributes and characteristics, the products that we know [that] if we release them today, we’ll be working on them 10 years from now.” (1up)

Ghostbusters is a great example of a title which could be well received and fun to play but probably wouldn’t be an exploitable franchise. The game, based on a popular movie, has limited potential for yearly releases and huge franchise success. Ghostbusters fans would probably disagree, but that’s when emotion comes into play. Think dollars and cents, not awesome fun gaming.

Oddly enough many of these business decisions from Activision, Electronic Arts and other big publishers arrive when the economy is in free fall and investors are eying your revenue potential. People make their most important and, usually, unfriendly business decisions when their company is at risk.

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It’s sad to think money comes first and entertainment value comes second but we’re not the ones trying to make a profitable living in the industry. Put yourself in Kotick’s shoes as he walks into a board meeting to discuss future plans, road maps and profitability – you’d do what you have to do to keep your job, right?