Microsoft To Indulge on Hype at E3 2009

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

0 thoughts on “Microsoft To Indulge on Hype at E3 2009”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

TD Gaming Podcast 84: A Mount That PoopsTD Gaming Podcast 84: A Mount That Poops

This week we take a walk back in retro gaming history at Super Mario World, covering a bunch of great user questions and chat a bit about our favorite RTS of all time based on a user question. In the news this week:

We also announce the winner of Galactic Civilizations II: Dread Lords – Collectors Edition! This show was packed with content and material, we had to hold off on the Gaming History for this week, but we’ll hit it next week.

Gaming Podcast 139: Pirate or Privateer?Gaming Podcast 139: Pirate or Privateer?

Welcome to the early edition of the gaming podcast, because I’m going to be in Germany this week we had to record a bit early and post the podcast for listening. Hopefully this won’t screw up too many people’s schedules with a day-early release! This week we’re flashing back to Sid Meier’s Pirates and learning about women’s rights (or lack of) in the life of a privateer. We’ll talk a bit about the history of the Amstrad CPC 464 and cover some news:

The community questions were great, gave us lots of nice ideas for a future gaming cave! This week we’re riding on the community listener, Onyersix who wrote a good question of the week: “What was the scariest moment you ever experienced playing video games?  We’re talking the type of shock that makes you need to go and put on a new pair of pants!”

Hey, did you notice our new microphone quality, Jennifer and I have upgraded our studio setup (by about $1,000!), hopefully you’ll notice the more dynamic vocal qualities.

Trials of a World of Warcraft Player: Entry ThreeTrials of a World of Warcraft Player: Entry Three

“Gold Rush”

It’s amazing how economies thrive on virtual worlds like Azeroth. One can buy and sell wares at an auction house to bring in money and spend money. Unfortunately, on my return back to Azeroth after a large siesta from the virtual world, many things seem to have changed… it costs an arm and a leg for almost everything. Perhaps the Burning Crusade expansion has set a new level of cost?

Here’s the deal. If you’re a brand new World of Warcraft player, you’re going to find yourself having to harvest the materials of the world (known as “mats”) for yourself because the auction house is way too expensive for everyday items. Inflation is out of control, imagine going to the store to purchase a leather jacket for the price of a car. You’d go cold wouldn’t you?

Once upon a time things were different, “low-bee” items (items between 1 and 15 let’s say) were a reasonable price, usually in the silver range of money. Today, they’re weighted in gold. The concept of supply and demand is at work but how is it we can purchase the supply at such a high cost? Because we’ve got friends or other characters with a lot of unused cash!

With Burning Crusade we saw basic quests tossing around gold as if it were common place. A character would save up thousands of gold for mounts and then horde the gold as if it were precious until they realized it was nearly infinite in supply and would start passing it around their guild or to other low level characters in their account. The end result, a low level character can go into the auction house with 100 gold in hand and buy whatever they need for basic materials no matter the price.

The laws of supply and demand take on a whole new meaning when people buying have nearly infinate supplies of cash. For me, I’ve decided to purchase some materials while “grinding” for others because they’re just too costly to purchase. However, I’ll do what needs to be done to also exploit the high prices when selling items back to the auction house and contribute to the over-inflated economies.

Perhaps, over time, Blizzard will create a platinum piece to replace the common nature of the gold as it depreciates in value. Although that’s said more in jest, it’s unfortunate that brand new gamers to this MMORPG won’t be able to take full advantage of the auction house as they could years ago with the influx in gold deposits.