Bejeweled Cookies Arrive From Popcap: Twist?

I arrived at home tonight to find the most peculiar yet creative marketing message from Popcap. Not knowing what it was, I tore it open to examine the contents. It’s a secret message made of pastry. Yes, it’s a box of cookies! Holiday treats made of bejeweled pieces.

How cool, now this is marketing we can eat up! A poster, a press release paper or even plastic figures cannot compare to edible treats. We’re guessing this is all about Popcap’s Bejeweled Twist which arrives soon. Excuse me, but I think I’m hungry….

Read on for Bejeweled Twist press release information

PopCap Prepping New Bejeweled® Title for October Launch
Bejeweled Twist™, First New Installment in Casual Game Leader’s Flagship Franchise in Nearly Four Years, Will Put New Spin on Match-3 Genre

SEATTLE, Washington – September 29, 2008 — PopCap Games, the leading developer and publisher of casual games, today announced that it will be launching the next entry in its flagship franchise Bejeweled® next month. Titled Bejeweled Twist™, the new game has been in development for more than three years and will bring a completely new perspective to the “Match-3” genre of puzzle games that the original Bejeweled pioneered eight years ago. PopCap plans to formally unveil the game at a gala event at Seattle’s Experience Music Project Sci-Fi Museum and Hall of Fame on the evening of Monday, October 27, 2008 – the first such launch event in casual games history. The game will carry a retail price of US$19.95 and will initially be available exclusively via Web download from www.popcap.com.

“As our first and most popular game, we’re particularly dedicated to Bejeweled and wanted to make sure that our next offering in the lineup delivered as much innovation, polish, and sheer pleasure as possible,” explained Jason Kapalka, co-founder and chief creative officer at PopCap. “We spent a long time conceiving and prototyping a totally new direction for Bejeweled Twist. The game will be immediately recognizable to Bejeweled fans, and as accessible as earlier titles in the series, but with far more depth and flexibility. Previous versions of Bejeweled appealed to a pretty broad audience, but we’re confident Bejeweled Twist will offer a compelling experience for everyone, from the novice gamer to the seriously hardcore player.”

From PCs and Macs, PlayStation and Xbox consoles to mobile phones, PDAs, iPods and iPhones, Bejeweled is available for more than a dozen devices and platforms and is the most popular casual game of the 21st century. More than 350 million copies of Bejeweled/Bejeweled 2 have been downloaded from the Web, accounting for nearly a third of the 1 billion-plus downloads of all PopCap® titles. Tens of millions of copies of Bejeweled have been installed on mobile phones worldwide, and more than 25 million units of the game have been sold across all platforms, amounting to over $300 million in consumer spending over the history of the game.

All other details of Bejeweled Twist are currently under wraps and will be disclosed at the game’s gala launch event in Seattle on October 27. Credentialed journalists interested in attending the event should contact PopCap PR (above) to RSVP.

About PopCap
PopCap Games (www.popcap.com) is the leading multi-platform provider of “casual games” — fun, easy-to-learn, captivating computer games that appeal to everyone from age 6 to 106. Based in Seattle, Washington, PopCap was founded in 2000 and has a worldwide staff of over 200 people in Seattle, San Francisco, Chicago, Vancouver, B.C., Dublin, Ireland and Shanghai. Its games have been downloaded more than 1 billion times by consumers worldwide, and its flagship title, Bejeweled®, has sold more than 25 million units across all platforms. Constantly acclaimed by consumers and critics, PopCap’s games are played on the Web, desktop computers, myriad mobile devices (cell phones, smartphones, PDAs, Pocket PCs, iPod, iPhone and more), popular game consoles (such as Xbox), and in-flight entertainment systems. PopCap is the only casual games developer with leading market share across all major sales channels, including Web portals, retail stores, consoles, mobile phones and MP3 players.

0 thoughts on “Bejeweled Cookies Arrive From Popcap: Twist?”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 261: Where in the World is Gaming Podcast?Episode 261: Where in the World is Gaming Podcast?

This week is another bountiful podcast as the crew has a surprisingly long discussion about this week’s Gaming Flashback, Make Trax. The guys also discuss 1990’s kids shows like Reading Rainbow and Where in the World is Carmen Sandiego? The contest winner for a copy of Magicka is also revealed, as some magical books are discussed.

In the news:

  • Rumor: Wii U will cost Nintendo $180 and retail for $300
  • Online petition calls for end to Tera ‘censorship’ in EU
  • Videogame-only Kickstarter alternative debuting at E3 2012
  • NPD: 40% of freemium players pay for in-game upgrades

Interestingly enough, the day after the podcast was recorded, the gore slider issue was resolved.

We also have some great Reader Feedback, but no contest or question this week. Sorry, folks!

Episode 367: A New BeginningEpisode 367: A New Beginning

The podcast is back as Paul S. Nowak is back from his vacation, and he brought back a new co-host with him. Devin Grimes, who once upon a time wrote for GameStooge, is now a part of the team. This week’s podcast also includes a new Gaming History, discussing the Nintendo DS.

The news items include:

  • Ebola scare drives sharp rise in Plague Inc. downloads
  • Twitch bans ‘sexually suggestive clothing’ in new terms
  • Dying Light cancelled for PS3 and 360
  • Xbox One available for $349 Starting November 2
  • Sony apologizes for Driveclub‘s ongoing launch woes

No Listener Feedback, but a new Question of the Week: “When did you first start listening to this podcast?”

Gaming Podcast 214: A Fully PAXed EpisodeGaming Podcast 214: A Fully PAXed Episode

We review our experiences of PAX East in this podcast and the second half is full of gaming news and community comments. Derrick reflects at his fun experience of Orcs Must Die while Jonah spent some time with LA Noire and Star Wars: The Old Republic. The news highlights include:

  • PSP Go Price Goes Back to $200 After 3 Days
  • Phil Harrison Sez Industry Struggling With Casual and Mobile Game Market
  • Angry Birds Hits 100 Million Downloads
  • Bioware Talks Jade Empire Again
  • Gamer Loses $1800 In Games from Steam

This week’s question of the week: Which convention would you want to attend most: E3, PAX or Comic Con?