Microsoft To Indulge on Hype at E3 2009

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

0 thoughts on “Microsoft To Indulge on Hype at E3 2009”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

AC/DC Signs For Rock Band Track PackAC/DC Signs For Rock Band Track Pack

This November console gamers will be able to purchase a new Track Pack for Rock Band and Rock Band 2. While Activision’s Guitar Hero: Aerosmith sells over 1-million copies, MTV and Harmonix look to prove they too can push big numbers on exclusive artist packs.

Unlike Guitar Hero: Aerosmith, Rock Band and Rock Band 2 are the core game engine and the track packs extend out the game with a bunch of new songs, in this case, AC/DC. Gamers who opt not to purchase the latest Rock Band 2 game still have access to AC/DC’s new tracks if they go to the store and buy them.

The trick? This is a Wal-Mart (and Sams Club) exclusive deal; you won’t find this track pack at another retailer.

“If you want to be a physical band, you better make an alliance with a strong physical retailer,” Columbia Records chairman Steve Barnett told the Times. “It’s a great way to sell the new album, the catalog, the game, merchandise and DVDs.”(gamespot)

This Track Pack contains 99 minutes of songs, the tracks include:

  • “Thunderstruck” “Shoot to Thrill”
  • “Back in Black “Hell Ain’t a Band Place to Be.”
  • “Heatseeker”
  • “Fire Your Guns”
  • “Jailbreak”
  • “The Jack” “Dirty Deeds Done Dirt Cheap”
  • “Moneytalks”
  • “Hell’s Bells”
  • “Whole Lotta Rosie”
  • “You Shook Me All Night Long”
  • “T.N.T.”
  • “Let There Be Rock”
  • “Highway to Hell”
  • “For Those About to Rock (We Salute You)”

Will AC/DC do as well as Aerosmith? I’ve never been a big AC/DC fan, but then again, I didn’t buy into the Aerosmith product either, however, Guitar Hero: Aerosmith doesn’t include drumming…

(Thanks, GameSpot)

Episode 601: Street Fightin’Episode 601: Street Fightin’

A lot of this episode revolves around the 30th anniversary of the classic fighting game in this week’s Gaming Flashback, Street Fighter II. The episode also looks at a lot of the hot news around the industry.

The news includes:

  • Microsoft plans to merge ZeniMax into a new Subsidiary called ‘Vault’
  • Electronic Arts to decide fate of Anthem
  • Terraria creator cancels Stadia port after being locked out of Google account
  • MP bill takes aim at PlayStation 5 price scalping

Let us know what you think.

Will Xbox Live Survive 2008 Holiday Stress?Will Xbox Live Survive 2008 Holiday Stress?

This year many gamers will open new consoles for the holidays and many of those same gamers are going bring their console “live” on Xbox Live the same day. Traditionally we’ve found Xbox Live falls under the weight of the holiday rush much like Apple’s iTunes. Will we repeat history again?

Although a fully loaded Xbox Live service is money in the bank, how much money will Microsoft lose when gamers login for the first time to a service in a state of destruction? People say first impressions are extremely important, but Microsoft makes a poor first impression every holiday. Xbox Live’s Jerry Johnson told Eurogamer:

“I can tell you that when Robbie Bach is on the phone on Christmas Day calling people asking what the hell is going on, and that’s coming down from Steve Ballmer… that’s the kind of attention it got last holiday.

Many things have changed since then, and we realised [sic] the kind of growth trajectory we were on and had to prepare for it.” (Kotaku)

It’s obvious the top executives at Microsoft want to give customers a great first impression and, after a few repeated holiday down times, this year is the chance to change it all. By now, Microsoft should be fully aware of the holiday flash crowd and have a system ready to cover the load.

Plenty of gamers login because their console automatically signs in on startup, but a handful of those gameres will be shopping for Xbox Live Arcade games to see what Microsoft is now offering them and their new console. Many XBLA games the current 360 crowd is bored of will be fresh and new to holiday adopters so it’s very important to keep the system online.

Much like Amazon, sales will decrease when the service is busy or under heavy load. Hopefully Microsoft is ready to make a great first impression to new buyers and give them the option to buy high valued (high markup) electronic downloads.