Phil Harrison’s Building a 100 Million Dollar Franchise

Once upon a time, Activision Blizzards CEO Bobby Kotick kicked a few franchises to the curb: Riddick and Ghostbusters. No doubt, this was a result of the Activision and Blizzard merger requiring some resources to the merged together while others were cut from the lineup. Phil Harrison, the new big suit at Atari/Infogrames has raised these little birds from the ashes with a dream to build them into 100-million dollar franchises.

While Bobby Kotick said the titles, “don’t have the potential to be exploited every year on every platform with clear sequel potential and have the potential to become $100 million dollar franchises,” Phil Harrision sees it as a personal challenge to prove him wrong.

“What Bobby, perhaps unhelpfully said, was that those games were franchises which wouldn’t make $100m of revenue and generate sequels. If that’s his benchmark, then fine — and we’d love to aspire to the same benchmarks. But you know what? I would love to turn Ghostbusters into a $100m franchise, just to prove him wrong.” (1up)

In many ways, this is the difference in attitudes from a large firm compared to a smaller firm with strong goals and a vision for success. Activision Blizzard is big now, perhaps the biggest publisher in the industry, they can’t be bothered with minuscule 80-million dollar franchises. Others, like Atari, strive to take a title from nothing to something of greatness. Granted, Atari’s failed in a lot of franchises, but with their new ex-Sony executive behind the helm things could turn around and this might be the first step.

Most of the best game franchises in existance today started from nothing but a dream. Big publishers don’t have time to dream, they’re too busy making money off the fanboys of their current franchises.

0 thoughts on “Phil Harrison’s Building a 100 Million Dollar Franchise”

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Post

Episode 645: Brought To You By the Swedish MafiaEpisode 645: Brought To You By the Swedish Mafia

There’s a lot of PlayStation news this week, good bad and indifferent. In addition, there’s some Gundam’s coming your way. This week’s episode features a double whammy of a Gaming Flashback highlighting Mass Effect 3, and the Gaming History of the infamous Gizmondo.

The news item this week:

  • Ratchet & Clank: Rift Apart lead writer claims work has been “erased”

Let us know what you think.

Episode 460: PAX East 2017 RecapEpisode 460: PAX East 2017 Recap

Jonah Falcon is finally back from PAX East 2017, and related his experiences at the convention. Somehow, T.J.’s musings on Dune and the origins of Mini-Me come up during the discussion. Among the games discussed are Snake Pass, Earthfall, Dauntless, and Yonder.

There’s also some news discussed:

  • Payday owner Starbreeze to publish System Shock 3
  • Switch stock and sellouts could be a problem for Nintendo

Let us know what you think and post in the comments!