Microsoft To Indulge on Hype at E3 2009

This year’s E3 should be interesting as we head back to the no holds barred approach to gaming conferences. While E3 tried to go all PG for the last few years, it’s time to get back to the serious business of hype-o-rama. Microsoft’s on board with it and plans to “break the bank” in terms of hypesville.

Microsoft Game Studio’s producer Phil Spencer said:

“[It’s] very exciting, because there’s a lot of stuff on the docket and maybe we’ll break the bank a little bit and talk about things that are further out, which will hopefully get the community excited.”

Microsoft continues to hammer home big announcements at the E3 events even while in the ho-hum lull of the past few E3 events. Last year they nailed Sony with the Final Fantasy XIII announcement and hyped up the New Xbox Experience. What are they going to pull out this year now that we’ve seen Gears of War 2 and have a pulse on some of their Halo ideas?

They’re talking about hyping games further down the pipeline, perhaps to keep people jazzed about what the future holds even in these economic down times. It’s important to keep gamers focused on what is to arrive on the 360 so they don’t sway towards the opposing consoles in moments of doubt.

Of course, this begs the question, will Sony pull out even more hype? Will Nintendo continue to give mediocre showings with “I told you so” sprinkled in their message? Only time will tell.

(Thanks, Eurogamer)

0 thoughts on “Microsoft To Indulge on Hype at E3 2009”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 748: Five NightsEpisode 748: Five Nights

[This podcast upload was corrupted. Reuploaded.]

The news this week:

The Last of Us Part 2 Remastered‘s PC specs and features detailed, as Sony reiterates no PSN account required, EA Sports College Football 26 to increase NIL payouts to $1,500, Palworld update 0.5.0 patch notes bring crossplay to the game, Papers, Please creator Lucas Pope says ‘it’s a tragedy’ his 2013 immigration sim now feels so on-the-nose, Xbox lists Hollow Knight: Silksong as part of “incredible” upcoming indie line-up, Apple & Google face antitrust charges as EU defies threat of Trump tariffs.

Let us know what you think.

Episode 671: Pre-XmasEpisode 671: Pre-Xmas

We have peaceniks in World of Warcraft, nude mods in Marvel’s Midnight Suns, and more Black Mesa, but the Game Awards overshadowed all that. Of course, no one cared about the winners — it was all about the commercials.

The news includes:

  • Tekken 7 has sold over 10 million copies
  • Indie dev suggests players “don’t buy” his game as the relationship with their publisher has “dissolved”

Let us know what you thought of the Game Awards.

Episode 258: New BloodEpisode 258: New Blood

Because you asked for it, the podcast features four guys, including Jonah Falcon, Paul S. Nowak, Jordan Lund, and Dan Quick. This is the no frills edition, however, as due to travel to PAX East, there’s no Gaming Flashback, and only a few news items.

They include:

We also include Reader Feedback. We’ll have a Question of the Week next week, we promise.