Guitar Hero World Tour Day One DLC

How can Guitar Hero compete with Rock Band given Rock Band’s got early drumming and vocal adopters? By promising awesome content and enforcing that fact that they too, have downloadable content (DLC). Not only do they have DLC, but they’ll have DLC on launch day.

Of course, they could have tossed some fluffy songs out there for the first day or “promised” 20 downloadable songs which we’ve yet to get confirmation e-mails on using a big registration code. But, they’re starting out strong with a serious showing. We’re talking about:

  • Rock and Roll Band by Boston
  • Hot Blooded by Foreigner
  • Jessie’s Girl by Rick Springfield

With respect to these initial songs, it’s obvious their targeting the 30 somethings looking for some nostalgic feeling (more than a feeling?!) These are considered the Classic Rock Track Pack and you can buy them individually as well.

That same week we’ll get a few more track packs and songs including “No Rain” by Blind Melon which is an epic song for all instruments. We see this being well received and will spur some initial pre-sales now that we’ve got confidence we’re getting a rocking set list and additional content in the form of DLC that’s worth buying.

Read on for their full press release!

R.E.M., BLIND MELON, METALLICA, AND CLASSIC ROCK ANTHEMS HEADLINE LAUNCH WEEK LINEUP FOR GUITAR HERO® WORLD TOUR

SANTA MONICA, CA – October 9, 2008 – With music ranging from one of the first and most influential alternative rock bands, R.E.M., to the timeless GRAMMY® award-winning rock anthem “Jessie’s Girl” by Rick Springfield, Activision Publishing, Inc. (Nasdaq: ATVI) today announced a rich and diverse lineup of launch week downloadable content for the highly-anticipated Guitar Hero® World Tour.  Available exclusively on Xbox LIVE® Marketplace for the Xbox 360® video game and entertainment system from Microsoft for two weeks starting October 30, the R.E.M. Track Pack features three songs, which can also be downloaded as singles, from the band’s newest album, Accelerate, “Horse to Water,” “Man-Sized Wreath” and “Supernatural Superserious.”

Available at the launch of Guitar Hero World Tour is the Classic Rock Track Pack that offers fans three rocking party anthems “Rock and Roll Band” by Boston, “Hot Blooded” by Foreigner and “Jessie’s Girl” by Rick Springfield, also available for download individually.

Created specifically for Guitar Hero World Tour, the Guitar Duels, original compositions by Ted Nugent and Zakk Wylde, will be available for free at launch to download and play outside of the Career.

The 1990’s era-defining “No Rain” by alternative rock group Blind Melon will be available as downloadable content during the launch week of Guitar Hero World Tour.  The breakthrough single off the band’s quadruple platinum, self-titled album reached No. 1 on the U.S. Mainstream Rock and U.S. Modern Rock charts and firmly planted the group in 1990s pop culture.

Fans who have been shredding to Metallica’s critically acclaimed Death Magnetic on Guitar Hero® III: Legends of Rock since its day-and-date release with the album need not purchase the album again as it is forward compatible and will integrate seamlessly with Guitar Hero World Tour.  The Death Magnetic downloadable album, compatible with both Guitar Hero III: Legends of Rock and Guitar Hero World Tour, will continue to be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

The R.E.M Track Pack, Classic Rock Track Pack and “No Rain” single will be available for download on Xbox LIVE Marketplace for Xbox 360 and in the PLAYSTATION®Store for the PLAYSTATION®3 computer entertainment.

When the house lights go down on October 26, a new generation of guitarists, drummers and fearless frontmen will come together and rock with Guitar Hero World Tour.  The latest installment in the #1 best-selling video game franchise of 2007, Guitar Hero World Tour transforms music gaming by expanding Guitar Hero’s signature guitar gameplay into a cooperative band experience that combines the most advanced wireless controllers with new revolutionary online* and offline gameplay modes including Band Career and 8-player “Battle of the Bands,” which allows two full bands to compete head-to-head online for the first time ever.  The game features a slick newly redesigned guitar controller, drum kit controller and a microphone, as well as an innovative Music Studio music creator that lets players compose, record, edit and share their own rock ‘n’ roll anthems.  Music creators will also be able to share their recordings with their friends online through GHTunesSM where other gamers can download and play an endless supply of unique creations.

Guitar Hero World Tour is being developed by Neversoft Entertainment for the Xbox 360® video game and entertainment system from Microsoft and PLAYSTATION®3 computer entertainment system.  The Wii™ version is being developed by Vicarious Visions.  The PlayStation®2 computer entertainment system version is being developed by Budcat. The game is rated “T” for Teen by the ESRB.  For more information on Guitar Hero World Tour, please visit worldtour.guitarhero.com.

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

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Call of Duty: World at War Beta – Coming SoonCall of Duty: World at War Beta – Coming Soon

I don’t know anyone that can’t pass up a good beta, Call of Duty: World at War is no exception to the rule, especially for those gamers that pre-ordered the title already. It’s a great opportunity when you’re able to buy a game ahead of time because you’re a fan and get into the beta early.

Santa Monica, CA – October 13, 2008 – The dogs of war are being unleashed today, as Activision Publishing, Inc. (Nasdaq: ATVI) and developer Treyarch announced the launch of the multiplayer beta for Call of Duty: World at War on the Xbox 360® video game and entertainment system from Microsoft.  Console players can guarantee themselves a token by pre-ordering the game at North American GameStop retail locations,* or online at http://www.gamestop.com/Catalog/ProductDetails.aspx?product_id=71812. Call of Duty fans that register to become members at www.callofduty.com are also eligible to receive a token, but these tokens are limited in supply, so register today.  Windows PC fans can expect a multiplayer beta soon.  For more information about either beta and the opportunity to secure a beta token or key, fans can also visit www.callofduty.com/beta.

The Call of Duty: World at War multiplayer betas will provide players with an opportunity to play as U.S. Marines, German Wehrmacht, Japanese Imperial Army and Russian Red Army factions in a variety of game types (Team Death Match, Free-For-All, Capture the Flag and War), across three different maps:

  • Castle: The Imperial Japanese Army faces off against the Marine Raiders in a daytime battle, located on the grounds of an ancient, Japanese castle.
  • Makin: The U.S. Marine Raiders square off against the Imperial Japanese Army in a nighttime fight, set in an outpost on the Makin Atoll in the Pacific.
  • Roundhouse: The Wehrmact will fight the Red Army to the bitter end in a daytime struggle that features tank and infantry combat, set in a desolate, war-torn European train depot.

The betas will last for a few weeks; however, the full battle will commence on November 11, 2008 when Call of Duty: World at War is released to retailers nationwide.

Call of Duty: World at War is in development for the Xbox 360® video game and entertainment system from Microsoft, Games for Windows®, PLAYSTATION®3 computer entertainment system, Nintendo® Wii™ and Nintendo DS. The title has been rated M for Mature for blood and violence by the ESRB. The Nintendo DS version has been rated T for Teen by the ESRB.

For more information and exclusive updates about Call of Duty: World at War, visit www.callofduty.com

About Activision Publishing, Inc.
Headquartered in Santa Monica, California, Activision, Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea.  More information about Activision Publishing and its products can be found on the company’s website, www.activision.com.

Five Dollars Gets You 55 Original Rock Band SongsFive Dollars Gets You 55 Original Rock Band Songs

If you’re into Rock Band and love the songs you’ve played, you may want to migrate them into Rock Band 2, correct? For the price of 400 Microsoft points ($4.99) you’re now able to download an export “patch” to allow exporting of 55 Rock Band songs into the next version of Rock Band.

There are a total of 58 songs in Rock Band, you can export 55 of them with the patch, left out (perhaps due to licensing issues) will be: Iron Maiden’s “Run to the Hills”, “Paranoid” by Black Sabbath, and Metallica’s “Enter Sandman.”

For five dollars this isn’t a bad deal, definitely worthwhile if you’re looking to have a huge library of rocking songs for Rock Band 2.

Today, we’ve learned the PlayStation 3 will get the same export feature as DLC, if you’re into the PS3 and plan to get Rock Band 2 you’re in luck. Also included in the PS3 patch, you’ll now have the ability to use your Guitar Hero 3 Les Paul Guitar with Rock Band. Excellent news.

(Thanks, 1up)

3 Reasons Publishers Desire Us to Keep Old Games3 Reasons Publishers Desire Us to Keep Old Games

When we invest in a new video game we want to feel satisfied by the content supplied in the game, we want to know we’re getting our moneys worth in the investment. Publishers, on the other hand, want us to keep our old games so they stay out of the used market. A publisher does not make a dime on used game sales. Their primary weapon to stop game sales? Downloadable Content (DLC).

1. Publishers Spend Lots on Marketing

A great example being GTA IV, hardcore gamers have a short attention span and live on hype more than physical games. Today, games live in press releases, demos, cinematic and live gameplay footage at conferences and on the web. Then, a game hits the shelves and sells millions of copies for a week or two before it’s forgotten. Publishers have marketed their game well, spent thousands on conference booths, streaming video bandwidth and rushing game demos through development and testing cycles early to get eyes on their titles.

Let’s face it, gamers that scrambled to buy Grant Theft Auto IV have moved onto the next big title or have decided to go outside for some fresh air (probably the former). Hardcore gamers consumes games like candy, sells them off for store credit and works towards their next purchase.

2. Publishers Want Loyalty

DLC breaths new life into old games, making them remain valuable for months after the hype and excitement has died. We’re now spending USD $60.00 for some of these new “current generation” game titles for a few days or weeks of excitement. Free downloadable content brings new reasons to play our “old stale” games and allows us to feel comfortable about our 60 bucks spent on a title.

Rainbow Six Vegas 2 is receiving a new “Fan Pack” for gamers to re-energize themselves about the “old” sequel to Rainbox Six Vegas. A game released in March is considered old by gamers, probably rarely played on Xbox Live anymore and needs something to keep the fans interested. This helps build loyalty to your product so the next franchise title which is released has a better chance of being purchased by your fan base because they can look forward to additional free content in the future.

3. Publishers Hate Used Games

Publishers are helping stick those games in the hands of the gamers for a longer period of time by supplying free add-on packs. Why would you re-sell your precious title back to the store when you could hold it and wait for potential DLC?

Publishers receive no revenue from the resale of a video game so it’s in their best interest to keep it out of the used markets. If there is a chance your beloved game will receive new features, at no cost to you, wouldn’t you hold off from selling it to see what’s coming?

Once a gamer has sold their title to a retail chain for pennies they’re unlikely to re-buy the title with the typical 80% markup when DLC arrives. They may opt to borrow a friends copy or rent the title rather than re-purchase it; neither fair well for the publisher in terms of revenue.

Games are expensive. Consumers must be wise to the best value in their video game titles and publishers want you to choose them for your gaming entertainment. Competition is high, profit margins are low and the market is all about sales volume. Publishers want repeat customers, people who feel their games are valuable before and after the purchase and are willing to share their loyalties with others.

Do you collect old console games, or do you sell them off to game stores and/or eBay? Would you consider holding off a sale if there was a great chance of new downloadable content?